To implement the IMC Marketing strategy for the company, with the objective of focusing on the revenue developmentof the newly launched online website in 2021, the following actions will be taken:1. Advertising:- Develop a direction and advertising strategy focused on the revenue of the online website channel.Reach customers through various multi-platform channels, including advertising on Facebook, Zalo, and Google.Experimentwith Affiliate Marketing to achieve the target of increasing the number of website membership registration.- Manage advertising partners to continuously deploy and optimize campaigns for the best results.- Prepare visuals and create content for advertising campaigns and weekly posts to maintain the company's media presence2. Direct marketing:- Send marketing emails to customers to notify them of promotional events or new product launches.- Establish a process to receive requests and boost sales through direct communication via the company's hotline.3. PR:- Publish PR articles to strengthen the company's image and brand. Content may include announcements of the newonline website launch, awards received for the SAG application, product launches such as Cathay Care, and celebrating thecompany's 13th anniversary.4. Promotion:- Drive sales with discount promotions for insurance policies and lucky draw programs for policy renewals.- Increase the policy renewal rate through the website from 0.01% to 3%.5. Personal Selling:- Organize events to encourage customers to register as members through agent referrals, resulting in over 10,000successful member registrations.- Promote customer purchases through agents by conducting activities and events, surpassing revenue expectations.W ebsite and Social Media Channel Management:- Maintain a weekly posting frequency on the website and be responsible for publishing new product releases in themarket.- Manage posts on the company's social media channels.

Digital Marketing:I oversee the collaboration with renowned social and media agencies to create compelling content and optimize performance on Vespa and Piaggio's channels.I learn and implement the online strategy in partnership with the agency, continuously optimizing it to enhance brand awareness. This includes developing a monthly content plan for campaigns and products.I am responsible for managing all the content on the websites vespa.com and piaggio.com.When launching new products, I take charge of developing the content and structure of the product pages. To ensure successful campaigns, I also create landing pages for easy and effective tracking.I coordinate with the global team to localize videos and key visuals for the Vietnamese market. This includes executing voice-overs and selecting music that resonates with local customers.I collaborate with art agencies for photo and video shoots, ensuring alignment with pre-defined concepts by providing guidance on set.I develop protocols to nurture leads and manage them using a CRM system. Through email marketing (EDM), I strive to maintain follow-ups and engage with loyal customers.Trade Marketing:I work closely with the Trade Marketing team to organize various events in dealerships, shopping malls, office buildings, roadshows, Christmas festivals, and universities.I create content for point-of-sale materials (POSM) that align with the brand's visual direction.I implement paid advertisements to boost the performance of dealer Facebook fan pages across six regions.I collaborate with dealers to enhance the effectiveness of online-to-offline (O2O) campaigns. Utilizing paid ads, we aim to attract customers to dealerships for test rides.I take the lead in organizing the Top 5 dealer meeting in Hanoi. This event involves working with an event agency to develop concepts and provide guidance to the top-performing dealers of 2020.