Yifan Wang Email & Phone Number

San Mateo, California, Us

As the Global Head of Operations at Firework, I lead the development and execution of operational strategies that support the growth and excellence of our video commerce platform. With a proven track record of building and scaling high-performing teams, I have successfully established and optimized operational structures, guidelines, and best practices that have contributed to the company's exponential growth. The operations team are across the world and provide live commerce strategy, consultation, activation, execution, and insight for customers in all categories.- Built the content function from 0 to 2 million videos and established operational structures in the global scale, guidelines, and best practices that contributed to the company's exponential growth- Led the successful launch of our live shopping experience and drove the execution of global customers' livestream events- Developed and established product operations functions and business intelligence units to support continuous business growth and optimize operational efficiency

San Mateo, California, Us

Oversee and lead the global operations department, plan and strategize key functions in creative and operations. - Launched new business intelligence function to support data-driven decision initiatives, set up entire new digital strategy team and process to drive sales success.- Activate global production network, drive and deliver execution details for short video and livestream experience for our customers and collaborate with functions across all company. Build and drive the livestream product and operations from 0 to 1. - Coach and lead global team members

San Mateo, California, Us

Managed a team of media professionals and developed growth strategies that contributed to the company's revenue growth- Collaborated with clients to develop creative strategies that aligned with their business objectives- Oversaw the execution of creative development and provided regular performance reports to clients- Acquired over 10,000 pieces of premium content to support business growth, set up and operated new content production workflow in high profit margin- Launched the new creator program for business

San Mateo, California, Us

- Build the entire global, multi-languages content review process, guideline and reporting system, leverage machine learning and manual process to ensure the efficiency and quality delivery.- Plan, strategize and create over 500 campaigns to drive content acquisition and content quality. - Work closely with product team to drive growth and new product development initiatives.- Develop, build and grow the team from 1 member to 6, launch and manage oversea BPO function as extended resources. - Grow users from 0 to 1 million.

Hk

Early member in the newly FinTech Division, focusing on data strategy, digital experience, enterprise partnership, and social exposure.

Poole, Dorset, Gb

A young and energetic personal care brand, grow from UK to all over the world. Digital first principle. Acted as Greater China social media and brand representative, drive innovative and pioneering social and digital experience - launched the global digital branding strategy, enabled the mobile payment (wechat pay) at the retail level.Been the pioneering brand to work with Alibaba and produce the live-streaming sales program with Alibaba - Tmall Live & Taobao Live. Been the company branding and social media trainer to all retail shops in the region. Day-to-day management for all social media platforms such as Facebook, Instagram, Weibo, Wechat, carving creative formats, copywriting and customized content creation for each platform. Manage agency and partners for collaboration and result delivery. PR projects including the first Asian flagship store opening, China PR visit, charity campaigns, yearly Christmas promotion.

An emotion based search and recommendation engine, provide interesting activities, deals and surprise for your daily use, all in one app. co-founder of the company, lead the entire product and marketing function. Complete the user interface, prototype design, user interview and testing, seed users acquisition, GTM strategy and funding strategy.

Hong Kong, -Select-, Hk

The Fastest growing digital agency in Hong Kong, went IPO in 8 years. Developed and delivered creative and strategic digital solutions to clients from different industries, such as FMCG, retail, finance, properties, fashion, media, government, NGO and others. Worked on over 200 projects and campaigns, crossing SEM, SEO, social media, branding, CRM, WOM, media planning, website, and mobile app development. Leading and coaching a team of 4.

London , Gb

Published book: Collection of the Most Beautiful ChinaEditor and writer for travel magazine, newspapers

Master Of Social Science, Advertising

Bachelor Of Arts - Ba, Tv Journalism