Google Pixel Real Time Social Media Lead

Leads (RED)’s social media and digital strategy for award-winning campaignsusing social media to raise money and awareness for the AIDS fight.Implemented new strategy that recognized (RED) as "the leading nonprofit on social media" — growing followers 200% from 2 million to 6 million.Oversees all content development, distribution and measurement across 40 channels including but not limited to: Facebook, Twitter, Instagram, Snapchat, YouTube, Email Newsletters, Blog Posts, Website.Spearheads creative ideation strategy for marketing campaigns with (RED) partners such as Apple, Bank of America, Nike and Starbucks. Executes these campaigns using social media, email, search marketing, digital, and paid ads.Manages key partner relationships, coordinating logistics such as budgets, deliverables, timelines and resources to ensure maximum results and creativity.Delivers monthly and quarterly analytic reports to key stakeholders internally, communicates insights and key results to inform and evolve strategy.Pitches innovative storytelling campaigns to communicate how (RED) money is at work on the ground, including personal stories from individuals receiving services from (RED) grants in Africa and video creative briefs.Manages creation, development and distribution of (RED)’s impact content and messaging across a variety of mediums and audiences to increase transparency.

Develops and manages content marketing campaign and calendar, including social media, blog, and thought leadership content.Measures influence and engagement of each social channel to improve outreach and spearheads social media event marketing plan. Presents research from content ROI & external communications via Google Analytics and provides solutions to improve outreach.Grew followers, engagement and ROI of social channels, listed in report of top 10 Twitter handles in the industry. Creates content for external communications to rollout rebranding strategy including complete new website design.

Managed various social media accounts and strategies, researched grants using Foundation Center database.Assisted in implementing new strategic plan by researching MDG collateral, climate change & ultra-poverty white paper.Wrote participant profiles for blog, created Prezi for website using photos and data & created interactive events calendar.

Member of team of interns dedicated to improving voter education campaign for community.

Awarded grant for education and social justice, educated grades 2-8 on health and climate change, categorized school library.Created program aimed at empowering adolescent females and connecting them to students internationally.Conducted interviews with families regarding microfinance and politics, maintained personal blog and led fundraising initiative.

Elected into study abroad program through Holy Cross, studied Peace & Development, Kiswahili at Hekima University.Planned a community awareness event for a development organization, volunteered at preschool, led fundraising initiative.