Business Development Manager/Marketing Manager
Arden Hills, Minnesota, Us
- Product Promotion: Personally oversaw on-site marketing of $28 million line of fluid milk, cultured, and ice cream products in the Chicago/Milwaukee area, focusing on both foodservice and consumer segments.- Financial Management: Managed total P&L accountability, including creation of annual and long-range budgets and financial reviews and analysis.- Marketing Experience: Successfully introduced a line of Land O' Lakes creams nationally. Developed and directed marketing activities surrounding the introduction, including budgets and trade spending analysis. - Business Development: Initiated and expanded unique private label opportunities in a commodity industry.- Marketing Programs: Developed and supervised activities related to category analysis, pricing strategy, product sourcing, sales promotion, and trade support.