Thinh Bui Email & Phone Number

Hanoi, Vn

Ho Chi Minh City, Vietnam

Report to Merchandise Director - Manage 6 people.One Mount Distribution, also known as VinShop, is a distributor of FMCG products to General Trade (GT) through a dedicated Sales team and VinShop's platform. The responsibilities of my team include developing and implementing strategic plans, leading diverse projects, optimizing the merchandise portfolio, and increasing sales and profitability for the company.__________Responsibilities:- Strategy & Planning: Develop and implement strategic plans for the Merchandise Department by analyzing market trends, identifying growth opportunities, and setting clear goals aligned with the overall business strategy.- Project Management: Lead diverse projects, collaborating with cross-functional teams. This involves defining project scopes, creating comprehensive plans, monitoring progress, and ensuring timely delivery.- Portfolio Management & Optimization: Analyze sales data to optimize the merchandise portfolio and recommend assortment improvements that enhance GT satisfaction and drive sales.- Sell-in Management: Optimize the sell-in process by diversifying sourcing, negotiating favorable terms, and maximizing profitability through efficient inventory management and cost optimization.- Sell-out Management: Collaborate with the Sales and Marketing Teams to identify sales opportunities, optimize promotion schemes with customer segments, and maximize sales and profitability based on market trends and customer insights.- Report & Insight: Build reports and dashboards to monitor business performance, analyze key metrics, identify trends, and provide timely recommendations for effective decision-making. By leveraging market insights and competitor analysis, actionable insights are delivered to drive success and adapt to market dynamics.__________Accomplishments:- Reached a peak of 700 billion GMV/month.- Keeped 10% month-over-month growth in GMV and profit while optimizing SKUs from approximately1300 to around 600.

Ho Chi Minh City, Vietnam

Report to CEO - Manage 8 people.MBB, supported and founded by leaders of Saigon Cosmetics Corporation (SCC), excels in the health and beauty industry. With successful cases like Coolmate's CM24, Blissberry skincare, Damode cosmetics, and the Mine brand, MBB offers a diverse range of products. As the leader of the Online Team, I drove strategy, partnerships, digital transformation, and performance across various online channels.__________Responsibilities:- Online Commerce Leadership: Led the Online Team in achieving business objectives through eCommerce platforms, social commerce channels, and D2C. Overseeing functions such as business development, merchandising, sales admin, content, SEO, design, and digital performance.- Business Development: Developed and implemented effective strategies, monitored P&L metrics, and identified growth opportunities.- Partner Relationship Management: Cultivated strategic partnerships for long-term cooperation.- Business Excellence: Applied digital transformation to optimize work processes and implement a reporting system using Power BI.- Performance Improvement: Analyzed data, optimized strategies, provided training, and offered valuable insights for informed decision-making.__________Accomplishments:- Built and led the Online Commerce Department from its inception.- Achieved top rankings for some products on various platforms (e.g., Top 1 on TiktokShop and Top 7 on Lazada) and reached the Top-ranked shop in the Lazada category.

Report to CEO, COO - Manage 6 people. VuiVui.com was an experiment conducted by MWG to re-enter Vietnam's eCommerce. Although it was discontinued after approximately one year to allocate resources towards driving BHX business results, the endeavor provided me with invaluable experience in establishing an Ecommerce platform from the beginning.__________Responsibilities:- Business Development Strategies:+ Conducted research and surveys to assist the Board of Directors in establishing and developing a sustainable business model.+ Built business development strategies to ensure alignment with the company's overall strategy.+ Planned objectives, goals, and profit and loss (P&L) by the business development strategies.+ Drove and facilitated partnerships with internal and external stakeholders, such as Fin-tech companies, enablers, and brands, to identify potential business opportunities- Platform Development and Management:+ Led the establishment process of a Platform in collaboration with the Ministry of Industry and Trade.+ Developed and enforced Platform policies, standards, and processes for Sellers and Buyers.+ Collaborated with the BA, Product, and Operation departments to develop vuivui.com's system.- Business Excellence Department Leadership:+ Headed the Business Excellence department, overseeing Call Center, Content/QC, Business Intelligence, and Business Development Supporting functions.+ Established and monitored the structure, job descriptions, benefits, policies, and processes of the Business Development and Business Excellence departments.__________Accomplishments:- Played a key role in collaborating with the Board of Directors to develop and launch VuiVui.com, with a strong focus on business development. As a leader, I spearheaded the establishment of operational processes and optimization of workflows, ensuring a smooth journey from the initial stages to the successful launch of the platform.

