Key Responsibilities- Be in charge of performance marketing, particularly lead generation (Google ads, Facebook ads, TikTok ads, and so on); implement testing, report to the leader.- Collect, reconcile, and analyze data based on departments’ demands.Key Achievements and Projects:- Managed campaigns with budgets exceeding 150 million per month, generated over 1 billion in Loans to new per month, and achieved the lowest cost per sale in two consecutive months.- Worked with BA and IT teams in restructuring strategies, redesign the channel tracking system to improve lead generation performance by up to 20%.- As a tester on tracking and reporting to superiors of the new mobile app project.- Created tracking systems, and reconciled partners’ data (Adjust, Blueseed, Appska, XYads).

Key Responsibilities- Cut off data from Performance Marketing, made daily reports tosupervisor- Be responsible for operation performance of marketing team (channels management, media production,...)- Reform and improve branding process- Find and negotiate with collaboratorsKey Achievement/Projects- Increased sales by 100% through effective stragtegy and budget management (in first three month)- Completed the one-year brand identity process in 7 months- “Sample University English exam” project (2020,2021)

Key Responsibilities- Advise, prepare and manage community strategies.- Raise fund and manage budget for activities.Key Achievement/Projects- “Culture is Future” project (2018)- Be speaker at “Passion talk” (2019)

- Make and be responsible with media products for clients.- Cooperate with brands for branding and promotion activities.- Create vlogs about products, user experiences.

- Make and be responsible with media products for clients.- Cooperate with brands for branding and promotion activities.- Create vlogs about products, user experiences.