Michael Reidy

Michael Reidy Email and Phone Number

Senior Frontend Software Engineer, Tech Lead @ Caesars Sportsbook & Casino | React, Redux @ Caesars Sportsbook & Casino
Michael Reidy's Location
Greater Boston, United States, United States
About Michael Reidy

With over 10 years of experience in web development, I am a passionate and creative Senior Frontend Software Engineer and Tech Lead at Caesars Sportsbook & Casino. I use my expertise in React and Redux to build engaging and accessible user interfaces that enhance the online gaming experience for millions of customers. I am motivated by the challenge of creating innovative and user-friendly web solutions that align with the company's mission and vision. I bring diverse perspectives and experiences to the team, and I value collaboration, learning, and excellence.

Michael Reidy's Current Company Details
Caesars Sportsbook & Casino

Caesars Sportsbook & Casino

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Senior Frontend Software Engineer, Tech Lead @ Caesars Sportsbook & Casino | React, Redux
Michael Reidy Work Experience Details
  • Caesars Sportsbook & Casino
    Senior Frontend Software Engineer, Tech Lead
    Caesars Sportsbook & Casino Feb 2022 - Present
    Las Vegas, Nevada, Us
    ● Consistently engineers and delivers high-quality, highly-trafficked features using JavaScript, TypeScript, React, Redux, and Redux-Saga for a hybrid web/mobile app within the rigorously regulated gaming industry.● Lead engineer on a new login UI and authentication flow, seamlessly integrating with a new API to enhance user experience and uphold consistent branding, going beyond a visual reskin. These changes helped achieve a 50% reduction in production incidents, and contributed to the successful delivery of 2 of our 'Top 4' company initiatives: fully own our platform & improve stability.● Architected and implemented the My Promos feature across our apps. Combined with Bonus Details and Bonus Tracking features, resulted in a noteworthy 60% decrease in customer service contacts from users seeking information about bonuses.
  • Zeta Global
    Solutions Manager
    Zeta Global Feb 2020 - Dec 2020
    New York, New York, Us
    ● Crafted technical documentation from requirements uncovered during discovery sessions with B2B customers. Developers used this documentation as a specification, turning the business logic I defined and articulated into functional code.● Wrote and maintained SQL queries for data extraction and transformation, supporting production functionality, troubleshooting, and informed decision-making for B2B customers.
  • Percussion Software
    Front End Software Engineer
    Percussion Software Jun 2018 - Feb 2020
    Woburn, Ma, Us
    ● Led all front-end initiatives involving the stability, performance, and continuous improvement of Percussion’s headless CMS platform that powered high-traffic websites that included CDV.gov, Mass.gov, and Cancer.gov.● Introduced a component-based architecture for a new publishing UI. This enhancement streamlined the publishing experience for customers, enabling users to effortlessly select any of their site properties for deployment.● Ensured strict adherence to UI development accessibility standards, including ADA, Section 508 Compliance, and WCAG 2.0, to maintain compliance as a government vendor.
  • Percussion Software
    Front End Developer
    Percussion Software Jul 2016 - Apr 2017
    Woburn, Ma, Us
    ● As a B2B customer facing developer, crafted custom Percussion CMS platform functionality to meet business requirements.● Developed a tailored platform solution for the City of Dover, NH to integrate the Percussion CMS with Treeno document hosting which powered the city meeting calendar with direct links to minutes, ensuring compliance with local transparency laws.
  • Zeta Global
    Senior Engineer (Email)
    Zeta Global Feb 2016 - Jun 2016
    New York, New York, Us
    ● Leveraged expertise in PHP and JavaScript to create an internal development application that streamlined the management and integration of reusable user interface components, resulting in a significant reduction in development time and improved consistency across projects.● Developed device-aware capabilities to enhance historically static e-commerce marketing content with dynamic content from social media REST APIs, resulting in a significant increase in engagement and click-through rates and additional upsell opportunities for the sales teams.
  • Ebay Enterprise Marketing Solutions (Formerly E-Dialog)
    Software Engineer I - Platform Migration
    Ebay Enterprise Marketing Solutions (Formerly E-Dialog) Dec 2014 - Feb 2016
    Burlington, Ma, Us
    ● Served as a key member of a tiger team tasked with discovery and implementation of migration strategies to transition front-end code to a new CMS platform with a completely different architecture and syntax, working closely with product teams and other engineers to ensure seamless transition.● Led discovery efforts to identify and document all front-end content within the current platform, including dependencies and integrations with other systems.● Developed a syntax conversion tool to automate a subset of content migration from a proprietary templating language within our custom CMS to Velocity within dotCMS, which resulted in saving an estimated 25% of projected platform migration effort.
  • Ebay Enterprise Marketing Solutions (Formerly E-Dialog)
    Senior Developer
    Ebay Enterprise Marketing Solutions (Formerly E-Dialog) Feb 2014 - Dec 2014
    Burlington, Ma, Us
    ● Developed a scalable system for the automated data ingestion and UI rendering of marketing content, integrated with our custom CMS. This solution reduced the development lifecycle by 50% and significantly improved content delivery.● Developed Oracle SQL scripts to transform data and leverage functionality that was native to our CMS platform, resulting in more efficient content management processes and more personalized experiences for users.● Built custom tools to optimize workflows for operational teams and improve internal efficiency.● Mentored and trained new hires and junior developers to improve their technical skills and ensure they met development standards and best practices.
  • Ebay Enterprise Marketing Solutions (Formerly E-Dialog)
    Developer - Technical Services
    Ebay Enterprise Marketing Solutions (Formerly E-Dialog) Jun 2012 - Feb 2014
    Burlington, Ma, Us
    ● Built complex, personalized email marketing campaigns for major clients by utilizing dynamic content insertion using a component based system and data-driven personalization.● Worked closely with customers and internal stakeholders to create responsive email templates using HTML, CSS, and inlining techniques, resulting in a consistent and professional brand image across all email communications.
  • Ebay Enterprise Marketing Solutions (Formerly E-Dialog)
    Html Email Producer - Client Services
    Ebay Enterprise Marketing Solutions (Formerly E-Dialog) Jun 2011 - Jun 2012
    Burlington, Ma, Us
  • Bose Corporation
    Technical Support Specialist Iii
    Bose Corporation Mar 2007 - Jun 2011
    Framingham, Massachusetts, Us
  • Bose Corporation
    Technical Support Specialist Ii
    Bose Corporation Oct 2005 - Mar 2007
    Framingham, Massachusetts, Us
  • Staples
    Office Supply Specialist/Office Supply Lead
    Staples Jun 1997 - Oct 2005
    Framingham, Ma, Us

