Experienced global product innovation, development, GTM & project leader - Concept to execution of new products in many categories including: supplements, nutraceuticals, functional foods, health products, medical devices and personal care products. 50+ successful product launches 😎SKILLS / COMPETENCIES Product & concept development - Category, segment and competitive landscape research, analysis and reporting - identify gaps, needs, innovations, scientific and technology research, concept testing, prototyping, technical and tactical partnership outreach and negotiationProduct strategy, launch - Strategic product planning and roadmap development, upstream and downstream planning & innovation, global promotional strategy and planning, target demographics and segment evaluation, product claims, function statements, pricing, forecasting, margin target, product format, packaging, targeted costs, development of supporting sales tools and materials, sales tracking and reportingProject management - global strategic launch planning, resource evaluation and planning, timeline, milestone development and tracking, manufacturing labor cost evaluation and planning, budget creation and tracking; global cross-functional lead leader, enterprise, strategic and c-level reporting and communication Digital marketing and product - planning and design for customer facing digital tools and applications; API and development strategies, UX strategy and testing, site QA and cross-functional brainstorming and review. Promotional planning and execution, email marketing promotions, analytics and 3rd party apps and partnershipsCreative & brand - product copy, product positioning and brand style, social content creation and strategy, photography, photoshoot, video production, script creation, content review and editing