Advise, consulting and participate in the corporate management:• 1. Brand strategy / Brand Portfolio / Brand Positioning / Brand marketing communication/ Brand audit & management ...• 2. Setting up, developing & manage Marketing Department ( base on marketing oriented company, sustainable brand oriented corporate )...• 3. Brand Creation: Brand Concept / Brand Naming / Logo / Brand Identity / Key visual / Brand Packaging / TVC / Creative Content ...• 4. Corporate strategy /… Show more Advise, consulting and participate in the corporate management:• 1. Brand strategy / Brand Portfolio / Brand Positioning / Brand marketing communication/ Brand audit & management ...• 2. Setting up, developing & manage Marketing Department ( base on marketing oriented company, sustainable brand oriented corporate )...• 3. Brand Creation: Brand Concept / Brand Naming / Logo / Brand Identity / Key visual / Brand Packaging / TVC / Creative Content ...• 4. Corporate strategy / Corporate restructuring / Business transformation / Optimizing operations / Organizational Development / Corporate Culture...• 5. Human Resources / Trainning & Coaching...* Key Positions & Projects: - Deputy General Director - Uwow Group- Vice President of Marketing & Strategy - Nguyen Dung Company- Chief Marketing Officer - Gia Long Company... Show less

• Responsible for setting up and operating of BrandHub’s all activities follow TVHUB Group’s strategic direction.• Planning 5 year development strategy for BrandHub with the Total Brand Buiding model (McKinsey + Interbrand).• Develop and implement business plans to ensure BrandHub's growth in terms of profits, market share, service quality, teamwork and culture.• Establish and develop an operational management system (regulations, process, performance management,...) in accordance… Show more • Responsible for setting up and operating of BrandHub’s all activities follow TVHUB Group’s strategic direction.• Planning 5 year development strategy for BrandHub with the Total Brand Buiding model (McKinsey + Interbrand).• Develop and implement business plans to ensure BrandHub's growth in terms of profits, market share, service quality, teamwork and culture.• Establish and develop an operational management system (regulations, process, performance management,...) in accordance with international standards to increase company’s effectiveness and efficiency.• Recruiting, coaching and developing our team base on modern competency framework, Warrior standard and fits in with BrandHub’s core values.• Develop and implement the BrandHub’s philosophy (vision + mission + core values) into business and corporate culture.• Develop and implement marketing communication plans for BrandHub to increase awareness and diversify sales channels.• Build up, control and optimize the BrandHub’s operating budget framework and cost norms for the client’s project.• Establish, maintain and develop relationships with partners (clients, investors, experts, suppliers & producers, etc.)• Participate in consulting, strategic planning, implementation and monitoring on client’s brand building projects, including : corporate health check, corporate strategy, brand positioning, corporate philosophy, business management, corporate culture, brand architecture & portfolio design, team building & organizational development, brand naming & slogan, brand creation, marketing communication strategy, brand launching and activation, set up & training the brand management team, ...• Participate in the development of solutions and proposals to ensure win in pitching projects, such as: Infinity Group, Egroup, VietABank, Apax Holding, Sam Holding, Pacific Partners, Vincem Cement, Dam Ca Mau, Monster - CocaCola, Milkita - Unifarm, Chateau Da Lat - Ladofood. Show less

1. Group Corporate Strategy- Build up and roll out Corporate strategy for TVHUB Group and subsidiaries ( 2017 – 2021 ).- Develop and manage the Group Corporate Strategy, 5 years Strategic Plan and Annual Plan.- Rebuild and implement Brand strategy, brand positioning, brand identity, brand marcom for TVHUB and Subsidiaries.- Provide strategic advice for Chairman: new trend, portfolio management, business planning, optimize resources,...- Supervise, collaborate and support… Show more 1. Group Corporate Strategy- Build up and roll out Corporate strategy for TVHUB Group and subsidiaries ( 2017 – 2021 ).- Develop and manage the Group Corporate Strategy, 5 years Strategic Plan and Annual Plan.- Rebuild and implement Brand strategy, brand positioning, brand identity, brand marcom for TVHUB and Subsidiaries.- Provide strategic advice for Chairman: new trend, portfolio management, business planning, optimize resources,...- Supervise, collaborate and support Subsidiaries in strategy development, organizational design, marketing communication and business development...- Do market intelligence and forecast the market movements to seek new business opportunities.- Establish and enhance relationships with external partners and clients for business development.2. Organization Development- Establish organizational structure, functions and duties of Departments follow Corporate Strategy.- Participate in build up HR policies, regulations, processes.- Advise HR Department on building: JD, Competency, Career Path, Recruitment, Performance Evaluation,...- Rebuild and develop Corporate Culture activities: COC, training & development, internal branding, environment,…3. Creative Management• Organized and managed the Creative department of TVHUB Group & BrandHub.• Responsible for creative direction, concept development, evaluation and censorship of final creative content (art + copy).• Assign, guide and manage Creative team, including: Art Director, Graphic Designer, Copywriter, Production coordinate with other departments.• Consulting on building, developing and managing brand image for TVHUB Group, member companies and external clients (logo, key visual, brand identity, marketing collateral, TVC, event ...).• Recruiting and training regularly to improve the thinking and creative skills for the Design team.• Build partners, freelancers, and external suppliers to ensure the highest level of creative design. Show less

