- Design and oversee all aspects of channel marketing assets, activities - channels include corporate group sales, agency, bancassurance & partnerships.- Develop and monitor campaign budgets and usage effectiveness. Initiate and oversee all marketing activities/campaigns related to the channels.- Generate new ideas for each channel optimization.- Plan and execute all advertising and marketing campaigns across different channels according to channels’ need.- Prepare and evaluate the reports of marketing campaign’s overall performance.- Coordinate with internal and external stakeholders to improve marketing results, working together with channel teams, internal marketing teams, creative team and external suppliers to create marketing campaigns.- Prepare and plan future growth strategies and opportunities. - Work with the respective channel team on lead generation, marketing-to-sales handoff processes, etc.

- Develops marketing campaigns and strategies to raise visibility and brand awareness of the bank- Develops strategies to improve brand image of the bank- Oversees and supervises the implementation of marketing strategies that include both digital and offline campaigns as well as events- Measuring and evaluating the performance of marketing campaigns to gain insight and assess against goals- Prepares and monitors yearly marketing budget on a quarterly and annual basis and allocate funds- Analyzes consumer and market behaviors - Supervise and direct vendors and suppliers to ensure brand consistency standards, brand guidelines, and legal/compliance standards are followed.- Build strategic relationships and partner with key industry players, agencies and vendors- Responsible for Shwe Bank's rebranding project - launched in March 2022

MoMoney is a mobile payment and mobile wallet service by Shwe Bank.- Develops go-to-market marketing and branding strategies for MoMoney- Develops MoMoney's branding guidelines - making sure brand tone and voice are aligned with the mission and vision of the brand- Plans to execute online and offline marketing campaigns for the brand- Market and consumer behavior research on how to best launch and attract consumers to adapt to the app- Prepares and monitors yearly marketing budget and track ROI of the marketing campaigns- Supervise and direct vendors and suppliers to ensure brand consistency standards, brand guidelines, and legal/compliance standards are followed.

- Planning and implementing marketing strategies - Executing planned product marketing campaigns- Planning and monitoring relevant budget for products and campaigns- Liaising with the creative team for needed marketing collaterals- Organizing and executing public events- Overseeing and working together with external agencies for designated projects

- Optimizing customer journeys and conversions- Creating and implementing content across all marketing and communication functions- Establishing both offline and digital functions related to go-to-market strategy- Producing Facebook and remarketing ads- Liaising with creative agencies to produce on-brand materials and campaigns- Managing related public events for product streams- Defining yearly campaign budgets- Maintaining and tracking defined budget for yearly campaigns

Projects & ClientsMPT (November 2016 - October 2017)Developed monthly social content calendar based on platform’s insights and client’s marketing activities, create well-polished content that creates interaction between brand and the consumer, managing all social media presence of MPT’s Facebook, LINE, Instagram, Viber Public Chat, and Youtube. Proposing strategic campaigns that creates result offline and online.MPT Viber Sticker PackDeveloped and planned for the whole process of the Viber sticker from creating the character that resonates with the brand and advising on improvements. Acted as a consultant for the designer and the client to ensure the step-by-step process is on schedule and to achieve satisfaction among both parties. Planned and developed strategy to promote the sticker pack for its launch, catering towards not only MPT's fans but to the majority of Myanmar's Viber audience.MPT Photoshoot (for Social Media Platform)Successfully managed three photoshoots to be used as stock images, starting from identifying talents and managing them for best quality of images, working alongside design team for art directions, and studio and settings management.Zalo Project (August - October 2016) Negotiated with varieties of KOLs and managing them to follow provided content guidelines and making sure all key message is reflected across all channels, and daily tracking and reporting

Updated the company’s website with detailed description of newly available houses for rent achieving 30% increase in viewersAssisted the marketing manager to observe customers’ behaviors and came up with strategies to improve market shareManaged the transactions between the clients and landlords, accelerating the process by 40%

Worked in loans proposal department for Country CoordinatorHelped facilitated financial agreement between the district office and headquarters Obtained three proposals approval worth of over $10,000Served as Burmese-English interpreter in meetings with sponsors