Strategic Creative Director/Writer partnering with great local, national and international clients developing effective branded sales/marketing programs often on tight budgets. Quality. Speed. Value. Who said you can only pick 2.Check out these samples and visit encode.ca for more!

Contracted to provide creative support leading up to and during an AOR transition. Responsibilities included rapid creation, development + deployment of creative across the Mobilicity national wireless network. ENCODE would go on to become the unofficial AOR handling the majority of the work pre/post Rogers acquisition.• Retail Marketing: Developed Canada-wide sales collateral, print ads, OOH and online communications.• Promotions: Created regional and national in-store and co-branded… Show more Contracted to provide creative support leading up to and during an AOR transition. Responsibilities included rapid creation, development + deployment of creative across the Mobilicity national wireless network. ENCODE would go on to become the unofficial AOR handling the majority of the work pre/post Rogers acquisition.• Retail Marketing: Developed Canada-wide sales collateral, print ads, OOH and online communications.• Promotions: Created regional and national in-store and co-branded promotions.• In-Store Branding: Developed planograms, created customer engagement tools, POS + in-store branding.• Product/Plan Launches: Support stores with materials, promotions and co-branded offers.Notable: Offered the opportunity to continue to service Mobilicity through Encode Communications. Show less

Hired to provide full in-house agency creative service + marketing/promotions management, supporting both Hertz Canada and Hertz Corporation (U.S.) with branded creative, writing and production. Hertz (US/Canada) became a client of Encode when I left the company.• Advertising: Created all Canadian B2C/B2B advertising, digital ads, direct marketing, outdoor, and online offers including maintaining E/F promotional content for hertz.ca.• Branding: Brand management/Hertz global rebrand in… Show more Hired to provide full in-house agency creative service + marketing/promotions management, supporting both Hertz Canada and Hertz Corporation (U.S.) with branded creative, writing and production. Hertz (US/Canada) became a client of Encode when I left the company.• Advertising: Created all Canadian B2C/B2B advertising, digital ads, direct marketing, outdoor, and online offers including maintaining E/F promotional content for hertz.ca.• Branding: Brand management/Hertz global rebrand in Canada (including 3rd party usage)• Promotions: Created effective, low cost prize driven cross-promotions with RIM, Konica Minolta, SiriusXM and HP. Also supported promotional programs with partners ie Aeroplan, Air Canada, CAA and others.• Communications: Created POS programs, Aeroplan offers, store openings, location information, development of regional/national collateral, customer/employee communications etc.• Sales Support: Created sales tools, promotions, trade advertising, partner event materials, RFP, etc.Notable: As the in-house Creative Director, I was able to maintain a sustainable marketing presence amidst reduced budgets/staff by producing all Canadian advertising, promotions and sales/marketing materials. Show less

Responsibilities included sourcing business opportunities, RFP preparation and presentations resulting in such new accounts as Budget Rent A Car, AT&T Canada/Allstream and the Ontario Lottery & Gaming Corporation. Also provided writing / creative support for accounts such as AT&T Canada/Allstream, OLGC, Peller Estates and Rogers Communications. Notable: Drove efforts to secure OLGC, the first government and first promotions-based client for MHz.

Contracted to assist the agency in restructuring Tim Hortons store-level marketing including the development of regional / store-level focused advertising, POS and promotions for various initiatives including the Together With You, Making Good Things Happen community awareness campaign.Notable: Enterprise was able to retain + strengthen their relationships with the TDL regional marketing team.

Responsibilities included sourcing business opportunities, target research, RFP preparation and assisting in agency pitches resulting in such notable new accounts as Air Ontario, Toronto Argonauts Football Club and Magna International.Notable: Achieved the objective of securing high profile, non-financial clients to ensure agency client growth.

Responsibilities included Creative/Account Director for such clients as Molson (local event mktg ie: Molson Blind Date), Labatt (on-premise promotions ie: Toronto Raptor Dance Pak Tour), 3M Canada, IMAX, Rogers Cable, London Transit Commission, Amway Canada, PFW Systems (enterprise software), Richard Ivey School of Business, Robarts Research Institute and The University of Western Ontario.Notable: Secured many desirable clients as one of London’s smallest and youngest… Show more Responsibilities included Creative/Account Director for such clients as Molson (local event mktg ie: Molson Blind Date), Labatt (on-premise promotions ie: Toronto Raptor Dance Pak Tour), 3M Canada, IMAX, Rogers Cable, London Transit Commission, Amway Canada, PFW Systems (enterprise software), Richard Ivey School of Business, Robarts Research Institute and The University of Western Ontario.Notable: Secured many desirable clients as one of London’s smallest and youngest agencies.1988-1991: Fanshawe College - Graphic Design Instructor (part time) Show less