I am thrilled to lead the Marketing and Product Development team at TrueScripts, a values-driven Prescription Benefits Management (PBM) company dedicated to trust, transparency, and innovation in healthcare. In my role, I focus on steering the strategic vision and execution of marketing and product initiatives that enhance service delivery and drive significant savings for our clients and members. My responsibilities encompass overseeing the development of marketing strategies, managing product lifecycle from concept to launch, and ensuring our offerings meet the evolving needs of our clients. I am committed to fostering a culture of integrity, respect, and proactive problem-solving, aligning with TrueScripts' mission to stay ahead of the curve in the dynamic world of prescription management.

Differ Studios--Provides fractional product marketing leadership and execution to businesses; leading launches and go-to-market (GTM) activities which drive and create new demand--Deliver a GTM framework that includes 25+ data-driven buyer & user interviews, customer testimonials, competitive briefings, pricing, and craft targeted positioning and messaging--Create sales funnels which convert; e-commerce, webinar, coaching, and book funnelsVenture Zero - Cracking ALZMy dad was taken too soon with Alzheimer's in 2021. He'd done everything right to prepare for his golden years, with the exception of thinking about his long-term brain health. I founded Cracking ALZ, a Differ studio solution to help others keep their golden years golden by addressing the self decay that leads to diseases like Alzheimer's, dementia, and cognitive decline decades before symptoms appear- well before it's too late to reverse the fate of millions impacted by the devastating diseases. We are building a community of top bosses, creators, and super achievers taking control of what we can do today with Intervenables- this clinical/ MD-splaining is that we are addressing our modifiable risk factors for cognitive disorders through a new category of lifestyle interventions we call Intervenables. 100% of the profits from the business are reinvested in education and developing community intervenable programs and applications that improve members' brain and body health. Think of a Patagonia focused on long-term brain health issues. We are on a mission to address self decay and #solveALZ through prevention decades before these cognitive disorders develop and rob top bosses, achievers, and creators of their golden years. #firethebadboss of brain health.

Fancast Media produces shows, games, and content for fans, by fans, around their favorite media and entertainment franchises.I'm currently the showrunner, producer, and Co-Host of the Ultimate Fancast which is published on all of your favorite platforms (YouTube, Spotify, Apple Podcast, Google, Soundcloud, etc.)It's a weekly show where we interview fans of The Battle Bunnies epic franchise by legendary artists Frank and Christa LaNatra and the team at Junk Box Studios which consists of fantasy books, TCG, online games, digital art, and collectibles.

Assist purpose-driven organizations (public health, government, natural foods, etc.) with their marketing. The team specializes in helping you with your digital marketing in areas like expanding web presence, SEO/SEM, content, social, branding, and custom app development. We have lots of long-time agency clients and advocates. I’m leading marketing and sales activities as the Director of Growth. I’d enjoy discussing how I can help you make a greater impact with your marketing and be a valued extension of your team.

I was privileged to build and lead a fantastic group of 13 marketing leaders and professionals for both product marketing and growth (demand gen/lead gen, events, RFPs, aka performance marketing) at the new Bamboo Health (Appriss Health, OpenBeds, and PatientPing) that is transforming coordinated patient care in America. Care in the US is clumsy. Bamboo Health is the trusted expert in scaling care coordination (careflow) with its Real-Time Care Intelligence suite of solutions. We deliver solutions and networks that are invisible to patients, payers, providers, and care teams needed to collaborate with patients across the entire continuum of care. We've created one of the largest, most interoperable care coordination networks in America -- able to serve every patient's medical needs and behavioral health together. We solve careflow issues by enabling providers to deliver whole-person care coordination in near real-time.The wait is over--the real-time care intelligence network has arrived. Finally, a collaborative care network that empowers payers and more than a million healthcare professionals across the nation with the communication, data, and analytics solutions to improve whole-person care--all while lowering costs and making clumsy care coordinated.

Led product marketing organization in the launch of a new consumer health intelligence platform for insurers. Plus, we continued to grow our other solution areas for our industry-leading consumer-mediated health network for areas like vaccine passports and clinical trials/ research.

