Director Of Communications
CurrentDuring my time leading communications and marketing for CommuniCare+OLE (formerly OLE Health), I have been tasked with building out our internal and external channels to aid in patient education, fundraising, community/partner engagement, brand building post-merger, and employee engagement and recognition. During my tenure I have led the development of:The Health Beat newsletter that routinely goes to more than 20,000 contacts and sees open rates well above industry benchmarksSocial media handles and content that have steadily increased in followers and engagementA website that is simple and intuitive to navigate, has a clean design, and is written in accessible languageBranded materials that are informative, easy to understand, and cohesiveAn internal intranet site that has exponentially increased employee engagement and improved the flow of information among departments and executive teamInspiring patient stories, in both written and video formats, that help tell the story of our work and have been instrumental in driving donationsA steady pipeline of coverage from local and regional media, through cultivated releases and pitches about our workA strong team that contains a mix of FTE and contractors to support all facets of marketing and communicationsI have written successful applications for awards, including CVNL Achievement in Nonprofit Excellence, Yountville Chamber Employee of the Year, and Can Do Spirit Awards. Additionally, I have written grant proposals and secured $1.25 million in funding to support the organization's work.