Christina Saenz Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Strategic Development - Assist with market strategy, including business objectives, target audience, value proposition, and competitive positioning. Consider business context, goals, projected impact, audience insights, and roles and responsibilities.Product Messaging and Positioning - Craft clear, compelling messaging that communicates your product’s unique value proposition and sets it apart from competitors.Use frameworks like the 5A Framework to create a compelling narrative around your product.Market Research and Segmentation - Identify the ideal customer profile and market segments to deeply understand your audience and tailor your approach effectively.Marketing/ Strategy - Ensure marketing and sales teams collaborate to achieve shared objectives and drive revenue growth.Establish partnerships and channels to reach your target audience and maximize market penetration.Coordinate and oversee the entire GTM launch process, from pre-launch activities to post-launch analysis and optimization.

Los Angeles, California, United States

• Managed on/off premises and developed creative strategy, concepts, and direction.• Maintain reports, recaps, and budgets within markets• Create and support distributor's event activations building on a brand strategy• Custom build-outs that create client and customer experiences that embody the brand message• The primary areas of focus are elevating the brand and creating one-of-a-kind events• Brand education, Staff training, Managing logistics, budget development, sales, and maintaining key account relationships.• Howler Head Whiskey, Brother Bond Bourbon Whiskey, Wolf Moon Bourbon Whiskey, Guillotine Vodka, Engine Gin, The Busker Irish Whiskey, Gerard Bertrand Winery, Hendricks Gin, Jameson Whiskey (complete list upon request)

Los Angeles, California, United States

• Coordinated logistics for {25+} West Coast tours, managing a {10%} increase in operational efficiency.• Managed tours with up to {15} participants, handling logistics and coordination duties• Geographic focus (Socal & Vegas)

Los Angeles Metropolitan Area

• Led 25+ consumer engagement activities for Campari America, including trade shows and tours, reaching over 5,000 attendees• Run support for the sales team and Brand Ambassadors, leveraging local knowledge of the marketplace• Create special programming and build ad-hoc events for key accounts• Reported program objectives, goals, budgets, and metrics (KPIs)• Managed all regional staff, logistics, production/execution.• Building relationships with accounts• Identified areas of opportunity

Thousand Oaks, Ca

As a production manager I supervised operations by leading a design team and effectively responding to requirements of internal clients. Key responsibilities for maintaining accurate quality and quantity control, from materials in to final product out the door, to ensure on-time delivery of web products to satisfy the client.

8383 Sunset Blvd.

I worked designing click-worthy web pages and new features for the CityGrid Media web site. • Worked closely with the product owner(s) to design and create user experiences with measurable results. • Plan execute and present concepts to business owners. • Collaborate and work individually to solve problems and offer eye-catching visual design solutions. • Understand and articulate design as a means to balance business goals and user needs. • Self-manage tasks and accurately scope project timelines. • Define and track key success metrics for visual layout. • As well as produce creative and clear designs appropriate for our audience of developers, partners, and resellers.• Update website and news.• Develope monthly newsletters for the marketing team.

Greater Los Angeles Area

Brands Include: Moet Hennessy Portfolio• Responsible for education and event staffing• Develop venue relationships for networking and sales• Drive promotions and sales with menu developmentand creative• Attended and worked industry off/on-prem tasting

Bachelor'S Degree, Marketing/ Graphic Design, 3.7

Associate, Graphic Design, 4.0