Ho Chi Minh City

Report to Head of eCommerce - Manage 2 people. At Abbott, I am thrilled to take on the role of Brand Owner, where I can build a strong brand identity and drive business growth on the eCommerce platform. I am honored to contribute my expertise to propel Abbott Nutrition Vietnam to a prominent second place globally.__________Responsibilities:- Sales and Marketing Strategy:+ Planned, developed, and implemented sales and marketing activities for Key Customers, including acquiring new customers.+ Translated brand strategy into business plans and joint business plans.+ Negotiated contracts, terms, and promotions to maximize sales and budget allocation.- Portfolio and Promotion Management:+ Managed product portfolio and optimized assortment based on sales data and customer satisfaction.- Inventory and Sales Operations:+ Forecasted, tracked and managed stock levels to meet sales demands.+ Handled sales operations and addressed related issues.- Business Intelligence and Analysis:+ Worked as a business intelligence analyst for the Ecommerce Team. Provided insightful data analysis, reports, and market information.__________Accomplishments- Unsung Heroes Awards 2020 for Outstanding Performance in 2020 (Individual)- Elite Award 2020: Gold Level for Growing Ecommerce (Team)- Excellent Award 2020: Silver for Outstanding Performance Mega Campaigns (Team)- Excellent Award 2020: Gold for Outstanding Performance 9.9 and 10.10 (Individual)- Excellent Award 2020: Gold for Outstanding performance during Covid (Individual)- No.1 of Mega Campaigns in Shopee (2 Categories: Grocery and Mom-Kid-Baby)- Uplift net sales monthly to 7x for Shopee and 3x for Tiki

Report to Category Manager - Electronics__________Responsibilities:- Restructured the Category and optimized working processes.- Provided insights through data, reports, and market information.- Planned and implemented the growth strategy of the Category in alignment with the company's targets in NMV and profit.- Worked directly with Brands to develop business partnerships.- Worked directly with Partners (VNG, VTC, TrueMoney, Epay...) to create Value Added Services.__________Accomplishments- Launched Vsmart - The Smartphone of VinGroup with 15k items sale-out- One day reached 2000 Orders & $300K OPPO mobile in 2018 August without voucher, subsidy

Vietnam

Report to Category Manager - Electronics__________Responsibilities:- Planned and implemented the growth strategy of the category in line with the company's targets for orders, GMV, and expense optimization.- Worked directly with brands including WD, SanDisk, Totolink, TP-LINK, Logitech, Silicon Power, Asus, etc. to establish strong business partnerships.- Served as the main point of contact (PIC) for the Retail Project of the Computer & Laptop category.__________Accomplishments:- Achieved $1.5 Million in revenue and approximately 90,000 orders by May 2018 (1.5 years from the start).- Maintained a monthly growth rate of 15-30%.- Secured significant marketing funds and exclusive deals from renowned brands such as SanDisk, WD, Totolink, TP-LINK, Adata, Silicon Power, etc.- Organized a successful brand campaign series called Branday, featuring highly impactful weekly campaigns on Shopee. These campaigns resulted in high sales volumes, including 1,600 USBs per day, 900 routers per day, 5,000 Xiaomi accessories per day, and more.

Vietnam

Report to Head of Electronics Category.__________Responsibilities:- Led a team of two individuals.- Planned and executed monthly sales plans to achieve sales targets.- Forecasted, tracked, and managed inventory to prevent long-term inventory or out-of-stock situations.- Managed purchasing and selling prices, profit margins, and monthly promotions.- Maintained relationships with existing suppliers and sourced new suppliers for both new and existing products.- Collaborated directly with brands including Pisen, Logitech, Microsoft, Rapoo, Romoss, etc. for monthly promotions, exclusive deals, and sales development.__________Accomplishments:- Built and developed the Gaming Product Sub-category.- Successfully positioned Anker as one of the top 5 highest-selling brands in the category within 5 months, becoming the leading brand in the online accessories market.- Achieved sales growth of 2-3 times for Keyboard and mouse, Sounds, and Power Chargers.- Developed Logitech, Anker, Sony, Pisen, Romoss, and Microsoft as top brands, contributing to 80% of the accessories category sales.- Executed successful campaigns, such as selling 3,000 Pisen Power Chargers in 14 hours, 1,000 Romoss PowerBanks per day, 800 Xiaomi PowerBanks in 5 hours, and 3,000 Anker products per week.- Successfully organized two offline activities, generating approximately 400 million in revenue per activity.- Maintained a consistent profit margin of 50% of the total profit in the Electronics category.

Vietnam

Report to Category Director.__________Responsibilities:- Built and managed website content.- Oversaw production lists, prices, and promotions.- Responsible for sales, revenue, profit, and inventory management.- Analyzed competitors and market trends.- Collaborated with other departments for business programs and promotions.- Implemented competitions for the Call Center team.- Reported progress and developed plans.__________Accomplishments:- From September 2013 to February 2015, the revenue increased by 6.45 times, sales increased by 4.9 times, and the average price for products increased by 32%.

Vietnam

__________Responsibilities:- Planned, wrote, and managed website content (articles, photos, videos, specifications, news...). Conducted customer insight research to improve content quality.- Identified and resolved website bugs to ensure smooth functionality.