During my time leading communications and marketing for CommuniCare+OLE (formerly OLE Health), I have been tasked with building out our internal and external channels to aid in patient education, fundraising, community/partner engagement, brand building post-merger, and employee engagement and recognition. During my tenure I have led the development of:The Health Beat newsletter that routinely goes to more than 20,000 contacts and sees open rates well above industry benchmarksSocial media handles and content that have steadily increased in followers and engagementA website that is simple and intuitive to navigate, has a clean design, and is written in accessible languageBranded materials that are informative, easy to understand, and cohesiveAn internal intranet site that has exponentially increased employee engagement and improved the flow of information among departments and executive teamInspiring patient stories, in both written and video formats, that help tell the story of our work and have been instrumental in driving donationsA steady pipeline of coverage from local and regional media, through cultivated releases and pitches about our workA strong team that contains a mix of FTE and contractors to support all facets of marketing and communicationsI have written successful applications for awards, including CVNL Achievement in Nonprofit Excellence, Yountville Chamber Employee of the Year, and Can Do Spirit Awards. Additionally, I have written grant proposals and secured $1.25 million in funding to support the organization's work.

Responsible for developing and executing communications strategy for the Delta Dental Community Care Foundation. During my first year, I successfully launched the Delta Dental Cares blog to share Foundation work and updates and significantly increased media engagement from virtually none to a steady stream of stories across 15 states and Washington, D.C.

Lead communications efforts for diverse public health programs. Directed communications strategy including media engagement, events, and material and messaging development. Responsible for program announcements, writing/editing, and project management.

Responsible for internal and external communicationsDrafted communications materials including press releases, blogs, monthly newsletter, op-eds, and talking pointsConducted proactive media outreach and reactive engagementPlanned and implemented program rollouts and high-profile eventsProvided counsel to leadership on press and communications strategyStaffed Assistant Secretary during travel and at events to provide communications and media supportManaged social media channels, including developing content and strategy

Planned and executed press roll outs and announcements, coordinating with subject matter experts and other departments (e.g., legal, legislative affairs, the Secretary's office) on messaging and strategyResponded to media inquiries on various Medicare payment issues, translating complex subject matter into accessible language.Drafted press materials including releases, advisories, talking points, Q&As, and drop in articlesCoordinated with and prepare CMS leadership for background and on-the-record interviewsDevised strategies for proactive media opportunitiesProvided counsel to senior leadership on press and messaging over various issues relating to Medicare payment policy

Planned and executed conferences, meetings, and other events ranging in attendance from 10 to more than 800.Developed strategic plans for a variety of Bureau projects aimed at engaging health care providers participating in HRSA programs.Managed multi-year contract, including overseeing the bid review, budget, project implementation, and day-to-day contractor direction.

Supported Government campaigns for a variety of Federal agencies. Responsibilities included materials development, event planning and support, proactive media outreach, and supporting strategy and new business efforts

Proactive media outreach on behalf of clientsEvent planningDevelopment of client materials including press releases, statements, speeches, and other marketing materials

Conducted proactive and reactive media outreach for the regionEngaged lay leaders in communications effortsWrote weekly email newsletterPlanned and staffed community events, including a large-scale conference on anti-Semitism from the political left

Developed and implemented a plan to engage young alumni in givingPlanned and staffed athletic department events

Assisted with drafting of marketing and PR materials