1. Reengineering at Long Beach Pearl. ( Head of Corporation Restructuring )- Review all of external and internal elements at LBP ).- Build the overall development strategy for LBP ( 2016 – 2020 ).- Rebuild Brand Philosophy and Corporation Culture: vision, mission, core value,...- Redesign Organizational Structure: Rearrange all of deparments follow new stuctural.- Optimize the fundamental resources: HR, finance, environment, technology, ...- Rebuild responsibilities and… Show more 1. Reengineering at Long Beach Pearl. ( Head of Corporation Restructuring )- Review all of external and internal elements at LBP ).- Build the overall development strategy for LBP ( 2016 – 2020 ).- Rebuild Brand Philosophy and Corporation Culture: vision, mission, core value,...- Redesign Organizational Structure: Rearrange all of deparments follow new stuctural.- Optimize the fundamental resources: HR, finance, environment, technology, ...- Rebuild responsibilities and powers of each department, a job description for each individual.- Build Management system & workflow evaluation: ( KPI project )- Rebuild Processing & Regulations for internal control ( ISO 9001: 2015 project )- Build Supplying tools for management: CRM, a few of ERP modules...- Training to change thinking and build up leadership competencies for BOD, Managers.- Consult for President on Leadership Style Development.2. Responsible for all activities of Marketing Department.- Analyse & monitor competitor activity, identify market trends & market share, customer insight...- Repositioning and build up brand story for corporate brand and sub brands.- Develop specific Marketing strategies, objectives, action plans for each brand.- Plan and manage the Marketing budget- Create innovative promotions in different channels.- Oversee brand marketing implementation at all branches.- Effective use of PR to build brand awareness.- Maintain and develop relationships with agencies, suppliers, etc.- Coach and trainning for all the marketing staff.3. Responsible for all activities of Designing Department.- Responsible for creating innovative concepts for IMC activities ( ATL & BTL). - Organize and manage the design department follow creative direction and professional.- Create and develope Brand identity system for corporate brand and sub brands.- Organize and oversee in visual dislay at the all of branches to ensure consistency.- Recruit and training to ensure a strong designer team. Show less

Designed and lecture on courses: - Brand & Marketing strategy- New Product Development- Brand identity design- Visual Communications- Personal Styling- TypographyIn additional, i lectured at other places as: - ADS Vietnam Design Institute- University of Science- Vien Dong College

There are 4 business line: Management Consulting + Marketing Communications + Creative Design + Architecture & Furniture.• Responsible for setting up and managing business operation of Brame Group ( hybrid agency model: McKinsey + Interbrand ).• Planning and rolling out the medium & long term development strategy for Brame Group with “Total Brand Buiding” model - the first model in Vietnam about sustainable corporate brand building.• Build up, develop and implement business plans to… Show more There are 4 business line: Management Consulting + Marketing Communications + Creative Design + Architecture & Furniture.• Responsible for setting up and managing business operation of Brame Group ( hybrid agency model: McKinsey + Interbrand ).• Planning and rolling out the medium & long term development strategy for Brame Group with “Total Brand Buiding” model - the first model in Vietnam about sustainable corporate brand building.• Build up, develop and implement business plans to ensure Brame Group growth in terms of profits, market share, service quality, brand awareness, teamwork and culture.• Lead all of activities of building, developing and implementing an operational management system ( policies, regulations, process, performance management,...) in accordance to international standards to increase company’s effectiveness and efficiency.• Recruiting, training and developing great warrior team ( good professional, multitask, positive mindset ) as well as suit Brame’s culture .• Establish, maintain and develop a network of clients and strategic partners, experts, freelancers, suppliers ...• Participate in consulting, strategic planning, implementation and monitoring on client’s projects, including : Management consultant, Business development, Corporate restructuring,Corporate health check, Corporate strategy, Corporate culture, Brand positioning, Brand architecture & Category portfolio, Organizational development, Brand naming & slogan, Brandcreation, Marketing communication strategy, Brand launching and activation, Brand management, Architect & Interior Design, Printing & Production...• Brand advisory for: Moc Lan Vien, Maxivic, Dong Giao Production, Sunhitech, Vietuytin...• Key Clients: Samsung, Audi, Sapporo, Honda, Panasonic, Downy, Dulux, IBM,...Petronas, ACB, Viet A Bank, OCB, Phu Gia, Vissan, ... Diamond Bay Resort, Vietsopetro Resort, Viettel Telecom Store, VNPT Office, Hong Leong Bank Office, Toyota Showroom,… Show less

