Working on the Apps Cross Initiative squad to provide mobile expertise and build features on the iOS platform for other various Etsy squads. My daily responsibilities include: • Working with product managers, designers and other stakeholders to define and scope product requirements.• Brainstorming and evaluating technical approaches.• Providing recommendations and implementing the solutions.• Working with backend engineers to define mobile API.Here're some of things I've done:• Implemented in-app surveys that can be easily toggled and target at specific screens across the app.• Researched various approaches to progressively loading the listing images and implemented the most suitable solution that met our goals within the constraints.• Participated in Hackathon and built Siri Voice search.• Contributed to Etsy's Styleguide/UI libraries to standardize interface design and facilitate feature development.• Built App Clip using SwiftUI and Combine to convert mobile web traffic into native app users.

• Led various projects by scoping, prioritizing tasks, defining metrics and presenting results/lessons learned.• Built the customer onboarding question flow to improve conversion and business response.• Modernized the Yelp messaging platform with new UI/UX and real-time functionalities.• Built photo attachment in messaging to drive user engagement.• Implemented growth experiments with new CTA designs and by surfacing additional data.• Implemented integration with external mobile analytics services to track offline conversion of local advertising.

• Designed and built cross-origin communication API to integrate food delivery service into Yelp.• Built review sharing widget for business owners to drive user satisfaction and referral traffic.• Built new landing page to drive inbound sales calls and improve user activation.• Led the front-end development of a feature team.• Contributed to front-end style guide to facilitate development across multiple teams.

• Built the user interfaces of more than 10 local and regional business websites.• Worked with project managers to extract best solutions for clients.• Updated and maintained websites according to clients' requests.• Interacted with clients occasionally.

Participated in building an online community and marketplace for art and an art information aggregator. Maintained current knowledge of social media trends, Web technology and art industry, contributed to the company blog and communicated ideas with project team members to solicit feedback and ensure support.• Used Google Alerts and Competitious.com to keep track of competitors and market trends and conducted competition analysis.• Elicited points of differentiation and developed brand positioning for the project website.• Defined requirements and functional specifications for the project website.• Hand-coded XHTML/CSS.• Edited and managed online videos across different social media platforms.• Created Flash video to demonstrate features and functionality for the project website.