Thomas Austin Email & Phone Number

Geelong West, VIC, AU

• Acted as the go-to person for all matters related to Salesforce Marketing Cloud, providing guidance and leadership to the marketing automation team
• Developed complex AMPscript logic to dynamically display personalised content, log reporting data, and communicate with external APIs
• Developed SSJS activities utilising WSProxy to automate a number of complex tasks
• Leveraged Vue.js and SSJS to build interactive landing page forms with conditional logic, validation rules, and asynchronous data handling
• Enabled web and app teams to integrate with Salesforce Marketing Cloud by configuring API credentials, supplying relevant endpoints, and validating tests
• Developed SQL queries to automate data management processes, including data cleansing, segmentation, and reporting

Melbourne, Victoria, Australia

• Set up and optimised automated journeys across the customer lifecycle, including onboarding, retention, post-purchase, etc
• Set up, scheduled, and deployed email marketing campaigns, including one-off, recurring, and triggered campaigns
• Developed modular HTML email templates following best practices and shifting industry trends, and style guide updates
• Troubleshooted email rendering issues and other performance issues to ensure accurate rendering across all email clients
• Utilised AMPscript to render personalised content based on defined data points
• Analysed email marketing performance, providing actionable insights and improvements for future strategies

Melbourne, Victoria, Australia

• Developed modular HTML email templates following best practices, shifting industry trends, and style guide updates
• Troubleshooted rendering and performance issues to ensure emails were consistent across all email clients
• Configured email templates and modules across a variety of marketing automation platforms for end-users
• Utilised AMPscript and other email scripting languages to render personalised content based on defined data points
• Configured test data and performed render previews to ensure all personalisation scenarios were met
• Utilised design software to inspect email design specs as well as edit, export, and optimise image assets

London, England, United Kingdom

• Oversaw daily email operations and lead the email marketing team, ensuring all campaigns were completed accurately and deployed on time
• Set up, scheduled, and deployed email marketing campaigns, including one-off, recurring, and triggered campaigns
• Liaised with other team members and internal stakeholders to meet the objectives and strategy of our email campaigns
• Segmented subscribers based on transaction history and behavioural activity such as email engagement and website interaction
• Remained current on new technologies, frameworks, and best practices to develop robust email experiences
• Planned and developed post-purchase journeys with a focus on driving cross-sell and up-sell

London, England, United Kingdom

• Set up, scheduled, and deployed email marketing campaigns, including one-off, recurring, and triggered campaigns
• Utilised AMPscript to render personalised content based on defined data points
• Attended client and producer meetings to take briefs, discuss feedback, and deliver projects
• Analysed email marketing performance, providing actionable insights and improvements for future strategies
• Designed landing pages, email campaigns, website banners, presentations, and custom reports
• Configured SQL environments to store email engagement data, utilising queries to uncover behavioural insights

Melbourne, Victoria, Australia

• Designed and developed bespoke emails for one-off marketing campaigns to maximise subscriber engagement and increase conversions
• Designed supporting campaign content for landing pages, website banners, and social posts
• Analysed email marketing performance, providing actionable insights and improvements for future strategies
• Leveraged data through segmentation for targeted campaigns and personalised dynamic content
• Ran and measured A/B tests on subject lines, messaging, and layouts, helping to improve KPIs
• Remained current on new technologies, frameworks, and best practices to develop robust email experiences

Brisbane, Queensland, Australia

• Designed multi-channel marketing campaigns including emails, catalogues, social posts, print ads and in-store signage
• Developed landing pages, fixed user interface issues and updated websites with new campaign content
• Researched target markets, helping to inform design decisions and communicate relevancy across all brands
• Re-designed new e-commerce websites, working alongside developers to maintain the accuracy of final output
• Developed branding for a new in-house product range and applied it to various types of packaging
• Shot and produced video content to promote new products, product reviews and brand messaging

Associate Degree Of Applied Design, Communication Design

Diploma Of Commercial Arts, Graphic Design