Yossi Friedman Email & Phone Number

New York, Ny, Us

New York, Us

→ Leading the team in total revenue driven for three consecutive quarters.

New York, Us

→ Orchestrating complex client launches, ensuring seamless technical implementation, and guiding clients to first success, resulting in multi-million dollar budget increases.→ Cultivating robust relationships with key client stakeholders, contributing to a team-leading +514% increase in revenue YoY.→ Collaborating closely with diverse cross-functional teams ("AI Creative Generation" Enterprise Lead & "B2B" Team Lead) to enhance Rokt's core product suite, aligning with organizational objectives.

New York, Us

→ Supported, optimized, and experimented across top accounts, contributing to the highest revenue-generating team.

New York, New York, Us

→ Implemented and optimized $2M+ of paid social and programmatic campaigns using Google Analytics, Meta, TikTok, Twitter, Snapchat, Criteo, and TheTradeDesk platforms, contributing to $7.5M+ in revenue.→ Copywrote 250+ captivating headlines, launched 750+ ads, and paced dozens of campaigns for Marvel, Crackle, The CW, Crunchyroll, Belkin, Topps, and more, leading to the discovery of priceless insights and improved client relations.→ Designed automated budget tracking sheets, organizing and streamlining manual workload, saving the team 12+ hours per month, earning multiple company-wide shoutouts.→ Pioneered culture initiatives, including a Hanukkah-themed happy hour, holiday gift exchange, company-wide basketball game, and Co-Founded the Jewish ERG, developing strong relationships with colleagues while also authoring "The Future of Advertising: How AI is Shaping the Industry," increasing awareness for the company blog.

New York, New York, Us

→ Analyzed media campaigns for Audible, ABI, Bacardi, Diageo, Hilton, Jaguar Land Rover, Marriott, and MGM, outlining actionable insights that informed future creative assets, leading to $10,000+ saved on future ad spend.→ Constructed an account performance tracking spreadsheet that can monitor the decay of insights over time, uncover normative findings, and track performance globally, leading to the discovery of newfound trends.→ Delivered presentation at company-wide townhall outlining AR/VR's potential impact on advertising, earning extensive praise.→ Started two social groups (#plants & #quotes), developed an anonymous online "Suggestion Box" and organized a VR themed happy hour.

Manhattan, Ny, Us

→ Formulated outbound marketing strategies resulting in a +100% increase in club membership.→ Actively managed the Business Ethics Society's WhatsApp Chat, fostering engagement with users.→ Crafted compelling promotional materials for events utilizing Photoshop and Canva.

Manhattan, Ny, Us

→ Mentored a team of five student influencers in creating captivating social media takeovers.→ Collaborated seamlessly with a team of seasoned professional photographers, capturing and sharing all stories for the graduation event on Yeshiva University's official Instagram and Facebook platforms, reaching over 5,000 accounts.→ Reached an audience of 2,000+ during interactive social media “Day in the Life” takeover.→ Developed and deployed a university-wide anonymous online Suggestion Box, facilitating the tracking and delivery of crucial feedback to department heads.

Manhattan, Ny, Us

→ Led a 13-member lifeguard team, fostering a culture of accountability and proactive performance.→ Designed and implemented an efficient lifeguard schedule, reducing the likelihood of pool closures by more than 90%.→ Successfully recruited and onboarded the entire lifeguard team, playing a pivotal role in reopening the pool post-COVID-19 restrictions.

Manhattan, Ny, Us

→ 2X Certified American Red Cross Lifeguarding/First Aid/CPR/AED.

New York, Ny, Us

→ Contributed articles to the school newspaper, specializing in content for the Business and Opinions sections.

→ Supported +100 local pizza establishments by supplying tailored products to boost their small business growth.→ Cultivated strong customer relationships, effectively promoted product upgrades, and fostered a dedicated clientele.→ Maintained a dependable delivery schedule, ensuring prompt and reliable product distribution to diverse locations.

Bachelor Of Science, Double Major - (1) Marketing (2) Strategy & Entrepreneurship

Associate In Arts, Jewish Philosophy

Talmudic Studies