Samuel Metcalf Email & Phone Number

Austin, Texas, Us

At FloSports, I lead lifecycle marketing strategies that create seamless, data-driven, and personalized customer experiences. My work spans email, push notifications, in-app banners, and web platforms, uniting creativity and analytics to drive meaningful engagement and deepen connections with FloSports’ 20+ unique sports verticals. Collaborating across teams, I focus on optimizing every touchpoint to deliver value, enhance loyalty, and accelerate growth.Core Responsibilities and Highlights:➥ Accountable for generating incremental revenue through lifecycle campaigns, sustaining quarterly subscription growth since arriving.➥ Developed and implemented a comprehensive customer lifecycle experimentation roadmap, with patterned increases in both engagement and CVR.➥ Leading collaboration across Product, Engineering, Product Marketing, Design, and Business Intelligence to execute high-impact, multi-channel marketing campaigns aligned with company growth goals.➥ Spearheading the development of company-first onboarding processes and scalable tactics to deliver seamless subscriber journeys and long-term loyalty.➥ Activating on our available data insights with real-time audience trends to inform our marketing strategies, driving key growth initiatives, marquee sporting events, and higher subscriber LTV.By authoring strategies that connect passionate fans to the sports they love and turning data into action, I get to bring big ideas to life every day. It's not just about driving results—it's about creating experiences that make our audience (and myself) excited to be part of FloSports.

Denver, Colorado, Us

BiggerPockets is based in Denver, Colorado and primarily focuses on real estate investing education and the benefits of investing in rental properties. We keep our investors' best interests in mind and in all we do. We have a website that offers tools, resources and a trendsetting online community. Most may know us from the bestselling books we publish or producing the #1 podcast in real estate, among our other channels.Overseeing product marketing and executing the growth strategy in paid subscriptions to our Pro Annual and Pro Monthly membership offerings. ➥Email strategy➥Paid media➥O&O media➥Community engagement ➥Retention strategy➥New product development➥Social footprint➥Promotion management

Little Rock, Arkansas, Us

Guide the strategy, vision, and roadmap for the corporation's consumer revenue business. Lead marketing technology, automation, digital marketing, data flows, and customer journeying responsibilities to ultimately drive acquisition, loyalty, data availability, segmentation, and outperform business growth. ➥ Coach, develop, and lead a top cross-functional team of 8 (Marketing, Data Analytics, Subscriber Retention) to develop, implement, and utilize MarTech, data, analytics, and predictive modeling to capture market share.➥ Scaled the data analytics team to evaluate and optimize company programs and initiatives rooted in ROI and performance analytics.➥ Managing and growing a multi-million dollar revenue portfolio of digital subscribers and subscriptions.➥ Achieved record-breaking YoY growth for digital subscriptions in competitive markets.➥ Crafted inaugural Product and Retention strategies to improve digital campaign, channel effectiveness, and customer loyalty while championing a customer-centric approach across all touch-points in the customer journey.➥ A certified scrum master successfully ushering the adoption of scrum methodology to multiple teams and departments. Acting as primary project manager lead on all new, digital business initiatives. ➥ Partnering with executives, finance operations, sales, and software development to launch new subscription products; drove new business while connecting, engaging, and developing loyalty using storytelling, insights, and data.➥ Spearheading the acquisition and onboarding of new publications to capture exponential market share growth; managing the change this brings by supporting the integration of teams and operations into the existing suite of products.➥ Improving ROI and ROAS across several marketing channels, including SEM, email, paid media, native marketing, first-party identification and re-identification, social marketing, and O&O assets.

New York, Ny, Us

Multi-promoted to direct the marketing strategy and product roadmap of audience personalization and consumer acquisition journeys. Championed data-marketing growth for the nation's largest news publisher (Gannett, USA TODAY NETWORK) including its Fortune 100 clients. Created a strategic training program to guide integrated marketing across key channels, campaigns, and programs. Leveraged 1P, 2P and 3P data to maintain continuous improvement across people, process, and product. Illustrated colorful and quantitative insights regarding consumer behaviors and motivations to executive team. Managed a multi-million dollar product and revenue budget.HIGHLIGHTS:➥ Commanded the product planning, roadmap, and nationwide training toward surfacing impactful data, mastering segmentation, and leveraging emerging marketing channels (streaming/OTT, social) to implement new and laser-focused consumer marketing strategies. ➥ Served as product steward for the data management platform, touching all of USA Today’s digital assets, which included 150+ websites, 200+ iOS and Android mobile applications, and several ancillary, national media properties.➥ Optimized for data quality, organization, scalability, and versatility as the subject matter expert in audience identification tactics.➥ Maximized opportunity, availability, and new channel growth by launching the first Data Store, packaging anonymized, valuable and attractive behavior data for aggregators and B2B customers.➥ Implemented new revenue growth YoY and diversified digital revenue streams through data monetization; cultivated loyalty with both consumers and brands through experience storytelling, tailored business insights, and layered data analytics.

Us

Progressively promoted from Digital Marketing Analyst and Digital Marketing Manager to now lead the company's next wave of growth. Launched and owned data-driven digital marketing and myriad business development strategies.HIGHLIGHTS:➥ Consistently achieved YoY revenue growth by leveraging expertise in digital trends to uncover new market opportunities. ➥ Senior stakeholder in the management and optimization of a revolving, multi-million dollar digital consumer revenue strategy.➥ Established the first private marketplace ad product offering, taking advantage of digital segmentation and a digitally-budding local market.➥ Delivered record 23 consecutive weeks of digital subscriber growth; fostered increased user engagement, purchase volume, and consumer interest by executing marketing strategies and media planning for local events.➥ Cultivated new, social and native partnerships that consistently won new business and exceeded expectations.

Bachelor Of Business Administration - Bba, Marketing & Entrepreneurship

International Business