With over two decades of leadership across diverse industries, I offer expert consultancy services in digital marketing, brand strategy, and business development. Leveraging my entrepreneurial background, I provide tailored strategies and actionable insights to help clients optimize their marketing efforts and achieve measurable results. From digital strategy development to business growth planning and performance analytics, I partner closely with organizations to deliver value-driven solutions that drive business success and fuel long-term growth. As a trusted advisor, I am committed to empowering businesses to thrive in today's competitive marketplace by providing strategic direction, innovative solutions, and unparalleled expertise.

One Academy is a training facility built on a strategic brand framework that focuses on community. Launched in 2016, One Academy opened its much anticipated second 10,000sq' location in Toronto in December of 2023, with additional domestic and international locations scoped for 2025.Our Mission: To fill hearts with hope - bodies with strength - and minds with confidence!

Boxcar Group is a collective of brands that exist to help people become the best versions of themselves. Together, they work to promote personal growth, health and wellbeing, and responsible, ethical consumption.Beatrice Society™ and Beatrice Cafe - A source for education about evidence-based wellness products and therapies, with both digital and brick & mortar presence. Boxcar Social™ & Subtext Coffee Roasters™ - Purpose-driven hospitality with a focus on consumer education and the highest quality sourcing.The Slip is a 500 seat patio space located on Toronto’s waterfront, offering perfect views of both the water and the weekly programming on the Harbourfront Centre stage next door.

King Ursa is a well-established full-service midsize agency founded 8 years ago. It provides Advertising, Creative, Digital, Analytics, and Media services to a diverse client base spanning North America's B2B, B2C, and DTC industries.

I developed and instructed Humber's Emerging Technologies course as part of their Bachelor of Creative Advertising program. This course delved into cutting-edge digital technologies, providing students with insights into data utilization and fostering forward-thinking analytical perspectives.

Previously Grip Limited: Oversaw the development, direction and management of Grip's Social Media and Analytics Department in addition to new business and growth planning. Worked with Grip's clients to help introduce and/or elevate their digital and social presence through- Connections planning - CRM strategies - Social strategies - eCommerce - Enhancing/introducing analytics - Website development - Banner development - Media planning (SEM, YouTube, GDN, Facebook, Twitter) Clients included: AB InBev (Stella Artois - Global/USA/Canada, Kokanee); Bell Media (Discovery Channel, MTV, Much Music, The Loop); Dare Foods (Boulangerie Grissol, Breton, Bear Paws, Real Fruit); Expedia; Honda; Acura; Johnson & Johnson (Clean & Clear, Listernine, Neutrogena, Tylenol); YUM! Brands (KFC, Pizza Hut, Taco Bell); Grocery Gateway; Outward Bound and Lindt

Oversaw the digital and social direction of: - AB-InBev brands including: Kokanee, Michelob Ultra and Stella Artois (US, Canada & Global)- YUM brands including: Taco Bell, Pizza Hut and KFC- Dare Foods brands including: Bear Paws, Breton Crackers and Boulangerie Grissol- J&J brands including: Clean&Clear, Tylenol and Listerine - Lindt CanadaDirector of Social Media Department:- Oversaw a team of 6 Social Content Strategists within Grip

Oversaw the strategic counseling, development and management of social activations / communities for tier one brands including: NHL:- Social AOR for the NHL - Twitter, Facebook, Foursquare- Oversaw the strategic development of these communities at multiple levels (from community development to interactive applications driving engagement and broadcast tune-in) - Strategic consulting on monetization of social communities- Winner of "Best Social Media Activation" at the 2011 New York Sports Marketing Awards- Listed within "The 15 best Facebook pages" by Hubspot Cadbury / Kraft:- Developed and oversaw the strategic social and digital direction of brands including: Mr.Big; Stride; Halls; Dentyne and MaynardsCore overall specialization in: - Facebook Marketing, Fan Page Creation, Fan Page Management, Ad Campaign Management and Fan Acquisition- Expanding social touch points into digital and traditional mediums (POP, Broadcast, Digital advertising, .com integration etc.)