John Douglas

John Douglas Email and Phone Number

Director of Product Marketing @ OpenX
Birmingham, MI, US
John Douglas's Location
Birmingham, Michigan, United States, United States
John Douglas's Contact Details
About John Douglas

Over the past fifteen years, I’ve led and contributed to product teams that have built advertising-related technology used by global brands, agencies, and media companies to deliver long-term value and delight their customers.With a background in product marketing, product management, and strategic partnerships, I bring focus to cross-functional teams, champion executive initiatives, and incubate new ideas from customers and other stakeholders. My expertise spans planning and scoping new products and business lines; product lifecycle management; go-to-market strategy; and empowering sales, marketing teams, and customers with the education and tools needed to succeed.Most recently, I led business transformation efforts for WeTransfer Advertising—defining the product strategy, launching new products, and expanding the organization’s sales and operations models. At Amazon, I led the integration and go-to-market transition of their ad server business, having previously run the global product marketing team for Sizmek (encompassing Ad Serving, Measurement, Creative/DCO, DSP, and DMP).Currently, I’m providing marketing strategy support for privacy-related initiatives within AdTech, focusing on education and advocacy, while also advising B2B SaaS start-ups on building scalable advertising strategies and go-to-market frameworks.

John Douglas's Current Company Details
OpenX

Openx

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Director of Product Marketing
Birmingham, MI, US
John Douglas Work Experience Details
  • Openx
    Director Of Product Marketing
    Openx
    Birmingham, Mi, Us
  • Wetransfer
    Head Of Product, Wetransfer Advertising
    Wetransfer Jun 2021 - Sep 2024
    Amsterdam, North Holland, Nl
    Led the product strategy and roadmap for WeTransfer Advertising, introducing a number of company “firsts” across programmatic, mobile, and creative. Launched custom inventory optimization models, expanded the ad product portfolio to new platforms, introduced support for self-service creative, and implemented a range of internal improvements to streamline ad operations.
  • Amazon
    Senior Product Manager
    Amazon Jan 2021 - May 2021
    Seattle, Wa, Us
    Filled a longstanding gap in the product team to build out the product and integration strategy for creative and ad serving solutions within Amazon Advertising
  • Amazon
    Head Of Product Marketing At Sizmek By Amazon
    Amazon Jun 2019 - Jan 2021
    Seattle, Wa, Us
    Led a multidisciplinary team on the development and launch of Amazon Advertising's first go to market strategy for 3rd party ad serving, measurement and creative products following their acquisition of Sizmek. Included a global platform launch+migration, and integrations across other Amazon ad products and media properties.
  • Sizmek
    Vp, Product Marketing
    Sizmek 2018 - 2019
    New York, Ny, Us
    Directed a team of six global product marketers across four offices leading the go to market for Sizmek’s full ad tech stackRedefined the product marketing function, go to market process and introduced tools to improve quality, speed of delivery, and transparency
  • Sizmek
    Director, Product Strategy
    Sizmek 2014 - 2018
    New York, Ny, Us
    Led a team of three product marketers responsible for the go to market across a portfolio of measurement and data products, including attribution, cross device measurement, contextual targeting, brand safety, and fraud detection/filtrationPreviously served as individual contributor for product marketing on video, mobile and programmatic strategy
  • Dg Mediamind
    Sr Product Marketing Manager
    Dg Mediamind 2012 - 2014
    Us
    Led a team of product managers responsible for roadmap and go to market strategy for cross- platform video advertising products covering asset management, ad serving & distribution and measurement.
  • Dgfastchannel
    Product Manager
    Dgfastchannel 2009 - 2012
    Responsible for roadmap and go to market of TV advertising systems used for the delivery of 80%+ of commercials airing on broadcast and cable networks in the US
  • Move Networks
    Product Manager & Industry Development
    Move Networks Jan 2008 - Apr 2009
    Us
    Multi-faceted product role covering Deep Caching, Reporting/Analytics and Industry Development/Partnerships for new and existing business units, incl. an OTT IPTV service.Previously responsible for consumer adoption forecasting, codec & royalty cost analyses, and viewership trends on long form programming and advertising for ABC, FOX and CW networks' full episode players
  • Ringside Creative
    Visual Effects Artist
    Ringside Creative Aug 2001 - Jan 2008
    Oak Park, Mi, Us
    Advanced compositing and design with Flame/Inferno on variety of regional and national spots for Ford, General Motors, Chrysler, Volkswagen, Mazda, US Cellular and Michelin. Clients include Team Detroit (JWT/YR), BBDO, Campbell-Ewald, Leo Burnett, Crispin Porter+Bogusky and Doner.(Ringside Creative previously GTN, Inc)
  • Studio Logic, Llc
    Managing Partner
    Studio Logic, Llc 2000 - Jan 2005
    Built out company strategy, digital marketing product portfolio and led business development. Won multiple national clients include Clear Channel/SFX, Ticketmaster and MCT/Bold Management.
  • Freelance
    Various
    Freelance 1998 - 2002
    Held multiple creative and production roles across broadcast+digital channels with ESPN, ABC Sports, VH1, Ford Motor Company, Raytheon and Radish Creative.
  • Coolfire Interactive
    Conference Specialist/Traffic Coordinator
    Coolfire Interactive 2000 - 2001
    Managed updates across Ford Motor Company's B2B digital properties and coordinated related R+D activities across New York, Los Angeles and Detroit offices

John Douglas Skills

Digital Marketing Product Management Advertising Product Marketing Digital Media Digital Strategy Strategy Online Advertising Video Analytics Mobile Marketing Broadcast Television Marketing User Experience Business Development Strategic Partnerships Marketing Communications Digital Video Video Production Mobile Devices Hd Video Post Production Film New Media Crm Multimedia Web Video Digital Asset Management Integrated Marketing Customer Relationship Management Online Marketing Interactive Marketing Broadcasting Video Post Production Mobile Advertising Management Cross Functional Team Leadership Leadership Team Motivation Public Speaking Marketing Strategy

John Douglas Education Details

  • University Of Michigan
    University Of Michigan
    Finance
  • Columbia College Chicago
    Columbia College Chicago
    Broadcast Television (Summer Program)
  • Sony Institute Of Technology
    Sony Institute Of Technology

Frequently Asked Questions about John Douglas

What company does John Douglas work for?

John Douglas works for Openx

What is John Douglas's role at the current company?

John Douglas's current role is Director of Product Marketing.

What is John Douglas's email address?

John Douglas's email address is jo****@****mek.com

What is John Douglas's direct phone number?

John Douglas's direct phone number is +131357*****

What schools did John Douglas attend?

John Douglas attended University Of Michigan, Columbia College Chicago, Sony Institute Of Technology.

What are some of John Douglas's interests?

John Douglas has interest in Rock Climbing, Snowboarding, Art, Music, Movies, Mountain Biking, Fashion+architecture+interiors.

What skills is John Douglas known for?

John Douglas has skills like Digital Marketing, Product Management, Advertising, Product Marketing, Digital Media, Digital Strategy, Strategy, Online Advertising, Video, Analytics, Mobile Marketing, Broadcast.

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