Nihil Kumar

Nihil Kumar Email and Phone Number

Chief Brand Officer, Brand Blinks | Global Brand Consultant | Luxury Design & Brand Experience Coach | Turning Business Thinkers to Brand Founders | Building Ideas <> Scaling Brands end-to-end | 3x Author @ Brand Blinks
Nihil Kumar's Location
Pune, Maharashtra, India, India
About Nihil Kumar

Meet Nihil | Curiosity. Creativity. Connectivity.12+ global brands elevated | 10+ brands built end-to-end | 100+ successful brand projects | Extended Brand Impact by 52% | Upscaled 73% Brand Experience via Design, Neuromarketing, and ImpactHi, I’m Nihil! I bring in everything brand-centric from direction to development, blending consumer psychology and neuromarketing, creating impactful experiences. Over the years, I’ve partnered with global startups, founders, thinkers, and visionaries to advance brands from the ground up, opening their true potential and moving influential impact.Core Areas of Expertise?- Brand Consulting: Provide advanced insights to broadcast your brand’s impact and influence.- Brand Development: Bring brands to life—from the first spark of an idea to market domination.- Brand Strategy: Framing bold, custom, and data-backed strategies.- Brand Positioning: Make your brand shine and stand out in even the most crowded markets.- Brand Design: Creating visually stunning, audience-captivating designs that make brands unforgettable.- Brand Marketing (End-to-End): Direct full-spectrum campaigns that stop people in their tracks.- Consumer Psychology: Understanding what makes people tick helps me create purposeful brands.- Neuromarketing: Use brainpower to build deeper emotional ties with audiences.- Brand Messaging: Get sharp, memorable messaging that connects and engages.- Brand Guidelines: Ensure your brand’s tone, visuals, and messaging are strong and consistent.- Creative Direction: Leading visionary, trendsetting campaigns is where I thrive.- Brand Experience: Design unforgettable brand moments people can’t stop discussing.My Industry Bandwidth?- Luxury- Fashion & Lifestyle- Design- Cosmetics & Skincare- Personal Branding- New-age Startups- Business Consulting- Information Technology (IT) & Artificial Intelligence (AI)- SaaSWhom I Elevate?If you’re a startup founder, thought leader, business visionary, or creative entrepreneur, I’m here to help you build a strong, recognizable brand. My mission is to deliver strategic insights and creative solutions that turn your vision into a reality. Whether it’s through impactful branding strategies, eye-catching designs, or leveraging the power of psychology and neuromarketing, I’ll help you create something extraordinary.How I Stand-Out?I blend consumer psychology, neuromarketing, and impactful creative design. I’ve performed with industry leaders like Google, Nike, and The Times of India, and I bring a global strategy to every project I endure.

