Fon T. Srirathum Email & Phone Number

Thailand

- Accountable for all consumer touch point for the brand. - Develop 360 brand plan to achieve yearly & 3 years business plan.- Accountable for all 4 P (product/merchandising, price, place/store experience, and promotion).- Accountable and work closely with CRM to develop brand's customer journey/Customer segmentation program (VIP Program, New customer, existing customer)- Overlook buying, OTB, and sell through- Overlook retail team and operation and VM

- Set business strategies to stimulate the need of LINE’s services within both agencies and corporate brands. - Create executions to drive product awareness, adoption, and utilization of LINE’s services. - Set up events and workshops to drive LINE for business’s awareness and sale among corporate and agencies. - Analyzed business and market performance to develop and improve further business strategy and decision. - Develop all executions and plans for ‘LINE for business’ in order to enhance the impact of existing and potential clients and agency partners.

Bangkok City, Thailand

- Develop and execute corporate marketing plan and channels strategy across all PP Group touch-points to recruit new audience and maintain existing audience including offline, online and e-commerce. - Develop and continuously optimize customer database and PPG VIP program to uplift VIP tiers. - Analyze the current situation of brand and recommended target customer segmentation and potential big growth for the brand. - Support all brand managers in developing the effective customer journey by keeping current knowledge on email best practices such as data capture, campaign analysis and deliverability. - Oversees the development of PP Group website including UI/UX and clarify of information to ensures that all contents are current and relevant. - Handles all marketing related tasks for company including conceptualization, creative and copywriting

- Responsible for the overall operations and management of business. - Develop and execute business financial plans to increase revenues and to reduce costs in order to ensure the highest level of quality. - Prepare budgets and monitor cash flow. - Communicate and maintain trust relationships with shareholders, owners, owner representatives and business partners.

Bangkok, Thailand

- Overall responsibility for developing brand management and corporate identity to gain awareness and to execute market plan and activities to recruit new customers and maintain existing customers including loyalty program. - Organize Thailand as the Marketing hub for all Emerging Countries to increase new B2B partners and to tap in new market to expand business opportunities. - Lead marketing strategy/action within countries and regional’s guideline to best capture business opportunities and to localize all plans for each emerging country.

On-campus employment during summer period in the Washington Operations Office of the School of Foreign Service in Qatar, Georgetown University

Master, Public Relations/Corporate Communications

Presentation Skills; Public Relations Writing; Intersection: Offline/ Online PR; Strategic Communications Planning; Integrated Brand.

Bachelor Of Arts, Travel Industry Management; Hospitality Management

Consumer Behavior; Management and Organizational Behavior; Marketing; Meeting, Incentives, Conventions, and Exhibitions Management.

Advanced Japanese Course

Advanced Japanese Communication