Thom Allcock Email & Phone Number

New York, Ny, Us

Beverly Hills, California, Us

New York, Ny, Us

• Member of Executive team, reporting to EVP, Chief Revenue Officer• Manage the Us Weekly Content Studio with a team of creators, marketers, designers, and analysts• Ideation and execute branded and sponsored content programs with print, digital, social, video, podcast, OTT and influencer elements• Worked with top-tier advertisers, such as Starbucks, Netflix, Crate and Barrel, Walmart and American Cancer Society• Revamped go-to-market strategy and sales collateral to include enhanced targeting, social integrations and interactive video• Produced "Us Weekly's Most Stylish New Yorkers" event during NYFW• Won Honorable Mention Cynopsis Model D Awards: Best Branded Content (Crate and Barrel) and Branded Web Series (Delta Faucet)

London, Ontario, Ca

• Establish organization structure and processes for Dipy's Branded Content Studio• Design social-first, branded content programs that incorporate video, written and visual content across major social platforms (Facebook, Instagram, Snapchat and Twitter) as well as premium programmatic media• Create and implement on-going marketing communications plan including monthly B2B email campaign, thought leadership via partnership with Cheddar TV, media relations, visibility opportunities and speaking engagements• Published two white papers: 5 Ways to Power Up Your Social Video and 5 Ways to Power Up Your Social Commerce• Establish and lead Center of Excellence for the Diply brand; oversee brand audit and development of guidelines for internal and external expressions of brand

Brisbane, California, Us

• Manage, lead and direct the Marketing Solutions and Product Marketing teams in developing revenue-generating marketing partnerships for Mode Media brands, including Native, Display, Original and Influencer Content, Video, Mobile, Programmatic elements• Develop sales marketing materials; Interface with sales personnel and translate their needs into marketing materials and creative sellable concepts• Proactively identify/develop solutions to generate revenue tied to emerging digital platform offerings• Managed roll-out of company name change and re-brand from Glam Media to Mode Media, including sales training, go-to-market strategy and marketing communications• Produced presentation and managed production team for IAB NewFronts 2015

• Drove global sales efforts for SAY’s Food and Style verticals across mobile and web platforms; responsible for generating more than $5 million in revenue in the first half of 2012.• Created a business plan for each channel, which includes prospecting, account planning, in-market support and marketing/promotion.• Developed custom content strategy and opportunities for digital properties and exclusive partners, including xojane, Gear Patrol, Fashionista, Serious Eats and Food52, among others.• Managed, trained and coached a NYC-based team of three sales executives whose accounts include mass & prestige beauty, retail, American & European fashion, luxury goods and liquor advertisers.• Liaised with Marketing Solutions and Editorial Operations teams to develop scalable branded content, native advertising, sponsored social media campaigns and editorial calendars as part of in-market strategy.• Interacted daily with senior client and agency personnel

• Contact lead for Beauty (Prestige and Mass), Consumer Electronics, Automotive, Business/Financial, Travel and Media/Entertainment• Developed sales platform and selling tools for InStyle.com iPad application

New York, Ny, Us

• Executive management team member responsible for brand management and growth strategy• Created long-term, third-party partnerships to secure business from key advertisers such as VH1, Hard Rock Café and Target.• Oversaw integrated opportunities for 2009-2010 marquee issues: Rock and Roll Hall of Fame 25th Anniversary (largest issue of 2009), RS 100, Hot Issue and Ultimate Music Library.• Served as creative director for custom in-magazine and online programs that resulted in 300 pages and $25 million in incremental revenue, annually. • Secured top talent for clients’ promotional efforts, including Lady Antebellum for Heineken, Taylor Swift for Verizon, Hilary Duff for Matrix Hair Care, and LL Cool J and Nickelback for Chevy.