Thomas Wilson Email & Phone Number

New York, Ny, Us

• Build experiments for A/B testing, multivariate testing, and personalization strategies.• Collaborate with cross-functional teams to optimize digital campaigns and improve user experiences.• Intake business requirement details alongside marketing and UX teams to align optimization efforts with business goals.• Focus on continuous optimization to meet evolving audience needs and boost conversion rates and other important KPIs.• Develop automated intake processes using Microsoft 365 and Power Automate.• Integrate Trello boards and Jira for efficient task organization and progress tracking.• Streamline project management, enhance productivity, and reduce manual workload.

New York, Ny, Us

• Developed site experimentation standards by partnering with Product Managers, Implementation, and Engineering to launch a variety of KPI forward tests on the macys.com homepage and other high traffic domains via Adobe Target.• Collaborated on an enterprise Adobe Premium proof of concept to better understand advanced features and functionality that allow for setup of auto-personalized tests via out of the box machine learning algorithms which led to upgrading our testing suite to the Target Premium package.

New York, Ny, Us

• Managed Adobe Target content management campaign flow to heighten marketing urgency, inform users of new corporate initiatives and improve user experiences with planned and ad-hoc hotfixes.• Partnered with site merchandising to ensure smooth transition of retail events from QA to production.

New York, Ny, Us

• Analyzed business results to understand shifts in critical KPIs, drive category growth and reduce customer friction on owned departments.• Fostered cross-functional relationships with Buying, Planning, and Site Merchandising counterparts to create pricing, item boosting, and site execution efficiencies to drive customer attention to the right items at the right time.

New York, Ny, Us

+ Provided solutions to customers with questions regarding printing, internet, crimson card accounts and other general technology inquiries.+ Mentored incoming freshmen and their parents on how to optimize their use of the technology available to them at IU.

New York, Ny, Us

+ Assisted digital merchandising team in driving business for our Men's Millennial e-commerce pages.+ Strategized with brands to develop digital marketing tactics that built SEO relevancy and created better onsite experience for the customer.+ Analyzed KPIs including clickthrough rates, bounce rates, traffic and conversion by device, and other metrics to optimize product pages. + Compiled weekly sales history reports to test performance of pricing strategies, digital marketing campaigns, and product assortment comparable to last year and the projected sales forecast.+ Collaborated with a diverse team of interns to blueprint a corporate initiative that would be compatible with overarching corporate strategies.

Columbus, Ga, Us

+ Consulted local businesses to take advantage of opportunities that recent Health Care Reform regulations have created for them.+ Collaborated with the Bloomington Market field force to introduce Aflac products and services to decision makers within the marketplace.+ Serviced our growing book of 200+ existing accounts to educate and demonstrate how to implement EZ Shield Fraud Protection, MeMD, Teledoc, and other services that are currently made available to customers.

Bloomington, In, Us

+ Leveraged Facebook Ads to promote 19 DistinXion basketball and character building camps, effectively creating 124,697 impressions, generating 2,900 click throughs, while spending $980.31 in total. + Developed and recommended a marketing strategy resulting in increased camper attendance and internet traffic for 3 Indiana Campsites. + Utilized CRM to inform past participants of 2016 elite character and sports training opportunities.+ Archived process outlines for MailChimp, Trello, Facebook Ads, ShippingEasy, as well as email templates for church, radio, and school partnerships.

Lincolnshire, Illinois, Us

+ Cooperated with a team to fulfill the rigorous daily goals that a solo distribution center must achieve when providing for 150+ retail stores. + Played a versatile role, putting my skills to use in the several departments including Processing and Shipping.+Trained 7 associates on Intermec Scanning systems as well as daily tasks in the Processing department.

Here I was in charge of keeping the store stocked, maintaining sanitation, and helping people out with their groceries. This experience:+ Exposed me to small business and decisions that are involved with making a profitable grocery store. + Profoundly increased my employee to customer communication skills, as well as taught me how to handle difficult situations regarding customer service.+ Demonstrated that a small town business has an enormous impact on the community around them.

The Kiwanis Global Leadership Academy was designed to teach students leadership skills through a three year program. The Academy:+ Met with entrepreneurs and learn what it takes to start your own business+ Opened the opportunity to immerse myself with various community projects. The largest of which was a Play60 initiative at our local elementary schools. + Granted skill in leadership after three years of events catered to being a leader of our high school, community, as well as future endeavors.

Bachelor'S Degree, Marketing | Professional Sales | Digital/Social Media Analytics

Education record