•Directly reported to Chief Marketing Officer•Led the UX direction of a new redesign for zCentral, a web application serving over 1 million student users•Planned and prioritized agile development work through user research and stakeholder engagement using JIRA/Trello/Excel •Developed strategies for improving website traffic, search engine optimization (SEO), click rate and conversion rate using data from Google Analytics, Google Webmaster Tools, Hubspot, Crazyegg and Ahrefs •Developed and launched five iterations of new website designs including domains for developers, the education market, China market, and the main corporate website for the U.S. market •Implemented landing pages for online webinars, company news, e-commerce, and customer support •Partnered with designers to bring raw ideas to life by white-boarding, brain-storming design concepts, reviewing customer journey, and providing UX feedback•Built search-engine-optimized (SEO) webpages, performed site audits and speed optimizations using Ahrefs, Moz, Google PageSpeed, and Hubspot •Collaborated with the design team on wireframes and mockups using Sketch, Balsamiq, and Miro •Improved development workflow by creating documentation on GitHub and CSS guides •Delivered scalable code and UX deliverables in an agile environment of two-week sprints, while providing estimates, identifying risks, and offering solutions •Collaborated with cross-functional teams that include product owners, designers, engineers, as well as teams with non-technical backgroundszSpace is the leading evidence-based augmented/virtual reality (AR/VR) platform providing innovative hands-on, experiential learning to improve achievement in science, math, and career and technical education credentialing.

99 Ranch Market is the largest Asian American supermarket chain in the U.S. with over 6000 employees, 54 stores and over $2 Billion USD in revenue.