MFUSE is an award-winning brand performance agency. Bespoke multidiscipline client teams work seamlessly together to deliver big creative ideas that really perform.

Freelance creative copywriter working for brands and advertising agencies in London.

I worked alongside another content manager in producing and managing digital content and ensuring best practices were followed. I developed content strategies for clients to help boost their profile online and deliver engaging pieces to their audiences. I also made a great cup of tea.

Duties included:Digital content management for Lush website, following best practices.Copywriting.Digital marketing planning and strategy.E-commerce management, planning and strategy.Social media strategy. Technical writing.Optimising the e-commerce site for search; this included product page content, articles and homepages. Tone of voice.Branding.Basic design; use of Creative Suite.Liaising with different departments.Managing deadlines.Managing Lush web team.E-commerce data reporting and analysis. Leading meetings.Co-writing Lushopaedia - a library of articles covering every ingredient that Lush has used in its products. This resource has been used as a technical manual to help train staff on the ingredients used in Lush's cosmetic products. Lush Times - the direct mail publication. Essentially, this is a retail catalogue that showcases the products. Each issue sells the products and contains other brand information, such as charity support articles, campaign articles or articles on sourcing ingredients. Lush Times Online - the digital newsletter. This is sent to over 200,000 customers and contains the latest news and products from around the company.Gorilla Perfume - I helped to create the brand tone of voice for Gorilla Perfume, creating a distinct and separate ToV to its sister brand.