● Lead traffic specialist of paid media and social campaigns for client● Execute third party tagging to track consumer engagement while adapting to data privacy ● Manage market insights for audiences across social and DSP’s to enhance reach and monitor frequency● Innovate processes to make for streamlined campaign set up including established creative guide, traffic timelines and innovated campaign consolidation to increase efficiency● Present weekly pacing report for display campaigns across three line of businesses to assist in pacing recommendations to client and vendors

● Controlled, curated and monitored engagement across all organization social media channels with a 340% follower increase on Twitter during duration● Executed digital campaign roll outs across major social media channels in partnerships with Black Theatre United, Wake Up and Vote, When We All Vote, etc. with digital campaign engagement reaching upward of 1.5M impressions ● Managed all external digital contracts as well as securing talent for digital department such as web design, videography, graphic design, digital buyers, etc.● Maintained message content calendar for all social media channels coinciding with digital and in-person events● Presented weekly social analytics as well as modification strategies to executive leadership team

● Curated engaging & educational digital content to increase 2020 Census participation and awarenessthrough graphic creation, social content and virtual events● Assisted in external communication distribution through writing press releases, articles and monitoring letters to the editor program while maintaining a media and press list● Ran advertising placement and asset creation for 45K print buy across census campaigns in rural Georgia● Live tweeted and wrote copy for social postings during organization’s virtual events● Monitored daily news outlets to send out morning news to staff and partner organizations in a newsletter

• Assisted in brand revenue growth of 125% during in house testing phase, leading to full time role at company• Build digital media campaigns in DSP and DMP platforms across all in house brands for Georgia Pacific• Head brand experimentation on DMP platform and suppression implementation• Create monthly investment summary reporting per brand to capture savings and track progress of campaign optimizations• Leads meetings with agency partners on campaign set up optimizations and strategies

• Conducted SOV analysis for public affairs and corporate clients using MRI and Kantar• Researched and identified online media trends to create media integration opportunities and provided ROI summary• Pitched and owned media plans and executed once approved• Managed project timelines for internal and external teams • Compiled network list of added value opportunities for client and served as liaison for vendor representatives• Developed training guide and assisted in on-boarding new hires

• Completed 5-month development program focused on buying, activation, strategy, and planning• Pulled MRI data for clients to view trends across diverse demographics• Tracked data of programmatic marketing for impressions, clicks, and conversion rates• Collected daily DCM reports and prepared data analytics report for supervisor• Researched social media activations and provided recommendations to team• Served as group lead and created adless marketing and emotional intelligence presentation for executive leadership

• Created graphics and rebranded material for social media accounts increasing engagement 20%• Oversaw logistics and developed merchandise for awareness initiative • Produced video segments and curated content for Union Square, Broadway, Tony Awards, and Roc Nation activations • Created a NBCBLK Collegiate, a recognition program for engaged college students • Wrote articles on a variety of topics for NBC News website• Conducted interviews across various topics for NBCBLK social media accounts

• Spreading awareness across Spelman’s campus on keeping private funding out of political campaigns • Responsible for gathering and leading a general body of members • Hosting events and seminars on the importance of political efficacy; including directing a Restore Democracy pledge campaign • Delivering classroom announcements on behalf of the organization

• Recruited and trained 15 volunteers of diverse backgrounds weekly and exceeded weekly goals by 23%• Assisted Regional Field Director in monitoring, tracking, and increasing social media engagement• Oversaw phone banking logistics and conducted 650 calls weekly

• Prepared sensitive case intake files for new and returning clients• Reorganized and digitized firm’s database of 500 cases• Scribed lead attorney’s billable hours and updated statement of work regularly