Nihil Kumar's Current Company Details
Brand Blinks

Brand Blinks

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Chief Brand Officer, Brand Blinks | Global Brand Consultant | Luxury Design & Brand Experience Coach | Turning Business Thinkers to Brand Founders | Building Ideas <> Scaling Brands end-to-end | 3x Author
Nihil Kumar Work Experience Details
  • Brand Blinks
    Chief Brand Officer
    Brand Blinks Nov 2024 - Present
    Houston, Texas, United States
    - Define and maintain a powerful and distinct brand identity that reflects Brand Blinks’ vision and values.- Oversee the development of brand strategies to ensure consistency and alignment across all touchpoints.- Monitor market trends and cultural shifts to keep the brand relevant and ahead of competitors.- Enable emotional connections with audiences by developing impactful brand storytelling.- Collaborate with marketing, design, and product teams to ensure cohesive brand representation.- Lead initiatives to enhance the customer journey and create memorable brand experiences.- Build a robust reputation for the brand by driving innovative campaigns and initiatives.- Measure brand equity and performance, using insights to guide strategic decisions.- Cultivate partnerships and collaborations that elevate the brand’s visibility and impact.- Align the brand’s growth trajectory with the company’s overarching business objectives.
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  • Brand Blinks
    Head Of Brand
    Brand Blinks Jun 2022 - Jan 2025
    Houston, Texas, United States
    Brand Development Expertise:- Developing comprehensive brand strategies to establish and enhance brand identity.- Conducting market research and competitive analysis to identify market trends and opportunities.- Creating brand positioning and messaging that resonates with target audiences.Implementing brand development initiatives to drive brand growth and market share.Brand Management:- Managing brand communication across various channels, including digital platforms, social media, and traditional media.- Ensuring brand consistency and adherence to brand guidelines in all marketing materials and campaigns.- Monitoring brand performance metrics and conducting regular audits to evaluate brand health.- Collaborating with internal teams and external partners to align brand initiatives with business objectives.Creative Design:- Conceptualizing and designing visual elements such as logos, packaging, advertisements, and promotional materials.- Translating brand concepts into creative designs that convey brand messaging and values effectively.- Incorporating innovative design strategies to differentiate the brand and capture audience attention.- Overseeing the production process to ensure quality and consistency in design deliverables.Marketing Strategy:- Developing and implementing marketing strategies that align with brand objectives and target audience preferences.- Creating integrated marketing campaigns across multiple channels to reach and engage target customers.- Analyzing campaign performance and optimizing strategies based on data-driven insights.- Collaborating with marketing teams to execute tactical initiatives and achieve marketing goals.
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  • Unstop
    Brand Development, Strategy, And Design - Mentor
    Unstop Oct 2024 - Present
    India
    As a Brand Development, Strategy, and Design - Mentor at UnStop, my deliverables are:- Conducting online coaching sessions for clients on branding and design strategies.- Providing personalized guidance and feedback on brand development.- Assisting clients in creating brand identity elements such as logos, color schemes, and typography.- Offering insights on visual storytelling and brand messaging.- Developing brand style guides and templates for clients to use.- Teaching clients about design principles and best practices.- Collaborating with clients to align branding efforts with business goals.- Keeping abreast of industry trends and innovations in branding and design.- Mentoring clients on how to effectively communicate their brand's values and mission.- Evaluating and optimizing clients' existing branding and design materials.
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  • Hito
    Brand Strategy And Design Coach
    Hito Sep 2024 - Present
    Bengaluru, Karnataka, India
    As a Brand Strategy and Design Consultant at HITO, my deliverables are:- Conducting online coaching sessions for clients on branding and design strategies.- Providing personalized guidance and feedback on brand development.- Assisting clients in creating brand identity elements such as logos, color schemes, and typography.- Offering insights on visual storytelling and brand messaging.- Developing brand style guides and templates for clients to use.- Teaching clients about design principles and best practices.- Collaborating with clients to align branding efforts with business goals.- Keeping abreast of industry trends and innovations in branding and design.- Mentoring clients on how to effectively communicate their brand's values and mission.- Evaluating and optimizing clients' existing branding and design materials.
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  • Unikon.Ai
    Brand Strategy And Design Consultant
    Unikon.Ai Jun 2024 - Present
    Bengaluru, Karnataka, India
