William Li Email & Phone Number

Shanghai City, China

Shanghai City, China

Shanghai, China

TBM is a leading firm for operation consulting

overall marketing in China, report to China CEO－Study the China business software market, positioning Sage as a mid-market software guru with local industry solution;－Plan integrated demand generation campaigns, generate half of the leads and help business grow more than 17% YoY;－Build Thought Leadership for the corporate and solution brand to target customer via rebuilding the corporate and solution site, SEO/SEM and PR campaign with customer, partner, and media;

Plan on-site / online events, roadshow and seminars on different topics to promote web conferencing, WebEx brand and generate leads, provide 1/3 leads for sales team;Online campaign planning & execution ( Awareness / Demand Generation ) and result tracking, KPI and ROI Analysis. manage vendor and database;Coordinate with Cisco China marketing team to joint-marketing including World Expo, UC Partner Campaign and other campaigns;As a speaker to deliver speech & demo for our solutions on PR and DG events such as TP Lunch, Cisco Networkers 2009, Cisco Virtual Exchange and varies webinars;

Starting as sales, then field marketing, and finally responsible for overall marketing for this 30M business unit. Instrumental in making this business break even and profitable in history. Work closely with BU MD to clarify brand image, develop BU marketing strategies and execute program and campaign to support BU business. Orchestrated strategic marketing relationships with Business Partners such as IBM, HP and Microsoft. Key accomplishments included:Building Guru eHR from unknown to one of the leading eHR brand in China.Driving linkage between business and marketing and help this business get surpluses.Providing 1/3 opportunities and causing 1/5 revenue owning to marketing force.Setting up the 1st eHR website, the 1st eHR Joy-lab, and the 1st eHR Best Practice Center in China.

学士, 工商管理

学士, 政治学