Thom Oliphant Email & Phone Number

Nashville Metropolitan Area

Creative and Content Strategy, Brand Storytelling, Fractional Creative Executive ConsultationClients: Industrial Strength Marketing, JPW Industries, Sake Brewers of North America

Greater Minneapolis-St. Paul Area

Overview: Led Sleep Number’s first Brand Story Team. Directed brand development and storytelling efforts across all linear and digital platforms for the competitive luxury durable goods seller and smart bed/mattress retailer.Responsibilities: Owned integrated content strategy, multi-platform, programming plan and distribution strategy to help grow brand’s strategic consumer pillars, including NFL partnership. Worked with sleep scientists and clinicians to tell meaningful stories to advance the brand’s position as a connected health/sleep science leader. Led daily relationships with media partners, including Google, Discovery/WB, Meta, HBOMax, Fox, Disney, NBC/Peacock. Worked with measurement-driven, full funnel marketing and media strategies; built content programs for multiple product launches; partnered on website re-design/ecommerce consumer journey mapping/ build-out of storytelling PDP. Worked with third party media and digital agencies, production companies, influencer/creators to produce ongoing programming for Sleep Number’s digital channels. Results: created over 200 episodes of social and digital content that generated over half a billion measured (514M) brand engagements (a 54% YOY lift) in 2022.

Greater Nashville Area, Tn

Co-owner of Unicorn Division, LLC, a private investment firm and brand/strategy/media consulting practice that manages investment interests in sectors that fascinate me. These include Proper Sake (artisanal alcoholic beverage brand, fermentation science), Uncanny Valley Farm, LLC (hemp and cannabis science and cultivation), thomoliphant (digital brand strategy, content production), and Stay (home design).UNCANNY VALLEY FARM, LLC is a 100 year-old family farm located just outside Columbia, Tennessee. We produce and sell the highest-quality CBG and CBD genetics, flower, biomass, and hemp products. With our unique mix of plant science and Master Grower-curated techniques, Uncanny Valley Farm is a premium Tennessee hemp cultivator. We believe that HEMP is a healing and transformative plant. We champion shareable, cutting-edge knowledge and proprietary, region-specific genetics, as well as high yields, highest quality product, and sustainable practices that will boost the reputation of Tennessee Hemp.

United States

Overview: Consulted Big Ten Conference, one of the Power Five college sports conferences in the US, advising on creative services, digital strategy, including a re-launch plan for their 14 social media channels.Responsibilities: Developed a creative content plan to engage and grow their 1M+ following; re-organizing and modernizing their creative services and digital staff and internal structure to support a new digital focus and future growth

Greater Nashville Area, Tn

Overview: Oversee daily operations of branded content agency and lead creative team focused on developing branded social media strategies promoting music artists and top global brands. Serve as Executive Producer/ Showrunner for variety television series and network specials. Negotiate and close agreements with staff, production teams, music executives, artists and networks, brands, and agencies.Selected Achievements:• Secured, maintained, and managed brand relations with Coca-Cola, Swisher, General Mills, Dr. Pepper, Kingsford, Kraft, Walmart, Walmart .com, Miller Coors, and Hallmark.• Executive Produced and managed multi-million-dollar projects for networks including Netflix, NBC, CBS, FOX, MTV Networks, Scripps Digital, GAC, VH1, A&E, Gannett, CMT. • Completed long-term and continuous partnerships to produce content for major brands including Walmart and Coca Cola exceeding strategic goals by 20% and resulting in 1.8% sales increase for Coca-Cola at 4000 North American Walmart stores in 2017 plus similar program for Kingsford leading to 11% sales growth at Walmart for two years consecutive years

This was my production imprint. While I ran Cloudland, I had two primary roles. I was an Executive Producer for networks, developing, creating, and producing series for Cloudland, and I was a plug and play Show Runner for hire, producing and directing series for other production companies. Some of my clients were CMT, ESPN, ABC, Fremantle, BHE Productions, Warner Brothers, and Universal.Responsibilities included:Day to day operations Documentary television and film productionSupervision of up to 150 production and post production contractorsDeveloping programming that focuses on celebrity driven ideas and real charactersProducing the company's slate of television, broadband, mobile, and interactive contentNegotiating packaging deals and partnership agreements for company's propertiesNegotiating talent deals for company's proeperties

Nashville

Director. I directed music-focused documentary films and television, music videos, and commercials.

Responsibilities included:1. Maintaining relationships with a who's who list of musical artists ranging from Shania Twain, Faith Hill,; and many others.2. Development of film and television properties. 3. Development of DVD and branded programming content.4. Scripting, producing, or directing network television projects. See credits attached.5. Day to day operation and management of a television, film, DVD, and interactive content company whose client list included major record labels (Capitol, MCA; , talent agencies (William Morris, CAA, the Brandt Agency, UTA), advertising agencies (Chiat Day, BBDO, and others), networks (CMT, CMT Canada, PBS, the Canadian Broadcast Company, CBS, and the BBC) , and studios (Dreamworks, Fox, and Warner Brothers).6. Oversight of growth of company and operations of its three offices in North America. 7. Executive, accounting, and administrative control over company's annual operating budget. 8. Scheduling and budgeting control over company's permanent, creative, and contracted staff of up to 100 persons.; Directed or produced over 200 music videos, 50 national and regional advertising campaigns, 15 network television and film projects.

Masters Of Fine Arts, Mfa Cinema Studies

Bachelors, Business Administration Marketing/Finance

Activities and Societies: Manager KWBU, college radio station

Education record