Contract Roles:PwC · Contract - Sep 2022 - Dec 2022Enterprise Architect - Customer Data PlatformsPwC (PricewaterhouseCoopers) Technology Consulting services help clients by providing innovative solutions focused on cloud computing & extracting value from enterprise data.I provided guidance on best practices, implementations, and vendor selection for CDP solutions, using prominent platforms like Oracle Unity, Salesforce CDP (Genie) & Redpoint Global. Serving as the technical lead, I shared insight for architecture design and strategic planning in CDP projects. I ensured the seamless operation of data processes by providing technical support for ETL data pipelines. I was enterprise architect for a significant project aimed at enhancing data integrity and achieving identity resolution for a major CPG client. I led the development of propensity models to identify highly responsive customer segments, then sent targeted messages to these specific test groups. The client achieved a 3x increase in revenue compared to the broader customer base, demonstrating the use for more efficient & effective marketing strategies through analytics.Cognizant · Contract - Feb 2022 - Jul 2022Senior Advisory Consultant - Customer Data PlatformsCognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world.I collaborated with our CDP vendor, Redpoint Global, adhering to sound design principles and meeting project deadlines. I also acted as the main point of contact with vendors for BCBSMA, overseeing communication, planning, handoffs, design, and team coordination to meet client expectations.Additionally, I worked closely with Cognizant and vendor architects to validate the BCBSMA environment and related technical assumptions. Leveraging my previous experience, I provided insights into both business & technical design elements, recommending best practices for successful implementations.

At Solvenna, we specialize in helping our clients optimize customer interactions through the deployment of modern data and customer engagement solutions. Our consulting teams are fixated on delivering real results by identifying new areas of opportunity and putting a realistic, methodical plan that helps improve your business outcomes. We are not just ‘plugging in’ a system for our clients, rather consulting them on a complete solution where the technology is an ingredient to the overall success of a project.As Vice President of Marketing Solutions & Delivery, I specialize in developing and executing data-driven solutions that empower clients to thrive in today's dynamic business landscape. With a strong focus on aligning strategy with technical capabilities and long-term objectives, I optimize strategic growth planning, product development, and marketing efficiency. My expertise lies in harnessing multiple data resources to drive informed decision-making and deliver scalable MarTech solutions that are both accurate and accessible. I excel in evaluating data and marketing architectures, ensuring data integrity, and providing strategic guidance. Through effective vendor collaborations and the utilization of customer data platforms, I work to promote increased adoption and revenue growth for our client partners.

Freedom Mortgage is a full-service mortgage company that provides mortgage loans through retail, wholesale, and correspondent channels. One of the nation's largest loan originators and servicers, the company is licensed in all 50 states.As the leader of the Data Management practice, I took ownership of all data operations, master planning, and road mapping as I managed a talented team of approximately 100 data professionals. My role involved close collaboration with corporate partner clients—spanning finance, project oversight, leadership, data analytics, governance, and marketing.I served as IT champion, driving technology enhancements throughout the organization and fostering synergies with internal teams and third-party suppliers, as part of the overall Digital and IT transformation strategy to stay competitive, fend off threats from disruptive forces, and to improve overall enterprise efficiency.Key accomplishments include:► Owning and developing enterprise Master Data Management and Customer Data Platform initiatives► Architecting the next-generation data platform utilizing cutting-edge technologies like Snowflake, S3, Kafka, and SnapLogic to streamline complex data pipelines

Redpoint empowers data-driven organizations by unlocking the full value of their data to drive customer engagement and profitable, sustained growth. Redpoint software optimizes customer engagement across the enterprise, providing a customer data platform that delivers consistent, contextually relevant brand experiences across all customer interaction points. As VP of Engineering, Data Management, I led the engineering team for Redpoint’s principal data management, master data management, and SaaS customer data platform. I worked with development teams and clients to prioritize, develop and roadmap functional enhancements for the overall platform.As I led the Master Data Management team, we produced the first version of the product on time and under budget. Within the first year of implementation, product offerings and features improved with shortened release cycles.I successfully integrated the IT infrastructure with the corporate infrastructure to create business continuity and common disaster recovery plans, and recruited new senior engineers to create a larger pool of shared knowledge on the engineering team. There is always risk with change, but my job as a leader was to motivate my team to understand that there is a bigger risk in standing still. I promoted an innovative vision, keeping my message people-centric to unify communication both internally and externally. My Servant Leadership mindset supported the team to create innovative products, as we shared a common goal and tackled the challenges together.

Bernard Data Solutions helps nonprofit organizations to manage data through creative web-based solutions, powerful technology, and cost-effective products. Our powerful, yet simple-to-navigate, software products combine creative and flexible architecture to enhance appeals and donor relations to achieve fundraising goals and objectives.As co-founder, I led the vision, design, and development of the SaaS CRM solution. It was my job to promote the bold vision needed to design, construct, and implement all IT infrastructure for the Bernard SaaS platform.Managing the engineering and product development teams, as well as operations, I provided daily guidance to a staff of engineers serving clients and users globally.I led with a Servant Leadership mindset: I believe it’s the key to high-performance, sustainability, and success. I built a culture of trust to support the team, helping them to adapt and thrive through challenges and changes as our company grew. I focused on making smart and moral business decisions to ensure everyone benefited from the efforts and success of the organization.In this role, I accomplished several significant achievements: improved product offerings and features, shortened release cycles, and boosted client satisfaction by implementing Agile/SCRUM methodology to streamline development and team projects.

CoReg360, Inc. represents a host of data-intelligent registration and co-registration services designed to assist online publishers and advertisers to acquire targeted, permission-based marketing data. Its services offer marketers the tools for capturing and monetizing web-based registrations, such as signing up for an online newsletter, in real time.I created the CoReg360 technology from the ground up, taking revenues to over $2M in first year, while managing development, sales, and account management staff with 100+accounts.As co-founder, I provided the vision, communication, and overall operations and management of the technology - representing several websites and partnering with Fortune 500 advertisers (HP, P&G, SBC, Verizon, VeriSign, Dell, etc.).I worked to inspire and motivate technical design and development teams in the development of administration and partner related website services, and in implementing regular enhancements that consistently boosted revenue.

I created the vision for and led the development of web-based delivery platforms for the largest provider of B2B and B2C data management tools and delivery systems. Partnered with clients on new project design and championed the sales process for 500+ clients in software/hardware, publishing, and telecom industries.• Directed database projects for Fortune 500 clients focused on customer and prospect marketing.• Reduced costs by 10% and maintained high productivity levels by leading division restructuring.• Leveraged industry standard XML interfaces, ASP, and JavaScript for the base product to improve stability, allow for stronger integrations, and keep costs low.