Thomas Alexander
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Thomas Alexander Email & Phone Number

Location: Dubai, United Arab Emirates 21 work roles 2 schools
1 work email found @eim.ae LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
General Manager
Location
Dubai, United Arab Emirates

Who is Thomas Alexander? Overview

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Thomas Alexander is listed as General Manager at RAG Foodstuff Trading LLC ( Green Farm), based in Dubai, United Arab Emirates. AeroLeads shows a work email signal at eim.ae and a matched LinkedIn profile for Thomas Alexander.

Thomas Alexander previously worked as Chief Executive Officer at Sama Alkhair Food & Beverages Co L.L.C (Oi Fresco) and Chief Executive Officer at Sama Alkhair Food & Beverages Co L.L.C (Oi Fresco). Thomas Alexander holds Bachelor Of Commerce (B.Com.), Cost Accounts from Kerala University.

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Profile bio

About Thomas Alexander

CORE COMPETENCIES Exposed and experienced in Strategic Business Planning, Budgeting, P & L, Stakeholder Management, Procurement, Operations, Business Development, Sales & Marketing, Merchandising, People Management & Skills Development, Branch Management, Category / Brand Management, Key Account Management, Distributor Management and Production Design, Planning & Cost Control. SUMMERY Competitive and result-oriented professional. Strategic achiever – business planning, budgeting and P&L. Procurement, negotiation, deal closure and annual contracts. Seasoned communication skills and rapport-building expertise. Researching and developing purchase and marketing opportunities. Evaluation, credit negotiation, order placements and implementation. Team Building and leadership capabilities and service excellence (CRM). Trade channel development - modern, traditional, HORECA and pharmacy. Follow up on documentation, clearance, transportation, storage and payment. Category management and Brand management – planning and implementation. Operations - Trade marketing, supply chain and logistics planning & implementation. Branch management, people skills development and training & managing stakeholders. Private label planning, budgeting, production, placement, merchandising & brand positioning.

Listed skills include Key Account Management, Sales Operations, Distributed Team Management, Team Management, and 27 others.

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Thomas Alexander's current company

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RAG Foodstuff Trading LLC ( Green Farm)
Rag Foodstuff Trading Llc ( Green Farm)
General Manager
Dubai, AE
AeroLeads page
21 roles

Thomas Alexander work experience

A career timeline built from the work history available for this profile.

General Manager

Rag Foodstuff Trading Llc ( Green Farm)

Dubai, Ae

Chief Executive Officer

Current
Sama Alkhair Food & Beverages Trading Co L.L.C (Freshline)
Nov 2023 - Present

Chief Executive Officer

Sama Alkhair Food & Beverages Trading Co. L.L.C. (Oi Fresco)
Dec 2023 - Apr 2024

Chief Executive Officer / General Manager

Rag Foodstuff Trading Llc ( Green Farm)

www.ragfoods.comBrands: Green Farm, Victoria White, Somi, Budget Buy, Marias, Govind Milk Products, IAM Super, Pro-nuts, QzeenProducts: Rice, Sugar, Pulses & Spices, Masalas, Super Food, Herbs, Flours, Coconut Oil, Dry Fruit & Nuts, Pickles, Jams, Chutneys, Paneer, Ghee, Cakes etc.o Participates with senior management in the development and implementation of strategic plans.o Establishes and attains challenging/ achievable service goals while ensuring financial viability.o Ensures the attainment of company objectives through the selection, development, organization, motivation, management, evaluation, and promotion of human resources and through the establishment and maintenance of facilities, equipment, supplies and other required sources.o Establishes and maintains communications and relations with the Staff and supports the development of business ventures with them, individually and collectively, that promotes cooperation and coordinated effort in accomplishing mutual goals.o Ensures the products and services are produced in a cost-effective manner.o Fosters smooth functioning and efficient organization by anticipating problems and timely and effective resolution of disruptions.o Strategic business planning, budgeting and P&L. Monitoring of all financial activities.o Stakeholder management, formulating business policies and enhancing organization's image.o Product development, cost calculation, pricing, promotion planning, display budgets and support materials .o Operations management, team leadership, guidance, planning, job allocation, transport management, focused stock movement and training.o People management, support operations, talent hiring, orientation, training, and assigning.o Brand development, marketing budgets, proper advertisement & brochure roll out and launch plan.o Follow up with the procurement and production team by supporting their operations.o Ensuring product availability & proper merchandising in retail stores.

