I am the Creative Lead of the Brand Creative Services Team for Omnissa, the leading digital work platform company. I lead design, visual, and multimedia aspects of how the Omnissa brand is represented across channels, working as a "player coach" of an incredibly talented team of designers, animators, editors, and creatives. My team works across the organization to ensure that the brand is not just consistent but impactful at every stakeholder and customer touchpoint.I manage vendor and stakeholder relationships across the business, and served on the leadership team that took the former VMware End-User Computing Division Brand through a full rebrand into Omnissa, and the subsequent spin off from Broadcom, acquisition by KKR, and launch as an independent business.Previous to Omnissa I worked at VMware leading the in-house production creative team that produced campaign materials for the wider global Demand Generation GTM teams. I have over 10 years of experience in building brands and creating compelling award-winning multimedia content that has garnered major media outlet attention across channels and markets, especially in B2B tech and SaaS. My mission is to help brands tell stories that connect with people, using best practices I have honed for branding, design, content marketing, data-driven insights, and innovative technologies. I have various skills and certifications in content strategy, content marketing, AI marketing, graphic design, video and animation, web design and development, and SEO. I am passionate about exploring the potential of AI for content creation and optimization. Additionally, I serve on the internal Marketing AI Council co-leading internal comms and collaborating on new pilots for genAI tools.I have a reputation for innovation and have won internal company awards for my innovative approach to demand gen marketing in optimizing content and campaign metrics, increasing ROI, and improving marketing budget efficacy. Before starting at VMware, I "cut my teeth" as a marketing agency owner and creative director with operations and management experience, including specializations in the following:• Creating Newsworthy Multimedia Content• Leading a creative team• Brand Identity & Marketing• Content Marketing• Adobe Creative Suite• Professional Videography• Web Design & Development• Social Media Marketing• Digital Marketing• SEO