John Will Email and Phone Number
Seattle, WA, US
John Will's Location
Seattle, Washington, United States, United States
John Will's Contact Details
John Will work email
- Valid
John Will personal email
n/a
About John Will
Experienced start-up leader, product manager, and game economy data expert. I specialize in combining in-depth analysis of market, consumer, & gameplay data to produce actionable recommendations for business growth.Also, I fly things!
John Will's Current Company Details
John Will Work Experience Details
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AristocratSeattle, Wa, Us
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Director Of Product & Market InsightsAristocrat Feb 2024 - PresentNorth Ryde, New South Wales, Au -
Director Of Product & Market InsightsPixel United Nov 2023 - Feb 2024London, England, Gb -
Sr. Manager, Product InsightsPixel United Jan 2022 - Oct 2023London, England, Gb• Assembled a best-in-class team of 10 analysts spanning product, market, & economy insights disciplines• Advised critical product decision-making across all global Pixel United franchise and pipeline games• Established new unified data analysis systems that deliver live-updated product and market insights on demand• Informed product strategy with driver analysis, predictive modeling, and advanced insights methodologies
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Manager, Product InsightsPixel United Sep 2020 - Jan 2022London, England, Gb• Expert cross-game economy analysis informing detailed economy design & monetization strategy• Proprietary math modeling to benchmark Price vs. Value in competitors vs. Pixel United game portfolio• Surfaced new strategic insights by unifying player attitudes, behaviors, market performance, & price/value data• Established a small but mighty team of 3 analysts advising product leaders across all Pixel United global businesses (Big Fish, Product Madness, and more)
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Manager, Product InsightsBig Fish Games Jun 2018 - Sep 2020Seattle, Washington, Us• Benchmarking game economy Price vs. Value in Big Fish portfolio games vs. key market comps• In-game pricing & merchandising strategies for both US and WW territories• Product consulting for key Product teams and GMs - unifying consumer, market, & product insights -
Sr. Product Manager, Central InsightsBig Fish Games Mar 2018 - May 2018Seattle, Washington, Us• Identified landscape trends in mobile games market comparing internal vs. competitor performance• Standardized monetization feature implementation guidelines, guiding game teams to exceed market standards• Presented strategic guidance to executive leadership on growth potential of Big Fish pipeline games
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Product Manager, Player Lifecycle MarketingBig Fish Games May 2017 - Mar 2018Seattle, Washington, Us• Identified opportunities to gain competitive advantage through product improvements, marketing activities, and platform integrations for all games in the Big Fish portfolio• Provided strategic insights and actionable recommendations to Product, Marketing, and executive leaders• Launched weekly competitive intelligence newsletter read by hundreds of stakeholders
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Director Of MarketingArchetype Studios 2016 - 2017• Developed marketing strategy and analytics for a Kickstarted PC game title in Steam Early Access• Defined free-to-play pricing strategy and in-game KPI optimization to enable new business model• Grew pre-launch audience through live social media, promotional events, and press management -
Product PlannerMicrosoft Jun 2015 - 2016Redmond, Washington, Us• Identified competitive threats to $20b+ Windows business with strategic analysis and product teardowns• Published reports to 4,000+ readers, becoming recognized subject matter expert on Voice Assistants like Alexa and Google Home, trends in Privacy, and the mobile payments ecosystem• Presented insights to CEO's Technical Advisor and other senior leaders, directly influencing product strategyIn the News: Cortana support for 3P device ecosystem including licensed integrations and Raspberry Pi supportBest Prediction: Google Home + others add 'Voice ID', can now distinguish individual voices -
Product Planner Intern - MbaMicrosoft May 2014 - Aug 2014Redmond, Washington, Us• Qualitative market research of purchase drivers of high market share for Windows Phone in certain countries• Designed focus groups fielded in Italy and Poland and collected data in Vietnam during in-home IDIs• Expert review of 'indie game dev' segment, deconstructing market dynamics to inform subsequent research
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Partner And Co-FounderEvenspring 2012 - 2013Evenspring was a digital agency acquired in 2014 by The Timmons Group (INC 5000) just 1 year after founding.• Developed new subsidiary brand to commercialize SRRN Games' technical and creative competencies• Drove two consecutive 100%+ YoY increases in net revenue by personally securing recurring business from the agency’s first client and ultimate acquirer, The Timmons Group• Shipped mobile-first GIS apps used by a Fortune 500 power company's regional grid field maintenance fleet• Designed digital marketing campaigns for clients like American Express and Random House -
Partner And Chief Technology OfficerSrrn Games 2010 - 2013SRRN Games was a mid-size indie game studio partnered with SONY, KONAMI, & other top publishers.We launched 30+ iOS/Android, web, PC/Mac, and SONY PlayStation Vita/PlayStation 3 apps and games.• Assembled a best-in-class Engineering org, personally recruiting 23 employees, interns, and contractors• Owned technology strategy for all portfolio products and delivery of a healthy games pipeline• Acquired new customers as solution architect, negotiating partnership terms and shipping all products• Publicized the company and marketed our games at industry events like GDC, Unite, and Penny Arcade Expo -
Lead Software EngineerSrrn Games Aug 2010 - Oct 2010• Made partner through direct impact on revenue growth: ~400% increase in 6 months• Coordinated engineering function with creative, finance, marketing, HR, and leadership• Implemented lean operating model for Production, Design, and Engineering departments• Established seasonal internship programs with total roster of 11 interns
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Software EngineerSrrn Games Jun 2010 - Aug 2010• Developed and self-published iOS and Android games in early days of mobile gaming• Credited on 'Ash' for iOS | Metacritic: 75• Developed gameplay systems and dev tools in Xcode, Objective-C, C++, and C• Architected a proprietary healthcare benefits recommendation portal for Digital Benefit Advisors• Operated SRRN's technology infrastructure including version control, issue tracking, and project management services
John Will Skills
Game Development
Objective C
C++
Java
Unity3d
Software Development
C#
Project Management
Strategy
Sql
Strategic Planning
Agile Project Management
Product Marketing
Competitive Intelligence
Market Research
Business Development
Node.js
Technical Product Management
Data Science
Product Management
Marketing Strategy
P&l Management
Machine Learning
Digital Marketing
Mobile Devices
Marketing
R
Technical Leadership
Management
Early Stage Startups
Mobile Game Development
Game Engines
Continuous Process Improvement
Business Analysis
Tableau
Cross Functional Team Leadership
Leadership
Coaching And Mentoring
Data Analysis
Written Communication
Presentation Skills
Microsoft Excel
Javascript
Business Strategy
Analytics
Pricing Analysis
Market Analysis
John Will Education Details
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University Of Virginia Darden School Of BusinessMaster Of Business Administration (M.B.A.) -
University Of VirginiaComputer Science
Frequently Asked Questions about John Will
What company does John Will work for?
John Will works for Aristocrat
What is John Will's role at the current company?
John Will's current role is Director of Product & Market Insights @ Aristocrat.
What is John Will's email address?
John Will's email address is jw****@****oft.com
What schools did John Will attend?
John Will attended University Of Virginia Darden School Of Business, University Of Virginia.
What skills is John Will known for?
John Will has skills like Game Development, Objective C, C++, Java, Unity3d, Software Development, C#, Project Management, Strategy, Sql, Strategic Planning, Agile Project Management.
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