Jan 2022 - Dec 2023

Operations Manager

www.7harvest.aewww.arabindiaspices.comwww.rk4ever.comBrands: R K Pulses & Spices, Shaheen Cooking Oil, 777 Sunflower Oil, 777 Brand Pulses & Spices, Maculex, KPL Shudhi Coconut Oil, Anjali Sesame Oil etc.Products: Pulses & Spices, Masalas, Rice, Sunflower Oil, Cooking Oil, Coconut Oil, Semolina, Dry Fruit & Nuts etc.○ Strategic business planning, budgeting and P&L. Monitoring of all financial activities.○ Stakeholder management, formulating business policies and enhancing organization's image.○ Forecasting, purchase, scheduling expenditures, merchandise logistics & contracts.○ Product development, cost calculation, pricing, promotion planning, display budgets and support materials .○ Operations management, team leadership, guidance, planning, job allocation, transport management, focused stock movement and training.○ Private label design, license, quality, pricing, placement, positioning, launch and implementation.○ To negotiate distributorship of popular fast moving brands for local markets and for the HORECA sector.○ Branch Management and day to day office administration. People management, train and monitor team & support their operations.○ Brand development, marketing budgets, proper advertisement & brochure roll out and launch plan.○ Follow up with the procurement and production team by supporting their operations.○ Ensuring product availability & proper merchandising in retail stores.○ People management - talent hiring, orientation, training, and assigning.○ Negotiate, procure and to ensure good deals on bulk products purchases.

Feb 2020 - Dec 2021

Procurement Manager

Київ, Ua

Brands: BigMart Plus, Daily Harvest, Kitchen Chef, Daily Pure, Poultry Fresh, Morning Fresh, Valley Fresh, Star Detergents and Satin Ultra.Products: Vegetables & Fruits, Pulses, Spices, Rice, Dry Fruits & Nuts, Eggs, Detergents and Tissues.○ Lead and train the Procurement and Producyin team. Recruit and guide, stakeholder management, P&L, waste management, product planning and design.○ To plan, design, negotiate on quality & price, develop, register, distribute, merchandise and launch brands under private labels.○ Ensured quality in Procurement, Production and storage.○ Worked with quality circle on production and registered under HACCP & ISO certificate○ Sales forecasting, promotions, scheduling expenditures and product development.○ Focus on quality check, packing, pricing, negotiations and bulk purchases.○ Enlisting new product availability by meeting / visiting exhibitions, ensuring quality, negotiate price & quantity, credit / payment terms, tracking transportation, customs and other tax clearances, logistics, storage and stock availability in retail.○ To ensure availability of popular fast moving brands by buying from local markets or by import at the best price.○ To ensure availabilty of fresh and pure fruits & vegetables by sourcing from local market or import and distribute within the speculative time.○ Proper perishable product movement, storage, pricing, displays and low wasteage.○ Guide, train and monitor the procurement / production team by supporting their operations.○ Ensuring production, planned distribution, product availability & proper merchandising in retail stores.○ To ensure good value, price, cost for products for promotional activities with proper stock availability, distribution and visibility in promotional area.○ Ensuring product visibility with planned merchandising & display management.

