20+ years of solid experience in marketing, trade marketing, digital, communication, team management, commercial and strategic business in 2 FMCG leading companies: UNILEVER and NESTLE' PURINA.Accustomed to managing multicultural and multi-functional contexts, I devote special attention to the development of people and inter-functional relationships, with a motivational and collaborative leadership style. I'm passionate about branding and business strategy development linked to flawless execution.Over the years, the refinement of my analytical and prioritization skills has allowed me to combine an innate strategic approach with a concrete ability to make things happen.International Experiences: Spain - Southern European Countries (Romania, Bulgaria, Croatia, Greece-Malta)Expertise: Marketing, Trade Marketing, Brand management, Digital, Communication, Team management, Portfolio and Business Strategy, Product Innovation, Change Management
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Commercial And Marketing DirectorCroci SpaMilan, It -
Global Marketing,Trade & E-Commerce DirectorCroci Spa Mar 2024 - Present
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Marketing And Communication Director - SpainNestlé Purina Petcare Europe, Middle East & North Africa Mar 2020 - Dec 2023Responsible for marketing, corporate communication and PR strategy, digital acceleration, team and change management, Business P&L.I managed two major critical issues with timely adjustments to portfolio strategy and mktg plan, redefining commercial prioritites, price positionig and promotional policies; I rationalised corporate communication and PR strategy with a focus on a few macro platforms; I optimised research and CRM strategy. -
Marketing Director Business Unit GroceryNestlé Purina Petcare Europe Jun 2015 - Mar 2020Milano, ItaliaResponsible for all Purina portfolio, marketing strategy and communication, team management and business P&L.Overseeing multiple projects in the areas of portfolio, consumer and communication strategy, digital and social media, e-commerce, supervision of media agencies, launch of new brand, team reorganization and succession plan.
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Regional Business Coordinator - Southern EuropeNestlé Purina Petcare Europe Jan 2012 - Jun 2015As part of an internal team of 3 consultants, I was responsible for the commercial side (marketing and sales). After an in-depth analysis of the market situation, we defined a 5-year strategic business plan for the region (business model, route to market, organisation, portfolio management) and supported the country managers and the market team in the execution of the plan, with the development and implementation of the relevant marketing and customer plan for the region.
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Marketing ManagerNestlé Purina Petcare Europe Feb 2009 - Jan 2012Responsible for super premium brands in the Purina Portfolio (Gourmet, Purina ONE and Felix) and related P&L; team management.I defined the marketing strategy and communication plan, launched the Felix brand (naming, adverstising campaign for price positioning), strengthened the leadership position for the other brands with a focus on optimising investments and implementing the business plan.
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Trade&Marketing ManagerUnilever Jan 2007 - Feb 2009- Brand Re-launch: medium-term strategic plan definition, development of new logo and packaging design, product innovation and communication strategy - Participation in the sales process of the "Santa Rosa" business unit with support to the investment bank and presentation to potential buyers- Commercial policy, sales force objectives definition, relationship with Customers -
Senior Brand ManagerUnilever Oct 2005 - Jan 2007- Defining the local strategy and communication plan - Relaunch of the Calvé TopDown range: concept design, product positioning, development of new recipes with R&D, new packaging, communication campaign (TV and Print)
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Trade Marketing ManagerUnilever Jan 2004 - Oct 2005- Defining promotional policies and goals for the sales force - Management of ‘First entry’ of Knorr brand in the chilled market with fresh soups- Implementation of category management projects
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Brand ManagerUnilever Nov 2001 - Dec 2003- Re-launch of Knorr Ready-made Sauces: consumer insight, concept definition, recipes development with R&D, packaging development, advertising campaign definition and implementation
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Financial AnalystAccenture Mar 2001 - Nov 2001
Thomas Agostini Education Details
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Leadership Program -
110/110 E Lode
Frequently Asked Questions about Thomas Agostini
What company does Thomas Agostini work for?
Thomas Agostini works for Croci Spa
What is Thomas Agostini's role at the current company?
Thomas Agostini's current role is Commercial And Marketing Director.
What schools did Thomas Agostini attend?
Thomas Agostini attended London Business School, Università Degli Studi Di Torino.
Who are Thomas Agostini's colleagues?
Thomas Agostini's colleagues are Davide Cutrupi, Dario Croci, Fabio Amico, Martino Esposito, Johnny Miatello, Sabrina Crugnola, Tiziana Patella.
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Thomas Agostini
Post Prod. Audio 105 Miami | Conduttore Radiofonico @ Radio 105 Lab | Customer Service & Np Engineer Presso ApuacomMassa -
Thomas Agostini
Bologna -
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Thomas Agostini
Italy1unilever.com
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