In this role, I balance UX content creation for websites and multimedia production while collaborating closely with the creative team to produce UI elements and manage social media channels. Additionally, I work with outsourced developers to create the company website. My responsibilities also include conducting UX research, UX writing, organizing information architecture, and translating all Vietnamese content to English, ensuring it retains its native voice and authenticity.

I have a chance to develop engaging creation content, collaborate with stakeholders to create art direction, strategize brand image solutions, and plan social media direction.

In that role, I conduct market surveys, create social media content, design visuals, write SEO content, and establish IA for the website based on UX insight researched, enhancing the brand’s online visibility.

- Taking care of customers, advising customers about the service of the bar.- Handling unexpected situations that may occur during customer care.- Search, exploit and create ideas for product photography concepts.- Ensure and control the quality of the concept.

In my role at Laodong Newspaper, I was responsible for attending events, managing press releases, and creating SEO-optimized content. I conducted UX research to enhance the reading experience for our target audience. My key achievements include:- Developed user-focused articles and multimedia pieces.- Conducted interviews with artists and Key Opinion Leaders (KOLs), synthesizing information into engaging content.- Enhanced user experience by improving the site’s Information Architecture (IA).- Utilized Content Management Systems (CMS) for efficient content updates and management.- Applied SEO best practices to improve content visibility and engagement.- Embedded hyperlinks in content to create an interactive reading experience.- Optimized articles to maximize traffic and enhance reader retention through strategic content placement and keyword integration.My combined skills in content creation, SEO writing, IA, UX insight researching and traffic optimization enabled me to produce compelling and accessible content tailored to the Laodong newspaper’s online platform.

This role allows me to leverage my skills in keyword analysis, CMS research, IA, and UX to create optimized, user-friendly content. Specifically, my job duties are:- Conduct in-depth UX research to create relevant content and optimize UI elements in content articles on the website.- Develop engaging and SEO-friendly content relevant to the target audience, improving organic search rankings.- Collaborate with design and development teams to ensure a cohesive and user-centric website experience.

In my roles, I built the content of the script, supported the production team, took detailed notes, extracted key pieces of information, and conducted guest interviews during program recordings.