I'm a Product Management professional with over 12 years of experience in developing digital strategies/products and leading multi-disciplinary teams. My mission is to transform and grow businesses (and people!) with an agile, data-driven and positive culture.Since my first professional experience at Google Brazil, I've consistently focused on solutions rather than problems, fostering great relationships and collaboration with cross-functional teams. From designing custom ad products/strategies to coordinating YouTube livestreaming events, I quickly became a subject matter expert, supporting multimillion-dollar revenue streams and enhancing operational efficiency.After relocating to the US, I assumed the role of Team Lead, overseeing complex projects and spearheading training initiatives for new hires in the New York office. Subsequently, I led the largest ad operation in history at the time (2016 US Elections) in Washington DC, where I built and trained a team to support sales and develop tailored products for election clients.Passionate about leadership and entrepreneurship, I founded and successfully exited a pioneering Augmented Reality startup, xGB. After conquering major clients (including Unilever, Google Cloud, BASF, Aliansce+brMalls, Sanofi, M. Dias Branco, Sem Parar, EY, Roche, O Boticário, Energisa, among others) and growing the team to ~20 people, xGB was successfully acquired by Le Biscuit.At Le Biscuit, I founded Le Labs - a tech and innovation hub filled with talent and diversity in every sense, from developers to UX researchers and Agile Masters. Together, we optimized LB’s website and launched their new e-commerce app (B2C) in just 2 months (prior to Black Friday), smashing revenue records. The continuous evolution of Le Biscuit's new app played a pivotal role, commanding over 50% of total online revenue in some months.After that, at happroductive, I assisted companies in the digital transformation process, creating innovative products and driving online sales growth.Nowadays, I'm part of the Product team at Wellhub: making every company a wellness company! :)*Currently studying Artificial Intelligence @ Escola Politécnica USP--Product Development | Product Management | Strategy | Leadership | User Experience (UX) | Stakeholder Management | Artificial Intelligence | Entrepreneurship
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Country Lead - BrasilMeebossSão Paulo, Sp, Br -
Staff Product ManagerWellhub May 2024 - PresentSão Paulo, São Paulo, Brazil-Collaborate across teams to define product requirements, propose new solutions and continuously improve functionality and performance;-Develop and champion a product vision, building consensus with internal stakeholders;-Create, own and manage high-quality product roadmaps, driving planning and execution;-Lead cross-functional teams (data, design, engineering) to deliver exceptional and scalable products;-Craft and execute product strategy to optimize user experience;-Establish OKRs, track progress and manage product backlogs;-Foster a culture of wellbeing: lead by example, prioritize mental/physical health and empower colleagues to achieve work-life balance. -
EntrepreneurHapproductive Nov 2022 - May 2024São Paulo, São Paulo, Brazil-Consultancy to acellerate digital transformation process;-Data analysis, Strategy design and creation of Product Roadmap;-Product research/discovery to Product delivery (+continuous improvement);-Customer-centric prioritization supported by data and UX Research;-Implementation of artificial intelligence tools/projects and new processes to boost productivity;-Improving culture and collaboration by implementing "startup" mindset (ceremonies, methodologies and tools). -
Product DirectorLe Labs Oct 2021 - Nov 2022Salvador, Bahia, Brazil-Founder/Director of technology and innovation hub named Le Labs (xGB's new brand after aquisition by Brazilian retailer Le Biscuit);-Hired and structured 4 multidisciplinary teams with focus on in-house technology development (app, website and other sales channels) and self-sufficiency in UX research, Design, 3D modeling;-Led and managed 20+ professionals in agile and self-organizing teams, with autonomy to prioritize features and test new hypothesis/ideas;-Created first employee climate survey and launched Labs Awards to recognize and reward our brightest talents/performances/achievements;-Participation in Board meetings to influence/shape company's digital strategy and report results;-Temporarily held the position of Digital Strategy Director in parent company (Le Biscuit) and led the digital marketing teams for 4 months;-Delivered 100% of revenue/product goals (M&A deal) in 8 months. -
EntrepreneurXgb Aug 2016 - Oct 2021São Paulo E Região, Brasil-Founder of XR Startup, based in São Paulo (Brazil);-Worked as CEO in the first 4 years of startup, with focus on team building, product/business development and raising capital;-Responsible for leading Product and Technology during the last 2 years;-Hired and restructured teams with focus on product and proprietary technology development;-Designed and led development of xAR, first Augmented Reality "as a service" platform in LatAm (SaaS);-Supported Sales team on meetings with clients, complex/custom projects and development of POCs/new features/solutions;-Speaker for several events (technology and innovation), with focus on educating local market about the benefits and best use cases of AR in different industries;-Funding project: Worked with CFO to raise R$500k in equity-crowdfunding campaign (Result: overfunding - 111% of company's goal captured);-Led negotiations for the sale of the startup with a 90% captable between the founding partners, until the acquisition by the Brazilian retailer Le biscuit.*Awards: 2021 Ranking of LatAm's best RetailTechs (100 Open Startups): #6 place, 2019 Ranking of best VR/AR startups in LatAm (100 Open Startups): #4 place.*Clients: Unilever, Google Cloud, BASF, Aliansce+brMalls, Sanofi, M. Dias Branco, Sem parar, EY, Roche, ID Logistics, Skechers, Boticário, Energisa, among others.*Acceleration programs: NVIDIA Inception, Germinar Program (M. Dias Branco), ProVA - Retail Innovation Laboratory and Aliansce Shopping Centers. -