- Provide BOD with consultancy regarding brand strategies for mother brand and sub brands.- Planning and developing brand building activities: Brand Health Check, Brand Positioning, Brand Philosophy, Brand Culture, Rebranding, Brand Activation, Internal Communications,...- Responsible for all activities of Design Team: Rebranding for SASCO and sub brands, Check up the operation of promotional activities, media, printing to ensuring brand consistency.- Plan and implement activities… Show more - Provide BOD with consultancy regarding brand strategies for mother brand and sub brands.- Planning and developing brand building activities: Brand Health Check, Brand Positioning, Brand Philosophy, Brand Culture, Rebranding, Brand Activation, Internal Communications,...- Responsible for all activities of Design Team: Rebranding for SASCO and sub brands, Check up the operation of promotional activities, media, printing to ensuring brand consistency.- Plan and implement activities to build corporate culture, training, awareness-raising and staff skills.- Collaborate with other departments to implement of IMC activities: internal events, promotions, public relations, new product introduction, ... for the parent company as well as subsidiaries under SASCO as: DutyFree, STTC center, Sasco Blue Lagoon Resort, Sasco Travel, Viethaus Center in Germany, Commercial Center, OOH ... Show less

- Develop art directions and creative concepts.- Direct and manage the creative team to ensure the quality of the work and their ongoing career development.- Collaborate with Account Director, Copywriter, clients,... to ensure getting the best results.- Oversee the creative process from pitch to production; including strategic thinking, customers insight, art direction and technology.Good Project:- HD Bank, OCB Bank, Nam A Bank, Sacombank, Mekong Capital, Vietfund, Bao… Show more - Develop art directions and creative concepts.- Direct and manage the creative team to ensure the quality of the work and their ongoing career development.- Collaborate with Account Director, Copywriter, clients,... to ensure getting the best results.- Oversee the creative process from pitch to production; including strategic thinking, customers insight, art direction and technology.Good Project:- HD Bank, OCB Bank, Nam A Bank, Sacombank, Mekong Capital, Vietfund, Bao Viet ...- Sovico, BenThanhGroup, DongTam Group, Vinamilk, Trung Thuy Group, Bao Tin Minh Chau ...- Thu Duc House, Phu Long Real Estate, Golden Lotus Securities, CII, HSC, HPT Corporation ... Show less

- Participate in Brand Consulting activities: Corporate Restructuring, Market Research, Brand Health Check, Brand Strategy, Brand Positioning & Repositioning, Brand Architecture, Brand Culture, Brand Philosophy, Brand Essence,...- Responsible for Brand Creation: Brand Concept, Brand Personality, Brand Naming, Brand Identity, Brand Communications, Brand Activation,...Good Project:Tay Ho Investment & Construction JSC, Lai Hung Industrial Zone, Long Thanh Plastic, 7 Wonders World… Show more - Participate in Brand Consulting activities: Corporate Restructuring, Market Research, Brand Health Check, Brand Strategy, Brand Positioning & Repositioning, Brand Architecture, Brand Culture, Brand Philosophy, Brand Essence,...- Responsible for Brand Creation: Brand Concept, Brand Personality, Brand Naming, Brand Identity, Brand Communications, Brand Activation,...Good Project:Tay Ho Investment & Construction JSC, Lai Hung Industrial Zone, Long Thanh Plastic, 7 Wonders World Restaurant, Dai Hy Palace... Show less