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John Will Email & Phone Number
Director of Product & Market Insights @ Aristocrat
at
Aristocrat
1 work email found
@microsoft.com
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✓ Verified Jun 2026
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Profile completeness 100%
Current company
Role
Director of Product & Market Insights @ Aristocrat
Location
Seattle, Washington, United States
Who is John Will? Overview
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Quick answer
John Will is listed as Director of Product & Market Insights @ Aristocrat at Aristocrat, based in Seattle, Washington, United States. AeroLeads shows a work email signal at microsoft.com and a matched LinkedIn profile for John Will.
John Will previously worked as Director of Product & Market Insights at Aristocrat and Director of Product & Market Insights at Pixel United. John Will holds Master Of Business Administration (M.B.A.) from University Of Virginia Darden School Of Business.
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Email format at Aristocrat
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{first_initial}{last}@microsoft.com
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Profile bio
About John Will
Experienced start-up leader, product manager, and game economy data expert. I specialize in combining in-depth analysis of market, consumer, & gameplay data to produce actionable recommendations for business growth.Also, I fly things!
Listed skills include Game Development, Objective C, C++, Java, and 43 others.
Current workplace
John Will's current company
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15 roles · 16 years
John Will work experience
A career timeline built from the work history available for this profile.
Director Of Product & Market Insights
Current
Feb 2024 - Present
Director Of Product & Market Insights
Nov 2023 - Feb 2024
Sr. Manager, Product Insights
- Assembled a best-in-class team of 10 analysts spanning product, market, & economy insights disciplines
- Advised critical product decision-making across all global Pixel United franchise and pipeline games
- Established new unified data analysis systems that deliver live-updated product and market insights on demand
- Informed product strategy with driver analysis, predictive modeling, and advanced insights methodologies
Jan 2022 - Oct 2023
Manager, Product Insights
- Expert cross-game economy analysis informing detailed economy design & monetization strategy
- Proprietary math modeling to benchmark Price vs. Value in competitors vs. Pixel United game portfolio
- Surfaced new strategic insights by unifying player attitudes, behaviors, market performance, & price/value data
- Established a small but mighty team of 3 analysts advising product leaders across all Pixel United global businesses (Big Fish, Product Madness, and more)
Sep 2020 - Jan 2022
Manager, Product Insights
- Benchmarking game economy Price vs. Value in Big Fish portfolio games vs. key market comps
- In-game pricing & merchandising strategies for both US and WW territories
- Product consulting for key Product teams and GMs - unifying consumer, market, & product insights
Jun 2018 - Sep 2020
Sr. Product Manager, Central Insights
- Identified landscape trends in mobile games market comparing internal vs. competitor performance
- Standardized monetization feature implementation guidelines, guiding game teams to exceed market standards
- Presented strategic guidance to executive leadership on growth potential of Big Fish pipeline games
Mar 2018 - May 2018
Product Manager, Player Lifecycle Marketing
- Identified opportunities to gain competitive advantage through product improvements, marketing activities, and platform integrations for all games in the Big Fish portfolio
- Provided strategic insights and actionable recommendations to Product, Marketing, and executive leaders
- Launched weekly competitive intelligence newsletter read by hundreds of stakeholders
May 2017 - Mar 2018
Director Of Marketing
- Developed marketing strategy and analytics for a Kickstarted PC game title in Steam Early Access
- Defined free-to-play pricing strategy and in-game KPI optimization to enable new business model
- Grew pre-launch audience through live social media, promotional events, and press management
2016 - 2017
~1 yr
Product Planner
- Identified competitive threats to $20b+ Windows business with strategic analysis and product teardowns
- Published reports to 4,000+ readers, becoming recognized subject matter expert on Voice Assistants like Alexa and Google Home, trends in Privacy, and the mobile payments ecosystem
- Presented insights to CEO's Technical Advisor and other senior leaders, directly influencing product strategyIn the News: Cortana support for 3P device ecosystem including licensed integrations and Raspberry Pi.
Jun 2015 - 2016
Product Planner Intern - Mba
- Qualitative market research of purchase drivers of high market share for Windows Phone in certain countries
- Designed focus groups fielded in Italy and Poland and collected data in Vietnam during in-home IDIs
- Expert review of 'indie game dev' segment, deconstructing market dynamics to inform subsequent research
May 2014 - Aug 2014
Partner And Co-Founder
- Evenspring was a digital agency acquired in 2014 by The Timmons Group (INC 5000) just 1 year after founding.
- Developed new subsidiary brand to commercialize SRRN Games' technical and creative competencies
- Drove two consecutive 100%+ YoY increases in net revenue by personally securing recurring business from the agency’s first client and ultimate acquirer, The Timmons Group
- Shipped mobile-first GIS apps used by a Fortune 500 power company's regional grid field maintenance fleet
- Designed digital marketing campaigns for clients like American Express and Random House
2012 - 2013
~1 yr
Partner And Chief Technology Officer
- SRRN Games was a mid-size indie game studio partnered with SONY, KONAMI, & other top publishers.We launched 30+ iOS/Android, web, PC/Mac, and SONY PlayStation Vita/PlayStation 3 apps and games.
- Assembled a best-in-class Engineering org, personally recruiting 23 employees, interns, and contractors
- Owned technology strategy for all portfolio products and delivery of a healthy games pipeline
- Acquired new customers as solution architect, negotiating partnership terms and shipping all products
- Publicized the company and marketed our games at industry events like GDC, Unite, and Penny Arcade Expo
2010 - 2013
~3 yrs
Lead Software Engineer
- Made partner through direct impact on revenue growth: ~400% increase in 6 months
- Coordinated engineering function with creative, finance, marketing, HR, and leadership
- Implemented lean operating model for Production, Design, and Engineering departments
- Established seasonal internship programs with total roster of 11 interns
Aug 2010 - Oct 2010
Software Engineer
- Developed and self-published iOS and Android games in early days of mobile gaming
- Credited on 'Ash' for iOS | Metacritic: 75
- Developed gameplay systems and dev tools in Xcode, Objective-C, C++, and C
- Architected a proprietary healthcare benefits recommendation portal for Digital Benefit Advisors
- Operated SRRN's technology infrastructure including version control, issue tracking, and project management services
Jun 2010 - Aug 2010
2 education records
John Will education
Master Of Business Administration (M.B.A.)
University Of Virginia Darden School Of Business
Bachelor Of Science (B.S.), Computer Science
University Of Virginia
FAQ
Frequently asked questions about John Will
Quick answers generated from the profile data available on this page.
What company does John Will work for?
John Will works for Aristocrat.
What is John Will's role at Aristocrat?
John Will is listed as Director of Product & Market Insights @ Aristocrat at Aristocrat.
What is John Will's email address?
AeroLeads has found 1 work email signal at @microsoft.com for John Will at Aristocrat.
Where is John Will based?
John Will is based in Seattle, Washington, United States while working with Aristocrat.
What companies has John Will worked for?
John Will has worked for Aristocrat, Pixel United, Big Fish Games, Archetype Studios, and Microsoft.
How can I contact John Will?
You can use AeroLeads to view verified contact signals for John Will at Aristocrat, including work email, phone, and LinkedIn data when available.
What schools did John Will attend?
John Will holds Master Of Business Administration (M.B.A.) from University Of Virginia Darden School Of Business.
What skills is John Will known for?
John Will is listed with skills including Game Development, Objective C, C++, Java, Unity3D, Software Development, C#, and Project Management.
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