Senior Consultant Team LeadGoogle Jan 2016 - Jun 2016Washington D.C. Metro E Região, Estados Unidos-Led customer service and technical team supporting 2016 Elections campaigns;-Responsible for defining hiring needs, interviewing/selecting candidates and managing 2 temporary Brand Associates;-Met regularly with Senior Sales partners to map/plan revenue opportunities and business priorities;-Created operations strategy and developed custom products/solutions to Elections clients;-Partnered with Product Specialists and Technical Solutions Engineers to find automation opportunities in the campaign implementation process, aiming to increase performance of Brand Associates and reducing the implementation time;-Project management of several initiatives with focus on operational efficiency and revenue growth. -
Senior Consultant Team LeadGoogle Jun 2015 - Dec 2015Cidade De Nova Iorque E Região, Estados Unidos-Team Lead and Google's ad products Specialist in New York office;-Training and supervising new-hires;-Worked closely with Product team and Solutions Engineers to provide product/performance feedback and develop custom solutions to clients;-Developed and polished internal processes and communication to increase productivity of the team;-Responsible for technical feasibility assessments and providing best practices during pre sales, as well as end-to-end implementations and providing reports of campaigns;-Partnered with other areas to introduce new products to the market. -
Digital Media ConsultantGoogle Jan 2013 - Jun 2015São Paulo E Região, Brasil-Provided consultative and technical support to selected advertisers;-Conducted regular meetings with Sales contacts to optimize campaigns and discuss opportunities within their customer portfolio;-Collaborated to present up-sell and cross-sell opportunities;-Understanding of client's goals and building media plan tailored to client's needs, based on technical and creative best practices;-Collected requirements, provided guidance/best practices to apply to campaigns, aiming to achieve advertisers' business goals;-Designed and implemented complex and customized solutions to unlock large sales;-Responsible for end-to-end implementations and escalations. -
Project Management InternGoogle Jul 2012 - Dec 2012São Paulo E Região, Brasil-Project Management in three different areas (YouTube Technical Production, Media Management and DoubleClick Rich Media);-Responsible for creating and maintaining the LatAm Technical Production website;-Development of the YouTube LatAm Masthead Benchmark with focus in structured metrics;-LatAm Technical Production business analysis and headcount projection for in-market support;-Led and supported YouTube engagement programs with live streaming;-Created Reservation FAQ website, with focus on reducing volume of tickets created by Sales;-After finalizing the internship program, I was converted to full-time employee. -
Product Marketing InternAlpargatas Apr 2011 - Jun 2012São Paulo E Região, Brasil-Responsible for assisting Topper brand's Manager during the entire product lifecycle, from designing the products to analyzing and optimizing online and offline sales; -Product performance analysis, identifying critical and positive points to provide Managers/Directors with insights for product or strategy changes;-Optimization of the marketing mix (price, product, distribution channels and promotions) through recurrent competitive and market analysis;-Launched Topper's first e-commerce, in partnership with Netshoes;-Created company-wide newsletter with market trends analysis and benchmarking for Sports footwear. -
Marketing InternYahoo! Sep 2010 - Apr 2011São Paulo E Região, Brasil-Development, analysis, restructuring and optimization of sponsored links campaigns (SEM);-Responsible for account analysis and customer support with focus on achieving client's revenue goals;-Designed and provided tailored Branding solutions to top clients (GM, Unilever, IBM, Procter & Gamble, Telefonica and Santander).
Thiago Moura Education Details
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Artificial Intelligence -
Leadership, Innovation And Management -
Machine Learning With Python -
Marketing -
Product And Brand Management -
Digital Business Communication -
High School Diploma
Frequently Asked Questions about Thiago Moura
What company does Thiago Moura work for?
Thiago Moura works for Meeboss
What is Thiago Moura's role at the current company?
Thiago Moura's current role is Country Lead - Brasil.
What schools did Thiago Moura attend?
Thiago Moura attended Escola Politécnica Da Usp, Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Mit Xpro, Mba Usp/esalq, Universidade Presbiteriana Mackenzie, Fundação Getulio Vargas, Escola Superior De Propaganda E Marketing, Hononegah Community High School.
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Thiago Moura
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Thiago Moura
Logistics Executive Manager | Supply Chain | Operations Management | Project Management | Continuous ImprovementSão Paulo, Sp2gmail.com, gmail.com -
Thiago Moura
Presidente Do Conselho De Administração E Ceo Na Ybyrá Capital (B3-Ybra4)Rio De Janeiro, Brazil -
Thiago Moura
São Paulo, Sp
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