Principal Consultant
Current
Luthi, Llc.
Nov 2023 - Present
AeroLeads people directory · profile
Tom Grogan Email & Phone Number
Curiosity ignites an abundance of ideas
at
LUTHI, LLC.
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
LUTHI, LLC.
Role
Curiosity ignites an abundance of ideas
Location
Chicago, Illinois, United States
Who is Tom Grogan? Overview
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Quick answer
Tom Grogan is listed as Curiosity ignites an abundance of ideas at LUTHI, LLC., based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Tom Grogan.
Tom Grogan previously worked as Principal Consultant at Luthi, Llc. and Head Of Product Marketing at Oneamerica. Tom Grogan holds Master Of Science – Ms, Marketing, Strategy, Research, Market Int from Northwestern University - Kellogg School Of Management.
Profile bio
About Tom Grogan
As a marketing professional, I’ve often heard that product is merely a commodity. When I hear that I see an opportunity to help others appreciate the potential of and the differentiation in financial products. Specialties include strategic planning | brand management | social media strategies and execution l product positioning l customer insights and segmentation l product development I people coach and mentor I marketing plans I campaigns and analysis
Current workplace
Tom Grogan's current company
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Luthi, Llc.
9 roles
Tom Grogan work experience
A career timeline built from the work history available for this profile.
Head Of Product Marketing
Led team of marketing professionals focused on delivering impactful marketing programs and campaigns targeting B2B audiences with OneAmerica's product and service deliveries for life, individual and group financial solutions, employee benefits and retirement solutions. Focused on engaging a diverse set of intermediaries across three business lines with retirement, employer sponsored benefits and individual life, annuity and long-term care financial solutions.• developed strategies to engage B2B audiences with OneAmerica utilizing market analytics, audience segmentation, competitor positioning and industry trends aligned to organizational revenue and growth objectives. • designed programs and campaigns that effectively reach SMBs, address needs and path them toward OneAmerica financial solutions• created actionable value propositions that highlight OneAmerica differentiation with substantiating proof points to consistently position each business line with key B2B audiences.• delivered sales enablement resources to arm field teams with market points-of-view to foster interactions with intermediaries and drive product and service adoption• nurtured collaboration across marketing and lines-of-business to advance OneAmerica’s market position among current and prospective intermediary partners and employers.
Jun 2021 - Oct 2023
Vice President, Institutional Acquisition Marketing
Lead marketing efforts to create brand awareness and nurture interest among not-for-profit institutional audiences and the financial advisors that advise them.Manage strategic planning and develop marketing tactics targeting not-for-profit higher education, healthcare, government, K-12, academic, cultural and research institutions and the consultants providing market-related services.Guide marketing and branding strategy by:● updating senior leadership on marketing metrics and progress● aligning TIAA solutions to retirement trends, issues and evolving customer needs● collaborating with an internal team to strategize how to improve the company’s position in the marketplace● coaching and mentoring colleagues and team members
Jun 2011 - Feb 2021
Vice President, Marketing
Led strategic sales and marketing initiatives focused on mid-to-large retirement plan market segments with the goals of:● facilitating a strategic planning process with sales management and product leadership● devising market positioning, messaging and development of tactical initiatives for increasing market share, client retention, and the introduction of new products and services
Jan 2007 - Jun 2011
Marketing Senior Director
Led planning and campaign activities for individual investments, including mutual funds, annuities, management accounts, stable value, life insurance and individual retirement accounts. Developed strategic planning, management and implementation of product development marketing campaigns, product launch schedules and related budgets distributed through multiple retail and wholesale outlets.
Jul 2004 - Nov 2006
Marketing Director, Cpa Broker-Dealer Channel
Developed market strategies for newly acquired broker-dealer subsidiary serving the financial service practices of the country’s largest CPA firms. Devised recruitment strategy for new member CPA firms, managed business development within the firms and designed financial services campaigns to target individual member CPA firms’ clients.
Apr 2002 - Jul 2004
Channel Marketing Director, Corporate Retirement Plans
Managed all marketing activities for private sector retirement plan products. Led a communication team, served as marketing contact for sales management, acted as marketing consultant for product development projects and administered related marketing expenditures.
Aug 1998 - Apr 2002
Senior Manager, Nationwide Global
Supported expansion into European, Asian and South American markets through the building of business cases and strategies supporting foreign government transitions from traditional defined benefit pension programs to defined contribution plan models. Led collection of critical marketing and competitive data for evaluation of overseas market opportunities.
Mar 1995 - Aug 1998
Communication Manager For The Public Sector Retirement Channel
Developed and implemented customized communication program for individual public sector clients.
Sep 1989 - Mar 1995
3 education records
Tom Grogan education
Master Of Science – Ms, Marketing, Strategy, Research, Market Int
Northwestern University - Kellogg School Of Management
Master Of Science - Ms, Strategic Market Planning
Franklin University
Bachelor Of Arts – Ba, Journalism And Business Communication, Journalism
Northern Illinois University
FAQ
Frequently asked questions about Tom Grogan
Quick answers generated from the profile data available on this page.
What company does Tom Grogan work for?
Tom Grogan works for LUTHI, LLC..
What is Tom Grogan's role at LUTHI, LLC.?
Tom Grogan is listed as Curiosity ignites an abundance of ideas at LUTHI, LLC..
Where is Tom Grogan based?
Tom Grogan is based in Chicago, Illinois, United States while working with LUTHI, LLC..
What companies has Tom Grogan worked for?
Tom Grogan has worked for Luthi, Llc., Oneamerica, Tiaa, Diversified, and Nationwide Financial.
How can I contact Tom Grogan?
You can use AeroLeads to view verified contact signals for Tom Grogan at LUTHI, LLC., including work email, phone, and LinkedIn data when available.
What schools did Tom Grogan attend?
Tom Grogan holds Master Of Science – Ms, Marketing, Strategy, Research, Market Int from Northwestern University - Kellogg School Of Management.
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