Led the launch of an extremely successful lightning strike for our category design of Precision Health Insight Networks (PHINs) in Nov. 2020 to the healthcare industry. I partnered with the leaders in healthcare publishing and events, Becker's Healthcare, to execute the strike event during the pandemic. Then, went out and recruited Quest Diagnostics and Amazon's AWS group as corporate sponsors for the Summit. We brought together thousands of senior healthcare leaders worldwide for the 2-day Precision Health Virtual Summit. One key was my recruiting of over 25 world-class speakers for the event so we could launch the category at the event. We secured a lot of press around the event for the category launch. Now, we are in strike operations mode. I did all this while executing my traditional Product Marketing duties, like launching three new COVID-19-related products: GTM, messaging, positioning, VoC, competitive intel, and supporting sales enablement--all with the backdrop of the dumpster fire that was 2020. The amazing thing about all of the above was the results from a 2-person team that accomplished everything.

Strategic Marketing and Sales Operations leader serving SaaS businesses. Often asked to serve as an outsourced CMO or senior revenue operations leader for many small organizations. Privileged to develop and lead marketing strategy and help scale-ups exceed their reach by building audiences around great marketing and sales funnels. Experienced getting startups to profitability and scaling businesses from $2.5M in annual revenue to +10M and beyond. Ensure that each organization has a solid foundation in Marketing Operations for data-supported decision-making in a digital world. Use extensive background leading marketing operations and data analytics/data science for $5B global software and publishing organizations to harness information for our customers in their demand channels to grow revenue; Customer Service, Marketing, and Sales. Increase revenue exponentially through effective Sales Operation strategies to optimize Sales Organizations; territory alignment, incentives, sales training, and actionable reporting for leadership. Help refine their brand stories with engaging content and polished demand generation strategies and tactics that generate high-quality sales pipelines that convert. Consistently have propelled the client's businesses forward with strategic content marketing. Accelerate growth using evolving data science practices for startups, better marketing technology stacks, and leaner revenue operations.

Drove the marketing and strategic direction for a portfolio of SaaS healthcare products. I have P&L responsibilities for these software and service solutions. I am responsible for product strategy, demand generation, leading program marketing, sales, and business development activities across channels for two product lines; one that is helping medical and allied health professions students, educators, evaluators, and administrators prepare future care providers for clinical practice. We accomplished this through an innovative EHR clinical learning platform and CPOE application. The other was improving patient safety with a consumer drug safety engine that organized an extensive database of unstructured information from the FDA and other sources for use within clinical drug information environments for decision support.

Created exceptional software tools for enterprise marketing professionals in some of the world's largest and most complex organizations that worked well--and why we were still a leader and innovator in the industry after over 14 years.

Led seasoned team of marketing and sales professionals overseeing the development of marketing and sales operation improvement strategies and reporting for Sales & Marketing for software and service solutions division to healthcare professionals, healthcare IT, retail pharmacy & pharmaceutical industry.

Led a team of senior product marketing managers, analysts, and telemarketers. Key accomplishments included introducing Pragmatic Marketing framework, exceeding qualified lead objectives to sales, major re-branding effort while I back-filled a key Product Marketing role within the organization and we reorganized the Marketing organization for success with a foundation on strong data and analytics.

Led team of Sales Marketing, and Compensation analysts and Revenue Managers building out the Sales & Marketing Operations group for the growing software organization.

Owned the development, generation, automation, and maintenance of multiple financial reporting packages that covered the spectrum of profit & loss, cost center budgeting, revenue forecasting, sales performance metrics, bonus programs, headcount, ranking reports, and slide presentations for sales team and management.

Worked for centralized sales support group of the small business high-value sales channel with dotted line relationship to VP of Sales on sales effectiveness and managing compensation. Communicated, designed, analyzed, and distributed sales reporting packages for executive team, Field, Partner, Telesales, and Customer Service Groups—sales performance/forecasting, productivity, expense/budget, sales leads/pipeline, and gap closure strategies.

Provided direction to call center Sales Directors and VPs on initiatives and strategies for improving business performance—influenced product promotional and market education behaviors. Coached and trained Sales Representatives (brokers & service specialist) on consultative selling skills for financial markets.

Performed business development activities around new account(s)/asset consolidation. Executed securities trading in stocks, bonds & options, and related financial services to dedicated group of clients in our retail and active trading segments. Educated clients on markets, technical/fundamental analysis and complex trading strategies.