Greetings! I am a dedicated and growth-focused professional with an impressive track record in content marketing and strategic communication. With a Master of Communication in Digital Media from the University of Washington, I combine innovative thinking with practical skills to deliver impactful content that drives engagement and growth. My expertise spans copywriting, content strategy, and SEO optimization, positioning me as a formidable force in the digital marketing landscape.My story begins in Southeast Asia, where I cultivated a deep appreciation for language and storytelling. Fluent in Burmese, English, French, and with a foundational understanding of Spanish, my multilingual abilities allow me to bridge cultural divides and create content that resonates on a global scale. My bicultural background provides unique insights into crafting messages that connect with diverse audiences, an asset that has been invaluable throughout my career.My career took off at Synapse Original Advertising Agency, where I worked as a Copywriter and Community Moderator. Here, I breathed life into brands like Unilever, Pandora Jewelry, Nivea, and Heineken Myanmar, increasing brand awareness and engagement through compelling social media content and proactive community interactions. My ability to weave words into engaging stories soon became my signature style.My technical skills are as diverse as my linguistic abilities. Proficient in tools like Figma, Miro, Canva, Trello, and WordPress, I leverage these platforms to create visually appealing and effective content. My understanding of SEO, Google Analytics, and UX design further amplifies my capability to drive digital growth.Let's ConnectI am always open to hearing about a new and exciting opportunity, so feel free to connect via LinkedIn or email:📧 @tttw.thit@gmail.com
Kairox Solution Inc
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Social Media Marketing CoordinatorKairox Solution Inc Aug 2024 - PresentNew York, United States⭐ Tone of Voice Development: Defines a clear social media tone of voice guideline to ensure consistent brand messaging across platforms⭐ Content Strategy & Calendar: Develops and implements monthly content strategies, pillars, and content calendars to drive engagement and brand visibility⭐ Copywriting & Design: Manages both copywriting and design for social media posts (Meta, Instagram, YouTube), ensuring cohesive and visually appealing content⭐ Social Media Performance: Monitors social media performance and provides detailed monthly reports to measure success and refine strategies
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Intern/ MenteeSuccess Cohorts Mar 2024 - May 2024Seattle, Washington, United StatesParticipated in a 12-week professional development and coaching program for early career professionals and individuals from historically underrepresented communities. The program focuses on supporting interns' discovery of1. Who they are2. Where they are in their career3. How their goals align with their job4. Planning the future of their career -
Southeast Asia Section Student SpecialistUniversity Of Washington Libraries Dec 2022 - Mar 2024Seattle, Washington, United States⭐ Exhibit Content & Design: Conceptualized, designed, and curated one poster, 21 panels, and 20+ labels for the Unveiling Myanmar exhibit, amplifying cultural education and visitor engagement⭐ Resource Cataloging: Expanded the library's Southeast Asian collection by sorting and cataloging ~300 Burmese serials and DVDs⭐ Collection Accessibility: Boosted collection accessibility by 30% through processing English books from Southeast Asian countries⭐ Content & Design Development: Led the creation of visually captivating library marketing materials including brochures, posters, and digital content -
Senior Content StrategistEra Jul 2020 - Sep 2022Yangon, Myanmar⭐ Content Creation: Increased social media engagement by 30% and boosted follower growth by 25% through the creation of compelling content for brands such as Unilever, Abbott, and Maybelline⭐ Content Strategy: Developed and executed content strategies, pillars, key messaging & content calendars in collaboration with cross-functional teams⭐ Event Communication: Contributed to 10+ high-profile events by crafting press releases, MC scripts, KOL talking points, and spokesperson speeches⭐ Team Leadership: Led a team of 6 junior content writers and community moderators, overseeing their work and providing direction⭐ Influencer Content: Expanded brand exposure, reaching over 500k potential customers with influencer and KOL content⭐ Proofreading: Realized a 25%+ improvement in content quality by proofreading and editing junior team members' work -
Copywriter/ Community ModeratorSynapse Original Jul 2016 - Dec 2019Yangon, Myanmar⭐ Content Creation: Developed compelling social media content, newsletters, and marketing collaterals that grew brand awareness by 25%+ for client brands including Samsung, Nivea, and Heineken⭐ Social Media Performance: Boosted engagement rates by 20%-30% by managing regular posts and monitoring / reporting on social media performance⭐ Community Management: Engaged with brands' fans and followers through daily interactions to build brand loyalty and grow authentic interactions -
Content SpecialistDaraz Myanmar Dec 2015 - Jun 2016Myanmar⭐ Product Copywriting: Created and refined product descriptions across diverse categories on the e-commerce website⭐ Content Localization: Localized product descriptions into Burmese and English languages, increasing conversion rates by 20%+⭐ Search Engine Optimization: Improved SEO rankings to top three of Myanmar’s e-commerce sites through collaboration with cross-functional teams⭐ Content Improvement: Lowered bounce rates by 15% by resolving content issues with the program management team
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English Language TeacherFreelance Jan 2013 - Nov 2015Myanmar⭐ Developed comprehensive course materials and engaging activities for high school and adult students, enhancing overall learning experiences.⭐ Evaluated student progress through meticulously designed homework, assignments, and tests, ensuring accurate assessment of their understanding and skills.⭐ Designed personalized learning plans for students with special requirements, fostering an inclusive and supportive educational environment.⭐ Cultivated trusting relationships with students and parents, promoting open communication and collaborative support for student success.
Valerie T. Win Education Details
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Cgpa 4.0 -
With Credit -
Yangon University Of EducationWith Distinction -
National Management Degree CollegeWith Credits
Frequently Asked Questions about Valerie T. Win
What company does Valerie T. Win work for?
Valerie T. Win works for Kairox Solution Inc
What is Valerie T. Win's role at the current company?
Valerie T. Win's current role is Content Specialist with 5+ years in content marketing & 1 year in UX ◆ Master's graduate in Communication in Digital Media (Content Strategy & UX Track) ◆ Passionate about bridging words & tech.
What schools did Valerie T. Win attend?
Valerie T. Win attended University Of Washington, Strategy First University - Sfu, Yangon University Of Education, National Management Degree College.
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