    As a Brand Strategy and Design Consultant at Unikon.ai, my deliverables are:- Conducting online coaching sessions for clients on branding and design strategies.- Providing personalized guidance and feedback on brand development.- Assisting clients in creating brand identity elements such as logos, color schemes, and typography.- Offering insights on visual storytelling and brand messaging.- Developing brand style guides and templates for clients to use.- Teaching clients about design principles and best practices.- Collaborating with clients to align branding efforts with business goals.- Keeping abreast of industry trends and innovations in branding and design.- Mentoring clients on how to effectively communicate their brand's values and mission.- Evaluating and optimizing clients' existing branding and design materials.
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  • Topmate.Io
    Brand Development And Strategy - Consultant
    Topmate.Io Mar 2024 - Present
    Bengaluru, Karnataka, India
    As a Branding and Design Coach at TopMate, my deliverables are:- Conducting online coaching sessions for clients on branding and design strategies.- Providing personalized guidance and feedback on brand development.- Assisting clients in creating brand identity elements such as logos, color schemes, and typography.- Offering insights on visual storytelling and brand messaging.- Developing brand style guides and templates for clients to use.- Teaching clients about design principles and best practices.- Collaborating with clients to align branding efforts with business goals.- Keeping abreast of industry trends and innovations in branding and design.- Mentoring clients on how to effectively communicate their brand's values and mission.- Evaluating and optimizing clients' existing branding and design materials.
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  • Testing Mavens
    Brand Marketing Consultant
    Testing Mavens Jun 2024 - Jul 2024
    United States
    - Brand Strategy Development: Create and implement comprehensive brand strategies to enhance brand visibility and market positioning.- Market Research: Conduct thorough market research to identify trends, opportunities, and consumer insights.- Brand Identity Design: Develop and refine brand identity elements, including logos, taglines, and visual aesthetics.- Campaign Management: Plan and execute branding campaigns across various channels to promote brand awareness and engagement.- Stakeholder Collaboration: Work closely with internal teams and external partners to ensure brand consistency and alignment with business objectives.- Performance Analysis: Monitor and analyze the effectiveness of branding initiatives, using data to inform future strategies.- Client Consultation: Provide expert advice and guidance to clients on brand development and management best practices.- Content Creation: Oversee the creation of high-quality content that aligns with the brand’s voice and values.- Competitive Analysis: Conduct competitive analysis to benchmark the brand against industry leaders and identify areas for improvement.- Training and Development: Train and mentor team members on brand management principles and practices.
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  • Testing Mavens
    Client Partner
    Testing Mavens Nov 2023 - Jun 2024
    United States
    Client Relationship Management - Foster and maintain strong relationships with clients, understanding their testing needs and challenges. - Serve as the primary point of contact, ensuring open communication and addressing client inquiries promptly.Project Oversight - Collaborate with internal teams to oversee the planning and execution of testing projects. - Ensure project milestones are met and that testing services align with client expectations and requirements.Needs Assessment - Conduct thorough assessments of client requirements, understanding their business goals and quality assurance needs. - Work closely with clients to identify opportunities for additional testing services or improvements to existing processes.Strategic Planning - Develop and implement strategic plans to meet and exceed client expectations. - Align Testing Mavens' services with client business objectives, contributing to the overall success of their projects.Quality Assurance - Collaborate with the testing teams to ensure the delivery of high-quality testing services. - Monitor and assess project outcomes, making recommendations for improvements and optimizing testing processes.Market Insight - Stay informed about industry trends, emerging technologies, and advancements in the field of software testing. - Share relevant insights with clients to position Testing Mavens as a trusted partner in the ever-evolving testing landscape.Team Collaboration - Collaborate with internal teams, including sales, marketing, and testing professionals, to align efforts and achieve client satisfaction. - Provide guidance and support to ensure a cohesive and client-focused approach across the organization.Client Advocacy - Act as an advocate for clients within Testing Mavens, ensuring their needs and feedback are heard and incorporated into the company's strategy and service offerings.
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  • Cyrino Corporation
    Head Of Brand Development
    Cyrino Corporation May 2024 - Jul 2024
    United States
