Paul Oh Email & Phone Number

New York, Ny, Us

New York, New York, United States

Work closely with the broader creative team (creative director, graphic designers and copywriters) on a daily basis; frequently partner within the larger marketing organization on campaigns and high visibility brand projects. Collaborate with cross-functional teams within Casper to deliver creative solutions with measurable outcomes.● Supervise and support photo/video product shoots used on wholesale/mass/retail/digital channel touchpoints.● Photo compositing (comping) for 3D product renders as well as real lifestyle imagery used on website. ● Lead on digital asset creation which includes animation (GIF/MP4) for display, social ads, paid marketing and other digital communication channels. ● Work with cross-functional partners and printers to perfectly execute both large and small scale print projects (e.g. Out-of-home placements/subway/billboards/bus shelters)● Rapidly iterate and refine design concepts and execution, from initial briefing through final delivery, responding to the needs of Casper in real time. ● Brainstorm and develop visual assets to A/B test in order to reduce onsite bounce rate and increase conversions.● Review performance data (e.g. metric tests, usability studies) and take learnings to dictate future creative designs.

New York, New York, United States

New York, New York, United States

Manage the marketing design and social media teams for national and international marketing campaigns. Provide art direction for all creative content, packaging, and franchisee marketing assets. Oversee marketing budgets in conjunction with the operations and marketing leads. Support maintenance of the Kung Fu Tea Amazon Seller profile and preparing multiple SKUs. Lead brand partnership deals and provide guidance to junior designers and social media team members on strategy and content deliverables.

New York, New York, United States

● Manage a lean team that provides the digital and physical marketing assets utilized by 350+ Kung Fu Tea locations & 10+ TKK Fried Chicken locations (e.g., TV slides, in-store posters, iPad Point-Of-Sale imagery, menus)● Responsible for the delivery of promotional announcements for over 1,500,000+ users of the KFT mobile app.● Contributed to the 900% growth in new app users over 36 months by designing, executing and analyzing all app campaigns based on sales, marketing, and product goals.● Produced 50+ unique app campaigns with curated segmented with an average ROI of 3000%+.● Supervise brand consistency in art direction, food styling, prop creation, and photography for new product releases.

● Increased online merchandise sales by 101% through graphic and packaging development for KFT’s top selling merchandise● Supported implementation of improved social media strategy which increased Kung Fu Tea’s Instagram following +1300% from 2017-2021 and garners above average engagement rates (3%-15%+).● Managed website e-commerce, blog posts, banners, product information, product visuals, and optimization.● Implemented visual asset updates to reduce bounce rate by 40% on popular pages.● Collaborated with the marketing lead, copywriter, PR specialist, social media coordinator, and the product development team when creating new marketing assets.

Greater New York City Area

New York City Metropolitan Area

● Managed a small business development team that performed market research and generated graphics for federal government contracts aligned to the Statement of Work (SOW).● Delivered the companies rebranding of their website and social media presence of the company’s new business services and capabilities. Managed the corporate website through aesthetic branding and business updates● Led a team to design and produce standard corporate designing and marketing materials/collateral● Designed internal and external corporate documentation compliant with federal and brand guidelines● Managed the lifecycle development of proposal aspects while working closely with leadership and stakeholders.● Provided all quality assessment document creation, editing, auditing, and review.

Dishwasher to Cook to Shift Manager

Brooklyn, New York

● Worked with a small team to deliver market research in order for clients (e.g., Whirlpool and venture capitalists) to make data drive marketing decisions and analysis to increase revenue and sales.● Delivered a desk organization and cord management product series through an entire product lifecycle from initial concept to presentation level renderings to the client.● Communicated with senior management and associate designers to drive brand consistency across all levels.● Executed technical tasks such as creating style boards, concept sketching, quick model making, and rendering.

Blacksburg, Virginia