Thivanka De Silva Email & Phone Number

Vilnius, Lt

On a mission to give access to personal coaching for everyone on the planet 🌍

London, Gb

Working in the FinCrime department to ensure the safe and fast transfer of money across the Wise platform.

Sydney, New South Wales, Au

An NGO with a 15-year challenge to halt the increase in global meat consumption.Responsibilities- Took ownership of the product/market fit and UI/UX analysis for the client's Android App.- Implement data collection to understand user behavior on the app- Ensure the customer’s voice is driving internal decisions- Create a plan for extensive market research to ensure business viability- Ensure burn rate could sustain the ambition of the projectAchievementsConducted app user analysis to show 93% of existing users were not the target market.- With analysis of user data, it was determined that the users the Darwin Challenge wanted to acquire were not current users of the App.Surveyed 3000+ potential customers, which led to a pivot in business model. - Customer research and modeling of the data showed that a new business model was required to achieve the foundation’s ambition.

Singapore, Sg

- Selected from 5000+ applicants to be 1 of 66 potential founders in this cohort.- Worked on multiple ideas - AI Travel, LLM Security, Mental Health, AI Customer SupportAn intense 3 month program with a talented group of people.

Matabeleland North, Zimbabwe, Zw

An NGO with a mission to end poaching in Africa through community-led conservation and women empowerment.Responsibilities- Total rebuild of the website and internal tech stack based on the latest UI/UX and CRO trends- Provided strategic leadership on data-driven digital marketing - PPC, SEO, Social, Email, Influencer, CTV- Increased online donations- Hired and developed the marketing team- Collaborated across multiple African conservation locations and with international stakeholders to ensure consistent storytelling to an international audienceAchievements- Increased donations by 50% with a 43% conversion rate- Implemented a new payment processor that streamlined donations and is globally accepted.- Implemented a paid ads program across all major platforms focused on recurring donors.- Increased website conversion to up to 7%- I led a complete website rebuild based on CRO and improved UI/UX on all key pages.- Optimised web pages to bring in $100K+ of direct donations- Secured high-value inbound donations by expanding the website and creating dedicated pages for brand partnerships.- Rebuilt the technology and digital marketing stack from the ground up.- Implemented new technologies to improve all key metrics, including analytics tracking, payment processing, web tech, donor support, and more.

Atlanta, Georgia, Us

A startup disrupting the through-channel marketing automation (TCMA) industry. OneAffiniti was acquired by Capstreet. Responsibilities- Lead the product vision and roadmap- Align business objectives with product roadmap - Identify opportunities to grow client base, improve process and drive incremental revenue- Advocate internally for clients working with cross-functional teams - marketing, legal, finance, and salesAchievements- Scaled our SaaS product to over 3000+ SMB's with over 3 million emails being sent per month through development of our self-service system.- Achieved a 90%+ customer retention rate through cross-functional alignment and major feature releases based on customer research.- Launched our product internationally, leading our first expansion into the US by relocating to Austin, TX and supporting the growth of the new office.- Attained a 99% system uptime by implementing an agile development process for more efficient and customer-focused delivery.- Formed and led cross-functional product development teams of managers from Marketing, Legal, Sales and Finance.

Atlanta, Georgia, Us

As employee #2 of the organization and leader of the marketing team, I developed and executed a comprehensive marketing strategy that consistently delivered impressive results. I maximized the impact of our marketing investments through the development and execution of effective marketing strategies. Additionally, I nurtured strong relationships with senior marketing executives at some of Australia's top companies, further strengthening our company's presence in the market.Responsibilities- Create and executed Global Marketing Strategy and Product Roadmap to meet business revenue goals- Build internal processes and tools to ensure growth without losing product integrity- Build a Global Product Roadmap with internal stakeholders, ELT, and board to meet expansion goalsAchievements- Achieved a 10:1 ROI on marketing spend by securing high-converting ad positions in professional association member micro-sites and dedicated emails. - Attained a 100% YoY revenue growth through the planning, creation and execution of our marketing plan.- Implemented over $1 million in advertising funds by working with Australia's largest brands, such as Dell, Lenovo, HP, Cisco, Symantec, and Commbank.

A startup designed to bring back the joy of gift giving.ResponsibilitiesFounded and led the product development of an iOS App designed to bring back the joy of gift giving. Achievements​- Launched a successful iOS app launch with high user engagement and positive reviews, by overseeing all aspects of the app's product development and marketing.- ​Acquired hundreds of app downloads within the first month of launch by optimizing the iOS app for maximum visibility in the Apple App Store.

Assistant English Language Teacher at 6 different schools and taught 5 classes per day. My students' age groups ranged from 5 - 11 years old.I was responsible for creating creative and challenging lesson plans for 10 - 45 Japanese students.

Responsibilities: - Updating and redesigning the company website. - Created new programs and marketed them to our specific demographics and segments as well as improved the business's identity as a whole through innovative changes.Achievements: - Modernising and transforming the website into a modern framework based on data driven insights.- Successfully created specific programs for new students that made learning not only fun but a true experience in New Zealand they would never forget.

I oversaw an empty room turn into a bustling Cafe & Wine bar in the heart of Wellington, New Zealand. We custom-designed everything from the wallpaper to the menu.Responsibilities: - I was involved in all tasks from Training, Marketing, Menu Creation, Pricing, Stock, All Administration Tasks to Accounts for the new Cafe.Achievements: - Transformation of an empty space into a bustling and profitable Cafe and Wine Bar. I was integral to the entire process, from hiring all staff to creating all the business processes for the Cafe to run smoothly.

Bachelor Of Commerce And Administration, Marketing

Bachelor Of Science, Psychology

Sql, Data Science

Introduction To Ui/Ux

User Experience Design, Marketing

Machine Learning For Business Professionals By Google, Artificial Intelligence

Ultimate Google Ads Training 2020, Advertising

Financial Markets

The Science Of Well-Being, Psychology

Diploma In Sustainability, Sustainability Studies

Accreditation, Accelerated Computer Programming