Adam Reeder Email & Phone Number

I've maintained a freelance career that has allowed me to work on a wide range of projects: static sites, e-commerce, app design, UX research, wireframes, prototypes, print media, online marketing and more. Whether it's been for national clients or local businesses, my clients get the benefit of my continually expanding experience.

Woonsocket, Ri, Us

This contract leaned heavy on the user research side. Our team focused on internal business applications. Along with creating low-fi mock-ups, we conducted quite a few research activities directly with our internal users: - User interviews- Observed daily-to-day use cases- Collected usability pain points- Lead design workshops- Feature prioritization exercises- Scoping sessions

Atlanta, Georgia, Us

As a Sr. member of the UX team, I spent my time performing the following tasks:- Auditing & updating our design system to match current states of components within apps- Designing lo-fidelity to hi-fidelity mockups for our financial technology applications- Create Prototypes our of mockups then document design & flow decisions to best relay information to engineers- Guided engineering teams (developers, product owners, QA, tech leads, etc) in solving impromptu questions & issues as they come up. For example, if during standup an engineer lets the team know that the current API doesn't return data on a key feature, I may recommend adding a user initiated action to load said data in a more intuitive way.- Created unique Icons & illustrations for qpps

Chamblee, Georgia, Us

As Lead UX Designer, I worked with every part of the company. The initial challenge was to perform a design audit, then partner with the product team, engineering groups, and the business/sales experts to create a short-term and long-term design plan. Quick wins were about updating standard components & interactions to more current trends. I also spent a good amount of time tracking down components that needed extra attention to match functionality across the app.

Atlanta, Georgia, Us

Saint-Laurent , Quebec, Ca

Atlanta, Us

● Within my first 3 years as the UX lead, ParkMobileʼs user base increased from 800K daily active users to around 8M. After growing my team we reached around 19M daily active users by the time I moved on.● Built a team of designers and researchers to lead in design work for our iOS, Android, and Web apps.● Spent two years rethinking & redesigning the parking industryʼs first self-service application. From a complex patchwork of acquired admin tools only 3 people knew how to use to a streamlined web app our clients loved. It was difficult to find negative feedback● Implemented an atomic design system across all of our products to allow quicker iterations and more uniform components.

Seffner, Fl, Us

Responsible for improving online user experience strategies and design for mobile and desktop versions of two ecommerce sites. In this role I worked closely with the management, analytics, development, and ecommerce teams to identify requirements, set design goals, study users and craft experiences that translate into highly valued and profitable online experiences. ● Redesign elements of enterprise level desktop and mobile e-commerce sites including: enhanced search, navigation, product display & customization, shopping cart, and checkout among others.● Discovery of changes based on Google Analytics research, business goals, current trends, & best practices● Research into competitors, upcoming tools & technologies● Conducted usability studies and A/B testing via WVO and Google Tag Manager● Use of interactive wireframes, screen comps, & prototypes to communicate ideas to many departments of the company: VPs, developers, designers, analytics team, & copywriters

Seattle, Wa, Us

● User experience design including wireframes & prototypes for new interactive sections of their site; combining videos with related articles, educational materials, and quizzes● Front end design using CSS, jQuery, HTML5 within a .NET framework (EasyDNN)● Graphic design for print and digital versions of their newest educational program (Child Protection Unit)● Planning and information design for their new digital asset management system (Picture Park DAM)● Icon design, logo design, illustrations, social media skins (youtube & facebook), photo editing, color correction

As Director of IT & Web Strategies, I ran the team responsible for creating & maintaining the website, building & implementing social media and marketing strategies, and maintaining all networks, servers, computers, tablets, & phones for the 200+ employees on staff. ● Complete redesign of corporate website● UX design and development for iOS deployed sales tools● Development of online tools to streamline the workflow in all departments● Manage SEO, social media marketing, and user experience teams● Manage IT team for our 150+ person office including deployment/management of mobile devices into the field.● Design and copywriting for print, television, & online materials● Design/Development of corporate intranet & inter-departmental tools● Development of training tools for all departments (sales, marketing, in-store, trade-show, admin, & executive)● Strategies & Materials for Marketing including Social Feedback Loops, SEO, TV Commercials, Trade Show & In-Store Demonstrations

Seattle, Wa, Us

● UI/UX planning, wireframes, design, asset creation and development for several client and internal projects on iOS and Android platforms. These included Interactive ads for Dolche Gabana, iOS magazine for Elle, publication & production database for Meredith Publishing among many others.Designed numerous logos, including the VODA Locations logo ● Better Homes & Gardens – “Must Have Recipes” app (iPhone): Designed robust cooking app from the ground up. Conceptualizing, wire-frames, screenflow, UI/UX, icons, final artwork, final assets delivered to developer with detailed specs● Performed Photo retouching for several high end catalogs, including Eddie Bauer and Tommy Bahama● Icon design for several client projects● Web development with cross platform/browser/device compatibility using HTML5, CSS3, jQuery, and some custom JS, PHP, & MySQL

Seattle, Wa, Us

● Collected and analyzed data for “HappyHours” app and “Best Of” app to provide consistent and up to date information to our users.● HappyHours app created to rank, sort and deliver happy hour locations closest to any location across the nation.● “Best Of” app designed to display the “best of” activities and places across the United States from a variety of categories such as Best Steak, Best Dance Night, Best Poker Room, etc.