Feb 2018 - Jan 2020

Business Development Manager - Fmcg

Bismi International General Trading Llc

Brands: Kitchen Treasures, Silver Cook, Kitchen Chef, Aurous, Raj Mehak, Elate, Red Leaf & BismiProducts: Spices, Masalas, Pickles, Rice, Tea, Soft Drinks & Philippine products.Meets sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions Sales forecasting, preparing annual budget, scheduling expendituresplacement plans & product merchandise.Key account management with annual contract agreementsTailor made promotions as per the customer\'s account calendarGuide and monitor sales team and supporting their operationsNew customer addition by ensuring their credibilityEnsuring merchandising & product display management with the implementation of PlanogramIdentification of OTC (Other Trade Channel) and ensuring extra visibilityAccomplishes sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining

Sep 2016 - Dec 2017

Dgm - Marketing

Periyar Polymers Ltd

Brands: Skyfoam & FloridProducts: Mattresses & PillowsNew brand development (Florid), allocation of marketing budgets, proper advertisement & brochure roll out and launch plan.New brand development, allocation of marketing budgets, proper advertisement & brochure roll out and launch plan.Sales forecasting, preparing annual budget, scheduling expendituresDistributor development, placement plans & product merchandise.Dealer sales force training & in-shop branding.Logistics planning & ensuring proper storing.Ensuring proper response to customer queries and complaints.Meets sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.(Rs 75 crores/annum)Accomplishes sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and proceduresBrand availability achieved through distributor appointment, route plan

Sep 2015 - Aug 2016

Sales Manager

Brand: AVT Products: Tea – Dust, Leaf & Tea bags, Coffee & Vending Machines  Meets sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.(Rs 75 crores/annum)  Accomplishes sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures  Achieves sales operational objectives by contributing to sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.(2400 Tonnes/annum)  Sustains rapport with key accounts by making periodic visits; tailor made promotional supports; anticipating new opportunities.  Brand availability achieved through distributor appointment, route planning, stocking, training, placement, visibility and rotation of products.  Reported to the Chief Executive Officer (CEO).

Aug 2013 - Jan 2015

Agm - Sales & Marketing

Grove Limited

Brand: Grove Products: Flavored Cassava & Banana Chips, Whole Spices, Cashew Nuts, Peanuts & Almonds.  Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, and demand. (Rs 24 crores/annum)  Accomplishes sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.  Achieves sales operational objectives by contributing to sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change  Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.  Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.  Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.  Reported to the Managing Director

Nov 2012 - Apr 2013

Sales Manager

Palm International Llc

Brands: Rhinos Club, Fulla, Disney, Snoopy, Garfield, Tigex. Products: Licensed Character Shampoos, Soaps, Perfumes, Home Linen, Garments & Baby Care.  Budgeting & achievement of annual budgets, P & L. ( AED 30 million /annum)  Key account management with annual contract agreements  Tailor made promotions as per the customer's account calendar  Guide and monitor sales team and supporting their operations  New customer addition by ensuring their credibility  Ensuring merchandising & product display management with the implementation of Planogram  Identification of OTC (Other Trade Channel) and ensuring extra visibility  Statistical analysis of each promotional activity and promoter support  Regular interaction with the distributors / customers on product feedback  Scrutinize competitor activities and strategy & action for our portfolio  Regular performance review / appraisal and individual training for the team  Regular interaction with Logistics, Procurement and Merchandise Manager on product movement  Reported to the Operations Manager

