Sammie Squire Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

Leadership of marketing, comms, and sales functions to drive theatre’s ambitious vision by building audiences and brand profile, generating revenue, growing digital impact, and delivering a first-class customer experience.

London, England, United Kingdom

At AKC: Delivery of PR and marketing strategies and brand storytelling for company and its productions, and responsible for rolling out digital policy and communications.Various clients as a consultant: Delivered live streaming at music venue; created marketing frameworks and CRM ticketing system; marketing, audience development and PR strategies; artist relationship management; branding, social and content creation; mentoring.

London, England, United Kingdom

Overseeing marketing strategies to drive audience reach, revenue and reputation across Sadler’s Wells’ three theatres and events.• Implemented cross-platform marketing strategies.• Delivered ambitious digital media campaigns, and achieved substantial growth of digital profile and impact. • Launched new pricing and revenue management strategies and reached high sales and audiences targets.• Led a department of eight, demonstrating effective planning and prioritising to ensure… Show more Overseeing marketing strategies to drive audience reach, revenue and reputation across Sadler’s Wells’ three theatres and events.• Implemented cross-platform marketing strategies.• Delivered ambitious digital media campaigns, and achieved substantial growth of digital profile and impact. • Launched new pricing and revenue management strategies and reached high sales and audiences targets.• Led a department of eight, demonstrating effective planning and prioritising to ensure balanced team workload and positive work culture.• Created a bespoke audience segmentation model with The Audience Agency, and led the strategic growth of audiences through development of eCRM. • Developed strong relationships with key stakeholders: artists, choreographers and promoters, internal departments, media and design agencies• Involved in rolling out major rebrand with Red & White agency, and oversaw development of all new creative concepts, digital content and assets for in-house shows. Show less

London, England Metropolitan Area

Managed brand extension activity for Home Entertainment and Box Office sectors at The Times.• New Business Development: Negotiated new commercial partnerships and launched Times Tickets.• Revenue Generation: Accountable for delivering revenue of £900k pa, and exceeded target for my categories’ revenue budget.• Stakeholder Management: Oversaw partner strategy in line with revenue objectives and brand direction.

Delivered marketing, promotional and brand strategies to increase circulation and brand awareness.• Created volume-driving consumer and third-party promotions.• Managed research projects to create consumer insights, NPD opportunities, and advertising campaign with Mother ad agency.• Led a commercial promotions strategy generating £100k incremental revenue pa and introduced third-party funded ATL activity.• Planned exclusive events and awards, and established key brand… Show more Delivered marketing, promotional and brand strategies to increase circulation and brand awareness.• Created volume-driving consumer and third-party promotions.• Managed research projects to create consumer insights, NPD opportunities, and advertising campaign with Mother ad agency.• Led a commercial promotions strategy generating £100k incremental revenue pa and introduced third-party funded ATL activity.• Planned exclusive events and awards, and established key brand partnerships, arts sponsorships and a co-branded celebrity film series with Curzon Cinemas. Show less

Hammersmith, London

Created and managed the artwork process and marketing campaigns for new Lyric productions.

Southbank, London

Worked across three brands: National Film Theatre, Museum of Moving Image, London Film Festival

West End, London

Bringing cutting-edge acts and controversial shows to bigger audiences.