Wei Lin Email and Phone Number
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Multidisciplinary creative with over 10 years of experience working with startups and large corporations on branding, creative direction, trend research, print, and production. Aiding businesses build their branding and design teams from the ground up. Collaborating with clients and factories to ensure perfect prints and products. Successfully launching to market through storytelling, marketing direction, media, photoshoots, and social media content.Career wins include:• Successfully launched and received full funding for Somi Apparel’s Kickstarter. • Formed new vendor relations saving Reebok 50% of their original cost on inline packaging.• Created and executed apparel print processes for Brooks Running, working on-site in Asia with mills. • Expanded markets for New Balance Running and designed the bestselling running kit for NYRR. • Top athletes like Coco Gauff, Kawaii Leonard, Brad Marchand, Francisco Lindor, and Gabrielle Grunewald have been featured in my designs.• Featured print designs on the cover of ESPN, Women's Running, and tiger camo print design awarded “Gear of the Year” in Runner's World magazine.
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Senior Brand Packaging SpecialistThe Tjx Companies, Inc.Boston, Ma, Us
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Design DirectorKiko & Kloe Jan 2024 - Present• Spearheading the design and development of brand/visual guidelines and packaging.• Product management of web development team and the website visual layout.• Sourcing, pricing, and management of packaging vendors and merchandise. • Development of visual social media marketing strategy and content creation. -
Creative ConsultantSelf. 2008 - PresentUsMultidisciplinary creative with over 10 years of experience working with startups and large corporations on branding, creative direction, trend research, print, and production. Aiding businesses build their branding and design teams from the ground up. Collaborating with clients and factories to ensure perfect prints and products. Successfully launching to market through storytelling, marketing direction, media, photoshoots, and social media content.Select Clients: • Janji • Puma • Ibex • Lyons Group • Warrior • Hotel Reset • McGarry n Sons • Eastern Mountain Sports • Wilson Tennis • Krimson Klover • Eastside Golf • Boston Electric Boats • San Antonio Shoes (SAS) -
Senior Designer Creative ServicesReebok Oct 2022 - Jan 2024Boston, Ma, Us• Led the redesign and launch of brand ID and Reebok inline packaging for SS25. • Led the redesign of Reebok’s brand and product guides, such as internal communications and PowerPoint templates.• Design and development of all inline, SMU, & collaboration product packaging & AOPs. • Established new vendor relations saving Reebok 50% of their original cost on inline packaging.• Built and managed design asset database for employees to pull and distribute to licensees. • Reviewed and maintained brand identity within all departments of Reebok and licensed partners. -
Design DirectorSomi Jun 2020 - Oct 2021• Head of brand development, including packaging and product development. • Led the design direction of Somi’s Kickstarter campaign launch which received full funding. • Visual strategy and management of web design, social media, collateral, photoshoots and apparel design. • Project management of apparel designers and sourcing. -
Apparel Graphic Designer IiNew Balance Sep 2016 - Dec 2020Brighton, Ma, Us• Conceptualization, design, & implementation of prints for NB’s men’s apparel; lifestyle, running, performance, Hanzo JPN, & sports, • Lead on all men’s and women’s made-for-outlet prints & graphics. • Print designer for all sponsorship races; NYRR & London Marathon. • Designed the best-selling kit for the NYRR Brooklyn Half Marathon to date. • Aided in expanding NB's Japanese race line, Hanzo, into the international market.• Designed the print that won a Runner's World Gear of the Year award for the NB Tiger Camo Speed Men’s Tee. -
Lead Apparel Graphic DesignerBrooks Running Aug 2015 - Jul 2016Seattle, Wa, Us• Building and implementing internal print process & structure for prints and graphics on apparel. • Development of a cohesive race tee program (Rock “N’ Roll Race Series). • Coordinating with mills and factories, local and overseas to assure quality and approval.• Management, and briefing of all contract designers. • Design, management, & technical development of all prints & graphics for Brooks Apparel. • Designed the Geo logo print featured on the cover of the Women’s Running 2017 Tech Award Issue. -
Lead DesignerSuperb Bicycle 2008 - Jan 2014Boston, Ma, Us• Head of brand design, direction, and marketing• Tech & production of all Superb apparel, print, bicycle frame & hard goods. • Blogging & social media contribution, visual storefront, and event coordination.• Oversaw product and editorial photoshoots. -
Design InternMit List Visual Arts Center May 2008 - Aug 2008Designing postcards, magazine advertisements, and fliers for gallery events and exhibitions. -
Studio InternModernista! 2007 - 2008Boston, Ma, UsCompiling design files and images. File conversions, prep for print & presentations, designs, adjustment of designs, and general aid for studio designers and file librarians.
Wei Lin Skills
Wei Lin Education Details
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Tufts UniversityMass Media -
School Of The Museum Of Fine ArtsPhotography
Frequently Asked Questions about Wei Lin
What company does Wei Lin work for?
Wei Lin works for The Tjx Companies, Inc.
What is Wei Lin's role at the current company?
Wei Lin's current role is Senior Brand Packaging Specialist.
What is Wei Lin's email address?
Wei Lin's email address is we****@****ure.com
What is Wei Lin's direct phone number?
Wei Lin's direct phone number is (512) 823*****
What schools did Wei Lin attend?
Wei Lin attended Tufts University, School Of The Museum Of Fine Arts.
What are some of Wei Lin's interests?
Wei Lin has interest in Arts And Culture.
What skills is Wei Lin known for?
Wei Lin has skills like User Experience, Usability Testing, User Interface Design, Usability, User Centered Design, Interaction Design, User Experience Design, Wireframes, User Research, Information Architecture, Axure, User Interface.
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