Aug 2011 - Oct 2012

Sales Manager

Dubai, Ae

Brands: Dabur, Vatika, Godrej, Cavin Kare, Paras, Balsara, Freeman, Heinz, CoRo (Sun Top), Libbys, Appletiser. KRBL (India Gate), Borges, Buitoni, Bokomo, Kerry Gold, Sanitarium, Mazola, Shama, Tata Salt, Double Delight & Hellema Products: Heinz Ketchups, Mayonnaise, Farley's Biscuits, Libby's Fruits & Vegetables, Borges Olive Oil, Buitoni Pasta, DD Waffles, Bokomo Cereals, Appletiser Sparkling Juice, Sun Top Juice, Kerry Gold Cheese & Butter, India Gate Basmati Rice, Mazola Oil, “So Good” Range, Hellema Cookies, Shama Spices, Tata Salt, Dabur Range of Oil & Glucose, Godrej Soaps, Hair Dye & Powder, Paras Moov, Krack, Zatak, Mrs Marino, Nyle Oil, Odonil & Freeman Creams  Country's (UAE) channel business development – Traditional Trade.  Support the management on budgeting and supply chain on promotional activities  Achievement of annual budgets, P & L (AED 12 million/annum)  Managing sales - van and stock (ROI), merchandising & credit control as per the company norms  Periodical interaction and field visit with stakeholders (Suppliers) and negotiate for market support  Plan and action BTL promotions as per market /seasonal need and ensuring distribution and visibility in the trade  Negotiating, finalizing and implementation of annual contracts with key customers  Approaching new customers recommended by peer & ensuring their credibility.  Regular performance review / appraisal and individual training for the team  Branch Management and to monitor on the day to day office administration  Regular interaction with Logistics and Supply Chain on product movement  Reported to the General Manager

Aug 2007 - Jun 2011

Territory Executive

Vevey, Ch

Brands: Nido, Nescafe, Nesquik, Milo, Cerelac, Nan, Maggi, Quality Street, Kit Kat, Lion Bar. Products: Nido Milk Powder, Maggi Range of Soups, Noodles, Bouillon & other culinary products, Nescafe range of beverages, Nesquik, Milo, Breakfast Cereals, Confectionery – Kit Kat, Quality Street, Aero, Lion Bar, Milky Bar etc  Spearheading sales operations; establishing leadership and enhancing market shares.  Support the management on budgeting and regular achievement of assigned targets.  Managing the major key accounts with annual contracts and frequent promotional support.  Managing and motivating teams, to bring out their best in realizing organizational objectives  Ensuring merchandising support to the customers and proper use of POPs.  Computing retail selling price for the SKUs & ensuring their conformity to prevailing market trends

Jun 2006 - Jul 2007

Territory Executive

Spinneys Dubai Llc - Nestle

Brands: Nido, Nescafe, Nesquik, Cerelac, Nan, Maggi, Buitoni, Libbys, Quality Street, Kit Kat..Products: Milk Powder – Nido, Maggi Range of Soups, Noodles, Bouillon & other culinary products, Nescafe range of beverages, Nesquik, Milo, Breakfast Cereals, Buitoni Pasta. Libbys Fruits & Vegetables, Confectionery – Kit Kat, Quality Street, Aero, Lion Bar etcBranch, Sales & Merchandising team management (2001–05 KhorFakkan Branch). Branch, Traditional Trade & Merchandising team management (2001–05 KhorFakkan Branch)  Accomplished sales targets with unified efforts from the sales and merchandising teams  Led, motivated & constantly counseled the teams and assisted them for achieving branch targets  Supported trade with seasonal and trade offers for maximum sales and consumer awareness.  Actively supported budgeting, target setting and P & L.  Close monitoring of Competitor activity to ensure counter attacks on correct period.  Controlled Warehouse inventory and logistics movement for the best coverage to the customers  Good relationship with Key Account customers and best visibility agreements and product display

Nov 1993 - May 2006

Sales Supervisor

Kwality Biscuits Limited

Products: Biscuits – Kwality Glucose, Pusti Milk Biscuits etc and Confectionery.Customers: Kerala State, India. Mentored and motivated the sales and logistics team, to scale the sales targets in the Indian state of Kerala, ensured prompt service and timely delivery goods at every distribution counter  Responsible for the promotional activities of nascent and existing products, creating an awareness of its features and augmenting business avenues for the company  Evaluating the performance of the team, providing them with resourceful inputs and implementing result-oriented strategies to boost the sales targets  Reported to the company directors on the progress in the business enhancement operations and suggesting them on ways to improve the product portfolio to rake in enhanced profits