    Brand Strategy Development: - Develop and implement comprehensive brand strategies to enhance market presence and brand recognition. - Conduct market research to identify trends, competitor strategies, and consumer preferences.Brand Identity Management: - Ensure consistency in brand identity across all marketing and communication materials. - Oversee the creation and maintenance of brand guidelines and style guides.Campaign Planning and Execution: - Plan, execute, and manage marketing campaigns to promote brand awareness and engagement. - Collaborate with cross-functional teams to ensure alignment and successful campaign implementation.Market Analysis and Reporting: - Analyze market data to evaluate brand performance and identify areas for improvement. - Prepare and present regular reports on brand metrics, campaign effectiveness, and ROI.Content Creation and Management: - Oversee the creation of high-quality, engaging content for various channels, including social media, websites, and print media. - Ensure all content aligns with the brand's voice, tone, and messaging.Budget Management: - Develop and manage the brand budget, ensuring efficient allocation of resources for maximum impact. - Monitor expenditures and adjust budgets as needed to meet financial goals.Customer Engagement and Experience: - Design and implement initiatives to enhance customer engagement and brand loyalty. - Gather and analyze customer feedback to improve brand experiences and address concerns.Innovation and Creativity: - Foster a culture of innovation and creativity within the team to generate fresh and compelling brand ideas. - Stay updated with industry trends and emerging technologies to incorporate into brand strategies.Training and Development: - Provide training and support to team members on brand guidelines and best practices. - Mentor and develop junior staff to build a strong brand management team.
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  • Esolutionsfirst
    Brand Manager
    Esolutionsfirst Nov 2023 - Jun 2024
    Virginia, United States
    Brand Manager:- Develop comprehensive brand strategies aligned with business objectives.- Conduct market research and competitor analysis to identify opportunities.- Create brand positioning, messaging, and guidelines for consistent communication.- Collaborate with cross-functional teams to integrate brand strategies across all touchpoints.- Monitor and analyze brand performance metrics to refine strategies.Content Designer:- Conceptualize and create compelling and visually appealing content for various platforms.- Ensure content aligns with brand guidelines and effectively communicates key messages.- Collaborate with marketing and design teams to develop cohesive content campaigns.- Stay updated on content trends and incorporate innovative storytelling techniques.- Conduct content audits and optimizations for enhanced engagement.Video Producer:- Manage end-to-end video production processes from conceptualization to final delivery.- Coordinate pre-production tasks, including scriptwriting, storyboarding, and casting.- Oversee on-site or remote video shoots, ensuring high-quality production standards.- Edit and post-produce video content, incorporating graphics and visual effects.- Collaborate with marketing teams to ensure videos align with brand and campaign goals.
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  • Eduxant By Vipin Classes
    Senior Brand Marketing Manager
    Eduxant By Vipin Classes Aug 2023 - Oct 2023
    Lucknow, Uttar Pradesh, India
    - Brand Strategy: Develop and execute a comprehensive brand strategy to enhance Eduxant's presence in the education sector.- Marketing Campaigns: Plan and oversee marketing campaigns to promote Eduxant's tutoring services, ensuring they align with the brand's values and goals.- Content Development: Oversee the creation of marketing content, including blog posts, videos, social media posts, and website updates, to engage the target audience.- Market Research: Conduct market research to understand competitors, industry trends, and student needs, using insights to inform marketing strategies.- Team Management: Lead and manage a marketing team, ensuring tasks are delegated effectively and goals are met.- Budget Management: Manage the marketing budget, allocating resources to different campaigns and tracking ROI.- Brand Identity: Maintain and strengthen the brand's identity and consistency across all marketing materials and channels.- Social Media Management: Develop and implement a social media strategy to increase brand visibility and engagement on platforms like Facebook, Instagram, and LinkedIn.- Partnerships: Collaborate with educational institutions, influencers, and relevant organizations to establish strategic partnerships and expand Eduxant's reach.- Performance Analytics: Monitor and analyze the performance of marketing campaigns using metrics and KPIs, adjusting strategies as needed for optimal results.- Event Marketing: Plan and execute educational events, workshops, and seminars to showcase Eduxant's expertise and attract students and parents.- PR and Media Relations: Manage public relations efforts, including press releases and media outreach, to gain media coverage and enhance brand reputation.- Compliance: Ensure that all marketing efforts comply with relevant regulations and standards in the education industry.
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  • Formula Fitness™ India
    Head Of Brand Marketing
    Formula Fitness™ India Feb 2023 - Sep 2023
    Hyderabad, Telangana, India
