All things growth on freshworks.com

- Devised the FY 2022 pipeline and lead targets for Freshworks' mid-market business using mathematical models and statistics- Designed and developed a Marketing Effectiveness model to measure the return on marketing investments of 7 different marketing teams across 6 different regions and3 different business units by combining investment data from Allocadia with lead &deal data from Freshworks CRM- Worked closely with senior management, BU leaders, and program managers toassist in management meetings, campaign planning, and ad hoc requests

- Designed and developed an algorithm to create AI-based planners for pharma companies to plan their pharma conference coverage using Python and reduced planner generation from 12 hours to 20 mins.- Designed a social media listening tool using Elastic Search and Twitter API to capture relevant real-time tweets by KOLs during pharma conferences similar to how Google News shows relevant tweets under each story - Primarily responsible for designing, planning, and testing new features of the product by working closely with the product manager and development teams- Currently leading a multi-functional team of 3 which is primarily responsible for delivering high-quality deliverables to clients

- Led operational workflows across on and offshore teams and provided insights to maximize promotional activities for Fortune 500 pharmaceutical companies - Served as a cross-functional automation lead between various internal teams to efficiently reduce manual overhead- Assisted in on-boarding and recruiting employees for the organization

- Designed and coded surveys using the Lime Survey platform to create research solutions to track promotional and market events- Conducted primary quantitative and qualitative analysis using statistical tools based on MD opinions and patient-level data- Helped develop Excel, PPT macros and tools using Python and VBA and reduced the report generation process from 2 days to 2 hours