Michael Reidy Skills

Html Email Marketing Dreamweaver Css Google Analytics Mysql Web Development E Commerce Photoshop Digital Marketing Php Sql Jquery Xml Web Analytics Responsive Design Database Marketing Databases Web Applications Online Marketing Bootstrap Pro Tools Social Media Cascading Style Sheets Rest Audio Engineering Phpmyadmin Os X Soap Mobile Responsive Web Application Design Social Media Integration Windows Git Angularjs Apache Velocity Facebook Api Proprietary Software Paypal Integration Audio Editing Adsense Display Advertising Object Oriented Design Php Applications Front End Development Amazon Web Services Amazon Ec2 Relational Databases Ajax Thinkscript

Michael Reidy Education Details

  • University Of Massachusetts Lowell
    University Of Massachusetts Lowell
    Music Performance With Sound Recording Technology Emphasis

Frequently Asked Questions about Michael Reidy

What company does Michael Reidy work for?

Michael Reidy works for Caesars Sportsbook & Casino

What is Michael Reidy's role at the current company?

Michael Reidy's current role is Senior Frontend Software Engineer, Tech Lead @ Caesars Sportsbook & Casino | React, Redux.

What is Michael Reidy's email address?

Michael Reidy's email address is mi****@****ion.com

What schools did Michael Reidy attend?

Michael Reidy attended University Of Massachusetts Lowell.

What skills is Michael Reidy known for?

Michael Reidy has skills like Html, Email Marketing, Dreamweaver, Css, Google Analytics, Mysql, Web Development, E Commerce, Photoshop, Digital Marketing, Php, Sql.

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