    - Develop and implement brand marketing strategies and initiatives to enhance the visibility and reputation of Formula Fitness™ India.- Create and execute integrated marketing campaigns across various channels, including digital platforms, print media, television, and outdoor advertising.- Collaborate with cross-functional teams, including creative, sales, and operations, to ensure brand consistency and alignment with business objectives.- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for brand differentiation.- Develop brand messaging and positioning that resonates with the target audience and effectively communicates the unique value proposition of Formula Fitness™ India.- Manage and oversee the production of marketing collateral, including brochures, flyers, posters, and promotional materials.- Plan and execute events and sponsorships to maximize brand exposure and engage with the target market.- Monitor and analyze the performance of marketing campaigns, utilizing data and metrics to measure effectiveness and optimize future initiatives.- Build and maintain strong relationships with media partners, agencies, vendors, and other external stakeholders to leverage partnerships and enhance brand reach.- Monitor and protect the brand's reputation, addressing any issues or negative feedback promptly and effectively.- Lead, inspire, and mentor the brand marketing team, fostering a collaborative and high-performing work environment.- Collaborate with internal teams to develop and execute influencer marketing and brand ambassador programs.- Drive brand awareness and engagement through social media platforms, developing and implementing social media strategies and content plans.- Measure and report on key performance indicators (KPIs) to assess the impact and effectiveness of brand marketing activities.
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  • Formula Fitness™ India
    Marketing Development Manager
    Formula Fitness™ India Dec 2021 - Jan 2023
    Hyderabad, Telangana, India
    - Developing and implementing a comprehensive global brand strategy that aligns with the company's overall goals and objectives.- Defining and managing the positioning of the brand in different international markets to ensure consistency and differentiation.- Conducting market research and analyzing consumer insights to identify market trends, customer needs, and competitive landscape in different regions.- Managing the brand identity, including brand guidelines, visual elements, and brand messaging, to maintain a consistent brand image across all international markets.- Collaborating with cross-functional teams to develop and launch new products or line extensions, ensuring they align with the brand strategy and meet customer expectations.- Planning and executing global marketing campaigns to raise brand awareness, drive customer engagement, and support sales objectives across different international markets.- Overseeing the development and implementation of integrated marketing communication plans, including advertising, public relations, digital marketing, and social media strategies.- Monitoring and analyzing brand performance metrics, market share, and sales data to evaluate the effectiveness of marketing strategies and identify areas for improvement.- Developing and managing the brand marketing budget, ensuring efficient allocation of resources and delivering results within budgetary constraints.- Leading and mentoring a team of brand managers, marketing professionals, and external agencies to ensure effective collaboration and achievement of brand objectives.- Building strong relationships and collaborating with internal stakeholders, such as product managers, sales teams, and regional managers, as well as external partners and agencies.- Monitoring and analyzing competitor activities, market trends, and industry developments to identify opportunities and challenges for the brand.
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  • Formula Fitness™ India
    Business Strategist
    Formula Fitness™ India Oct 2020 - Dec 2021
    Hyderabad, Telangana, India
    - Stay up-to-date on the latest trends and innovations in the fitness industry.- Identify and pursue new opportunities for expansion, including partnerships, franchising, and international markets.- Recruit, train, and manage a high-performing team that embodies the company's culture and values.- Ensure the company's financial health and sustainability through effective budgeting, forecasting, and risk management.
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  • Urbanpro.Com
    English Language Trainer
    Urbanpro.Com Oct 2018 - Aug 2022
    Lucknow, Uttar Pradesh, India
    - Provide individual and group mentoring sessions to students studying English linguistics- Assist students in developing their critical thinking, analytical, and problem-solving skills- Create and deliver lesson plans and instructional materials that align with the curriculum- Provide regular feedback to students on their progress and areas for improvement- Foster a positive and supportive learning environment for students- Collaborate with other mentors and instructors to develop and deliver a cohesive curriculum- Keep up-to-date with the latest research and trends in English linguistics to provide the most up-to-date guidance and resources to students- Participate in staff meetings, training, and professional development opportunities.
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  • Cedcoss Technologies Private Limited
    Creative Manager
    Cedcoss Technologies Private Limited Dec 2018 - May 2020
    Lucknow, Uttar Pradesh
