• Lead project management for all marketing communication activities• Manage digital marketing projects including website updates, online ad campaigns, social media campaigns and email marketing• Manage the marketing communication calendar• Work with senior management to provide daily support for all marketing initiatives

• Managed Search Engine Optimization for multiple clients predominantly building traffic from related generic keywords, resulting in delivering an average of 15% clicks increase year on year and over 75% increase in impressions• Optimized 50+ websites across multiple industries to be Search engine optimization friendly by conducting comprehensive keywords research to determine the most suitable keywords, creating Title Tags, Meta Tags, Header Tags, Optimized Content, Image Alt Tags and… Show more • Managed Search Engine Optimization for multiple clients predominantly building traffic from related generic keywords, resulting in delivering an average of 15% clicks increase year on year and over 75% increase in impressions• Optimized 50+ websites across multiple industries to be Search engine optimization friendly by conducting comprehensive keywords research to determine the most suitable keywords, creating Title Tags, Meta Tags, Header Tags, Optimized Content, Image Alt Tags and more resulting in an instant increase in impressions and clicks after the setup implementation• Conducted detailed SEO audits for over 50+ websites to determine the SEO friendliness and collaborated with the website developers to fix the identified Technical SEO issues • Coordinated with the offsite SEO team to build 500+ whitehat backlinks a month to the search-engine-optimized websites to ensure month-on-month Domain Authority, Rankings, Impressions and clicks increase resulting in 40+ DA, climbing rankings to the first page of SERP and 15% YOY clicks increase and 75% YOY impressions increase• Managed up to USD 200,000 of ad budget per year for multiple clients in different industries via Google Search & Display Ads and as a result of frequent campaign optimizations generated a combined average of 6:1 ROI while decreasing the cost per conversion by 25% • Executed and managed Facebook & Instagram pages and paid ads for multiple clients collaborating with the creative team resulting in over an average of 40% increase in engagement rates and a 75% increase in impressions rates via different creative and interactive campaigns• Composed cross-platform digital marketing campaigns covering SEO, PPC, Social Media and Email Marketing channels to promote brand awareness of the clients to the local market and international markets, which resulted in exceeding leads/sales generated for new brands thus making new brand launches successful as planned Show less

• Lead a cross-functional 06 members team to conceptualize and execute digital paid advertising strategies to drive traffic (potential travelers) to the website, which resulted in a 60% traffic increase and a 15% revenue increase compared to last year's same period• Managed social media accounts to gain a 40% organic followers increase and 80% increase in engagement via different strategies like giveaways • Conducted a website audit to understand the SEO friendliness of the… Show more • Lead a cross-functional 06 members team to conceptualize and execute digital paid advertising strategies to drive traffic (potential travelers) to the website, which resulted in a 60% traffic increase and a 15% revenue increase compared to last year's same period• Managed social media accounts to gain a 40% organic followers increase and 80% increase in engagement via different strategies like giveaways • Conducted a website audit to understand the SEO friendliness of the website and collaborated with the website development agency to get the issues fixed which resulted in a 96% SEO-friendly website• Implemented the complete SEO setup after doing comprehensive keywords research, creating the tags and optimizing the existing content of the website, which resulted in a 350% increase in impressions and 46% increase in clicks compared to last year's same period• Maintained a 10% overall cross-channel revenue increase month on month Show less

• Carried out SEO/PPC performance analysis for ongoing projects and implemented new strategies to increase performance, which resulted in a 29% performance boost and an 11% reduction in cost YOY• Handled Google Ads & Bing Ads campaigns with over USD 150,000+ yearly ad budget for various clients in different industries maintaining over a 6:1 ROI ratio • Built strong partnerships with clients by delivering and engaging effective digital marketing solutions to their identified… Show more • Carried out SEO/PPC performance analysis for ongoing projects and implemented new strategies to increase performance, which resulted in a 29% performance boost and an 11% reduction in cost YOY• Handled Google Ads & Bing Ads campaigns with over USD 150,000+ yearly ad budget for various clients in different industries maintaining over a 6:1 ROI ratio • Built strong partnerships with clients by delivering and engaging effective digital marketing solutions to their identified problems which contributed to a 95% client retention rate• Collaborated with the clients to plan and execute their strategic/sessional offers by providing them with previous performance analysis, insights and guidance which resulted in an average of 15:1 ROI ratio during flash sales• Conducted SEO audits using multiple tools to identify on-page, off-site and technical SEO gaps in client websites and guided the website team to fix the identified errors that made websites 90% or more SEO friendly• Executed SEO setups, which included SEO tags copywriting & optimizing website content and managed by collaborating with the off-site link building team to maintain the set KPI of 15% traffic improvement YOY Show less

• Created performance reports for the clients on a daily, weekly & monthly basis to provide a snapshot of the performance along with an action plan to improve the performance further• Assisted to set up Google Ads & Bing Ads campaigns for various clients in different industries • Assisted to conduct SEO audits using multiple tools to identify on-page, off-site and technical SEO gaps in client websites• Assisted to execute SEO setups, which included SEO tags copywriting &… Show more • Created performance reports for the clients on a daily, weekly & monthly basis to provide a snapshot of the performance along with an action plan to improve the performance further• Assisted to set up Google Ads & Bing Ads campaigns for various clients in different industries • Assisted to conduct SEO audits using multiple tools to identify on-page, off-site and technical SEO gaps in client websites• Assisted to execute SEO setups, which included SEO tags copywriting & optimizing website content• Working closely with the design team to conceptualize display campaign banners according to the clients brand guidelines and the objective of the campaigns • Researched and learned novel digital marketing trends, tools, applications & new marketing strategies Show less

• Contributed to Viva and Horlick's new product development projects which resulted in new products like Viva Ginger and Junior Horlicks• Planned and managed the Viva Ginger “Rasa Gamma” activation campaign, sampling over 20,000 cups of Viva Ginger across Sri Lanka via the program• Planned and executed Viva, Viva Ginger and Horlicks activation projects and consumer promotions• Ensured the product packages meet the regulatory, quality assurance & creative requirements and… Show more • Contributed to Viva and Horlick's new product development projects which resulted in new products like Viva Ginger and Junior Horlicks• Planned and managed the Viva Ginger “Rasa Gamma” activation campaign, sampling over 20,000 cups of Viva Ginger across Sri Lanka via the program• Planned and executed Viva, Viva Ginger and Horlicks activation projects and consumer promotions• Ensured the product packages meet the regulatory, quality assurance & creative requirements and redeveloped the packages that are not aligned with the requirements as per the brand team’s directions• Conducted market analysis and competitor analysis using AC Nielsen and LMRB databases to provide reports for the brand teams, which looked at existing gaps and opportunities to grow • Gathered performance data from research agencies, media agencies and the finance department of GSK on a monthly basis to update the company ‘Brand Dash Board’ by analyzing and summarising the collected data• Worked with creative agencies to develop POSM & consumer promotion artwork and delivered the printed material to the market by coordinating with the procurement department/ suppliers Show less