Thirumoorthy D Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

1. Led a geographically distributed team of 8 designers and researchers across four cities in India and the UAE, cultivating a collaborative and high-performing environment. Spearheaded the development and implementation of a comprehensive UX strategy aligned with business objectives, resulting in increased user satisfaction and engagement across multiple products.2. Identified and addressed a critical need for a unified credit product suite. Initiated and led a cross-functional workshop to define a strategic roadmap, resulting in a comprehensive platform that streamlined user experiences, enhanced product visibility, and facilitated cross-selling opportunities.3. Junior Designer Skill-Building Workshops - These sessions aim to empower junior designers by providing them with a safe space to share ideas, receive peer feedback, and build confidence in their design abilities.4. Established a unified design language across M2P Fintech's product ecosystem by leading the creation and implementation of a comprehensive design system and UI kit. This initiative fostered consistency, scalability, and collaboration among designers, resulting in a more efficient design process and a cohesive brand identity across all products.

Chennai, Tamil Nadu, India

1. Led a geographically distributed team of 6 designers across four cities in India and the UAE to successfully.2. Transformed a limited API-based credit platform into a comprehensive, client-centric lending solution that met regulatory requirements and business objectives. This initiative resulted in 260% increased client adoption and $ 1B revenue growth.3. Led a team to Design and deliver a comprehensive WPS platform and mobile app, enabling seamless salary disbursement for employers and providing financial inclusion for blue-collar workers through prepaid cards.4. Spearheaded the creation of a UX Design Asset Library, consolidating user journeys and screen designs across 25+ projects and products, resulting in a 40% reduction in project turnaround time, increased junior designer autonomy, and improved resource allocation.5. Led the design efforts for design system and overcame adoption challenges by implementing streamlined processes, component tagging, a UI kit, and cross-branch collaboration.6. Guiding and mentoring junior designers through Knowledge sharing sessions, Junior designer empowerment workshops.

Chennai, Tamil Nadu, India

1. Led a team to design a data visualization dashboard, saving the operations team 35.63 hours/week and empowering partners with actionable insights.2. Led a team design and development of a cutting-edge payment gateway and Merchant Management System with an innovative Buy Now, Pay Later (BNPL) option.3. Identifying and assessing talents. Mentoring the team of 5 designers.

Chennai

1. Joined as the first designer, designing 10+ payment and banking products contributing to 60% of company revenue.2. Led the award-winning redesign of LuLu Money exchange app, resulting in a 48% annual growth rate, a 40% increase in app store rating, and over 1 million downloads.3. Created a virtual 'Tea Party' program for our remote design team, improving communication, morale, and the transition back to on-site work.

Wilmington, Delaware, United States

Collaborated with the Founder/CEO and the Co-founder of EnterPub to create A rich text editor with embedded workflows to create, allocate, delegate, distribute and publish as.I owned the UX and UI aspects of this enterprise web application. Collaborated with the founders, and developers to coneptualize, design, prototyping and build the application.

Chennai, Tamil Nadu, India

1. Led UX/UI design and consulting projects, conducting comprehensive user research to create intuitive interfaces for web and mobile applications across diverse industries (banking, insurance, blockchain, healthcare, matrimonial).2. Automating insurance form validation and approval using machine learning models for a leading retail banking solutions provider.3. Creating territory management tools for a Bank to streamline agent and merchant banking operations.4. Developing a user-friendly loan origination system for agents representing banks.5. Designing a customer-centric digital banking experience targeting millennials and Gen X for a top retail banking solutions provider.6. Led the UX/UI design for Lendroid, a decentralized cryptocurrency lending platform, focusing on creating an intuitive interface, prioritizing security measures, and ensuring regulatory compliance.

Chennai

Partnered with a friend and started a fun startup, who provides a brand starter kit (Logo, Business cards and Website) and digital marketing campaigns in a very affordable price.I owned the design part from concepts to delivery, designed the brand starter kit, websites, and social media campaign posts for 7 startups across Education, Logistics, Event management.

Chennai Area, India

As a freelance Graphic and Web designer I have worked with various startups and designed Branding Kits, Stationary materials, Websites. * Interacted with clients to understand their thoughts, business idea and their requirements. * Created and presented findings based on the research conducted using surveys among multiple stakeholders and individual stakeholder interactions. * Created mood-boards to align and capture everyone's thoughts to derive a design direction * Executed the designs with the derived design and direction. Present, get feedback and refine to finalize the designs for their requirements.

Bengaluru Area, India

It's Commercial Office Space selling industry. i was a part of digital marketing team.* Planning and designing the website layout and getting approvals from higher authorities* Designing Landing pages for new campaigns and locations that we target to sell our services* Reacting to market in the design aspect*Designed brand manual and style guide* Designing business collaterals and E-mail Newsletters and campaign newsletters* Coordinating with the team lead for campaigns designs* Coordinating with the develiper, fellow designer and the creative writer to complete the work* Delivering the sprites and style guides to the Developer * Coming up with new ideas to engage our clients with Novel Office

Chennai Area, India

Joined as a junior graphic designer and worked on various products and social media marketing campaigns* Joined in the Designing team and learned about the products and about the clients* Coordinating with other teams to plan the designs and planning along with the senior to come up with ideas and solutions for our tasks* Coordinating with digital marketing team for creating designs and snaps for the smm campaigns* Designing sales collaterals and posters for the products also magazines * Creating GIFs for marketing and to explain the products features* Designing Facebook/ Instagram/ Linked in posts* Creating infographics and web graphics to use in social media and in websites* Creating icons for websites* Coordinated with developers team and designing the offer pop-up and page layouts / delivering the requirements received from the development team* Did a good part in designing the webdefy's 5th anniversary website and campaigns* Shifted to digital marketing team as a dedicated dedicated designer* Worked for Cuir Ally, 1st step, Hindustan Schools and University, Orient Flights, Hindustan International School, lil zizu and many more brands and products.

Teynampet, Chennai

Joined as an intern later worked as part-timer while doing my PG.Small team only 5 people including myself. Gained lots of knowledge as press co-ordinator. Sometimes designed few surprise elements to use in mails and wish our clients and contacts.* Worked along with press people and client companies PROs.* Issuing media kit and translating press releases to the press and media* Coordinate with the press and organising the meetings and get the coverages then delivering them back to our clients* Organised press meets out of Chennai as well* Organised the press meet and done the campaigns for Indian President Pranab Mukherjee's visit to Chennai (2013). A tribute to Rukmini Devi Arunadale. * Organised press meet for JK Cements - Architect of the Year Awards (AYA 2013) * Mega mart - Mega model hunt | A fashion event presented and hosted by Mercedes-Benz 2013* Kerala Tourism - Reviving the 2 millenia oldSpice Route to connect 31 nations with the help of UNWTO (2014)* Godrej - Godrej eon Usonic stain remover washing machine product launch 2013* Organised press meets for Ford, Boost NRG, Gupta Gold Investments, Liberty Shoes Cochin, Dream runners half marathon and many more events and products launch