Nov 1992 - Aug 1993

Territory Supervisor

Mumbai, Maharashtra, In

Brand / Products: Biscuits – Parle G, Krack Jack, Monacco, Cheeslinks, Sixer and Confectionery- Kissme, Mango Bite, Poppins, Roll A Cola etcCustomers: Ernakulam, Alapuzha, Kottayam, Trichur & Palghat districts in Kerala State, India. Managed the sales, distribution and promotional activities in nascent territories and existing ones, deployed business-centric strategies to clinch repetitive business in highly competitive environments.  Responsible for forecasting and assigning monthly targets to distributors, sales teams, comprehending the market trends and assimilating the fluctuations in the market to improve organizational profitability.  Maintained the inventory at optimum levels for distribution to the channel sales associates and ensured the availability of products at every counter

Dec 1990 - Oct 1992

Salesman

Godrej Soaps Ltd.

Brands / Products: Soaps – Cintol, Fresca, Vigil, Crowning Glory Detergents – Key & Scorrers – Chavi Bar, Hair Dye, Talcum Powder etc Distributor management on stocking, bill payments and distribution  Ensured front line placement of products, and effective merchandising in the outlets as per the requirement with ensured stock holding.  Ensured proper usage of POS materials as additional support to ATL advertisements.  Trained the salesmen at the distributor’s end, on the product features, placement and display plan.

Mar 1989 - Nov 1990

Manager / Salesman

Tod Sloan

Brands: Parchute, Peirce Leslie, CampcoProducts Handled: Marico Industries – Parachute Range, Peirce Leslie Cashew Nuts, Campco Chocolates etc Ensuring proper distribution of products in the local market as per the principal company needs.  Controlling market credit and to watch on the stock rotation (FIFO) and short expiry management.  Coordinated with the principal company officials on inventory, damages, credit terms & promotions  Executed good promotional activities in the market to get the best visibility and sales

Dec 1985 - Mar 1989
2 education records

Thomas Alexander education

Bachelor Of Commerce (B.Com.), Cost Accounts

Kerala University

P G Diploma In Marketing Management, Marketing Management

Annamalai University
FAQ

Frequently asked questions about Thomas Alexander

Quick answers generated from the profile data available on this page.

What company does Thomas Alexander work for?

Thomas Alexander works for RAG Foodstuff Trading LLC ( Green Farm).

What is Thomas Alexander's role at RAG Foodstuff Trading LLC ( Green Farm)?

Thomas Alexander is listed as General Manager at RAG Foodstuff Trading LLC ( Green Farm).

What is Thomas Alexander's email address?

AeroLeads has found 1 work email signal at @eim.ae for Thomas Alexander at RAG Foodstuff Trading LLC ( Green Farm).

Where is Thomas Alexander based?

Thomas Alexander is based in Dubai, United Arab Emirates while working with RAG Foodstuff Trading LLC ( Green Farm).

What companies has Thomas Alexander worked for?

Thomas Alexander has worked for Rag Foodstuff Trading Llc ( Green Farm), Sama Alkhair Food & Beverages Co L.L.C (Oi Fresco), Sama Alkhair Food & Beverages Trading Co L.L.C (Freshline), Sama Alkhair Food & Beverages Trading Co. L.L.C. (Oi Fresco), and Seven Harvest.

How can I contact Thomas Alexander?

You can use AeroLeads to view verified contact signals for Thomas Alexander at RAG Foodstuff Trading LLC ( Green Farm), including work email, phone, and LinkedIn data when available.

What schools did Thomas Alexander attend?

Thomas Alexander holds Bachelor Of Commerce (B.Com.), Cost Accounts from Kerala University.

What skills is Thomas Alexander known for?

Thomas Alexander is listed with skills including Key Account Management, Sales Operations, Distributed Team Management, Team Management, Fmcg, Forecasting, Pricing, and Retail.

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