Market responsibilities including maintaining key retail accounts in Arizona, New Mexico, and El Paso, TX. Grow packaged ice revenue at profitable rate through Management By Objectives and developed coverage plan.

Responsible for sales and developing sales plan to grow revenue and profit for privately owned pool construction company. Recruited, trained and developed sales team

1985-2004: Responsible for various key sales-market areas to gain availability, distribution, sales, growth, and profit in including the key competitive areas which included the largest Region, and Division for the Dr Pepper Company. Market Sales Manager: July 1985 -January 1988: Increased volume in a "cola dominated market" by 18 % during my three years in Atlanta, Georgia (Coca Cola home city) from a three market share to a 5 share working closely with the Pepsi Bottler to help compete in Atlanta in a heavy Coca Cola Market - Atlanta GeorgiaKey Account Sales Manager: 1988-1990, San Diego, CA: responsible for 12 Western States, "Key Accounts" or important accounts. Gained brand awareness through inclusion of advertising with major cola brands affiliated with the Dr Pepper Company. Increase Key Account volume by 33% during Key Account period. Integral in leading and the success of the Dr Pepper "Priority Brand Marketing Strategy"Division Sales Manager: Houston, TX. 1989-1992: Responsible for three markets (Market Manager- Management responsibilities), which was the largest volume division in the country for Dr Pepper. Recruited, Trained and Coached Market Managers to exceed volume / profit plans. Promoted all Market Managers during Division Manager period. Successful Re-launch of Diet Dr Pepper leading all divisions in growth with 2.6 million unit increaseRegion Sales Manager: San Diego, CA 1992-1995, responsible for IBC Root beer and affiliated "warehouse direct" brands.Region Sales Manager: San Diego CA. 1995-2004, (Dr Pepper purchased by Cadbury North America1995) through re-alignment was assigned Region Manager for "non-allied" brands, including Dr Pepper, Crush, Squirt and Canada Dry Brands. Worked closely with Coca Cola bottling network of Southern California to grow availability gaining 14 new packages, distribution and volume. Grew total brand line by 2.5 million plus units and $3,000,000 in sales