Brand Manager
Current- Developed and implemented a comprehensive branding strategy for TTD Lighting to reinforceits leadership position in the high-end luxury lighting market.- Strategically planned and managed integrated marketing campaigns across multiple mediaplatforms to effectively meet the objectives set by the General Manager.- Led and executed the TTD-Group rebranding project, transforming a 30-year-old brand intoTTD Lighting, with a refreshed, trustworthy image that resonates… Show more - Developed and implemented a comprehensive branding strategy for TTD Lighting to reinforceits leadership position in the high-end luxury lighting market.- Strategically planned and managed integrated marketing campaigns across multiple mediaplatforms to effectively meet the objectives set by the General Manager.- Led and executed the TTD-Group rebranding project, transforming a 30-year-old brand intoTTD Lighting, with a refreshed, trustworthy image that resonates within the luxury interiorindustry.- Collaborated closely with various business partners to optimize operational efficiency andresource allocation. Show less