    - Develop and write engaging content for a variety of mediums, including blog posts, website copy, social media posts, product descriptions, email marketing, and more.- Collaborate with designers, developers, and marketing professionals to ensure that all content is visually appealing, accurate, and aligned with brand guidelines.- Research industry-related topics and stay up-to-date on the latest trends and news.- Edit and proofread content to ensure high-quality and error-free material.- Meet project deadlines and communicate progress to team members and managers.- Contribute to brainstorming sessions and offer creative input for content ideas and campaigns.
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  • Nike
    Creative Strategist
    Nike Oct 2018 - Dec 2018
    Bengaluru, Karnataka, India
    - Collaborate with cross-functional teams to develop and execute creative concepts and designs that align with Nike's brand values and strategic objectives.- Design and develop brand identities, logos, typography, and visual systems that maintain brand consistency across all channels.- Create visual designs for print, digital, social media, and experiential activations that elevate the Nike brand and connect with consumers.- Stay up-to-date with industry trends and emerging technologies to identify new opportunities for brand expression. - Present and articulate design concepts and strategies to internal and external stakeholders. - Work closely with copywriters, photographers, and other creative professionals to develop integrated campaigns.- Manage multiple projects simultaneously and meet deadlines in a fast-paced, dynamic environment.- Mentor junior designers and provide guidance and feedback as needed.
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  • The Times Of India
    Editor
    The Times Of India Jul 2018 - Sep 2018
    Gurgaon, India
    - Develop and execute the editorial content and vision for the weekly magazine.- Manage a team of writers, editors, and freelancers to produce high-quality content that engages readers and meets editorial standards.- Oversee the magazine's production process, including story assignments, writing, editing, layout, and photo selection.- Work closely with the art director and designers to ensure that the magazine's visual design is aligned with the editorial vision.- Collaborate with the sales and marketing teams to develop strategies to attract and retain readers and advertisers.- Develop and maintain relationships with industry experts and thought leaders to ensure that the magazine's content is timely and relevant.- Stay up-to-date with industry trends, emerging technologies, and changes in reader preferences to ensure that the magazine remains relevant and competitive.
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  • Google
    Digital Operations
    Google Apr 2018 - Jul 2018
    Gurgaon, India
    - Collaborate with the creative team to develop and execute marketing campaigns across various channels, including social media, email marketing, and digital advertising.- Support the development of marketing collateral, including print and digital materials, web pages, and presentations.- Help manage the creative development process, including project timelines, budget tracking, and asset management.- Conduct research and analysis to support campaign development and execution.- Stay up-to-date with emerging trends and technologies in marketing and design and make recommendations for incorporating new approaches into our campaigns.- Work with external vendors, including designers and photographers, to ensure that all creative assets are delivered on time and to the highest quality standards.- Participate in brainstorming sessions and other creative activities to develop new ideas and approaches for our campaigns.
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  • Lucknow Management Association
    Marketing Executive
    Lucknow Management Association Jan 2016 - Mar 2018
    Lucknow, Uttar Pradesh, India
    - Develop and execute marketing strategies to promote LMA’s initiatives and membership programs.- Oversee the promotion of events like seminars, conferences, and workshops across various channels.- Create and manage content for newsletters, brochures, and social media to enhance brand visibility.- Manage social media presence, driving engagement and growth on all platforms.- Lead membership acquisition campaigns targeting professionals and businesses.- Create and execute email marketing campaigns to inform members of upcoming events.- Identify and secure partnerships and sponsorships to support LMA’s activities.- Conduct market research to refine marketing strategies based on audience insights.- Ensure consistent branding and messaging across all marketing materials.- Monitor campaign performance, providing analytics and adjusting strategies for improvement.
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Nihil Kumar Education Details

Frequently Asked Questions about Nihil Kumar

What company does Nihil Kumar work for?

Nihil Kumar works for Brand Blinks

What is Nihil Kumar's role at the current company?

Nihil Kumar's current role is Chief Brand Officer, Brand Blinks | Global Brand Consultant | Luxury Design & Brand Experience Coach | Turning Business Thinkers to Brand Founders | Building Ideas <> Scaling Brands end-to-end | 3x Author.

What schools did Nihil Kumar attend?

Nihil Kumar attended Amity University Online, Symbiosis Centre For Distance Learning, The English And Foreign Languages University, National Post Graduate College, La Martinere College.

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