Media And Ad Tech Consulting
T.Shell Consulting
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Thomas B. Shell Email & Phone Number
Media and Ad Tech Consulting
at
T.Shell Consulting
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✓ Verified Jul 2026
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Current company
T.Shell Consulting
Role
Media and Ad Tech Consulting
Location
New York City Metropolitan Area, United States
Who is Thomas B. Shell? Overview
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Thomas B. Shell is listed as Media and Ad Tech Consulting at T.Shell Consulting, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Thomas B. Shell.
Thomas B. Shell previously worked as Media & Ad Tech Consulting at T.Shell Consulting and Strategic Advisor (Time Retainer Contract) at Mission Based Media (Healthcare Podcasts+Omnichannel). Thomas B. Shell holds Advertising Communications from University Of South Carolina-Columbia.
Profile bio
About Thomas B. Shell
Omni-channel advertising, and the data driven technology that fuels it, is at the intersection of art and science. What I find most interesting about it; much like religion and politics, you are dealing with subjective ideologies driven by various proprietary methodologies. All compete to be best in class with the goal of "inform", "persuade", and "create beneficial action(s)" - results vary across the ecosystem as a whole.Let me help you achieve continuous success!This left-handed Leo approaches business challenges with great zeal. Learning how to adapt, optimize, and control this 'zest for life'. Over the years, many hats worn, many goals accomplished, all contributing towards my incremental growth: Day after day, month over month, year over year.Long list of people & companies who have benefited from that effort. Happy to talk shop about the approach & philosophy taken. A lot of public and NDA private details that have added layers to my 'onion'.Talk to me about your current business challenges, so we can ideate what’s next:- Revenue ‘Hunter’ w/ a green thumb in AM ‘Farming’ - Ability to toggle between supply and demand sides- Cross-Platform, Cross-Device knowhow- Analytical + Creative
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Thomas B. Shell's current company
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T.Shell Consulting
10 roles · 20 years
Thomas B. Shell work experience
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Media & Ad Tech Consulting
Current
T.Shell Consulting
Working with clients in Publisher Solutions, Data/Identity Strategy, Ad Tech Infrastructure, CTV (OTT/VOD/FAST), Social Media / Influencer, Traditional (Omni-Channel) + Emerging Media environments (DOOH/Audio)- Business Devlopment / Strategic Partnerships- Demand Procurment (Programatic + Direct) - Supply Relationships (O&O) - Go-To-Market, S.W.O.T. Analysis, Market Entry & Expansion Strategy - solving multifaceted Data & Identity Graph challenges- Training & MentorshipConsulting Advisor: Tegus, GLG, Coleman GroupAdvisory Board Member: Vodel Media (2018-2020)Retained FT - Sr. Director Business Development - Aniview 2022-2023Retained FT - Sr. Director Business Development - Playwire 2021-2022Retained FT - Platform Partnerships + M&A Strategy - Cedato 2018-2019Numberous sub-contracted roles from other affilate partners (partly NDA work - client details available upon request)
2018 - Present
~8 yrs 6 mos
Strategic Advisor (Time Retainer Contract)
*Still Active - P/T w/ company*Strategy Development of the Following: - Podcast to Omni-channel media footprint- Go to Market Optimization - Media ROI & Pricing Assessment- Data & Identity Graph Advicement- Ideal Client Profile Targeting (Healthcare, Pharma, Health & Wellness)- Demand Procurementhttps://missionbasedmedia.com/https://healthpodcastnetwork.com/about/https://www.linkedin.com/showcase/health-podcast-network/
2020 - 2022
~2 yrs
Client Strategy & Partnerships
*Still ACTIVE P/T as bench member*Business Development & Partnerships• Targeted Focus: Ad Tech, Enterprise Publishers, CTV/OTT, Finance• Define Solutions Scope for Tech, Target, and/or Talent Needs • ROI Projection & Analysis for Client Investment • Connecting Buy & Sell Side Partners• Data & Identity Graph Solutions / Best PracticesIndividual Contributor & Client Strategy• Understanding "Wants & Needs" that affect ROI/Revenue• Sales & Emerging Tech Training (Webinars & Seminars) • Establishing Programmatic Sales Best Practices• Omni Channel Tactical Alignment• Post-Cookie Data Strategy Landscape & Recommendation• Magnify - Supply & Demand Team Sales
Oct 2019 - Apr 2021
Director, Strategic Partnerships (Tremor & Telaria Platform)
*Tremor Video SSP changed to Telaria Sept 2017*• Pitch, Sell & Onboard New Publishers to the Platform• Assess and Evaluate Ad Tech Vendors• Maintain & Drive Sales Funnel & CRM Pipeline Conversion• Drive Strategic Direction of North American Clients• Project & Formulate Platform Revenue Goals • Identify, Collaborate, and Pitch (PMP) deals with Demand Facilitation Team• Educate Clients & Staff on CTV/OTT Trends• Present OTT Ad Serving & Data Integration Options• Demand Facilitation (Post Tremor DSP divestment)
May 2017 - Sep 2018
Sr. Media Sales Director (Programmatic & Direct) - North & South Americas
• Lead Direct and Programmatic Sales Teams• Oversee All Revenue Generation NA + LATAM• Write Regional Sales Strategy for Buying Divisions• Mediate on-boarding of DSP partners• Create and Pitch Curated Marketplaces for strategic PMP’s• Educate EU Teams on North American Standards• Generated 28% of Global Revenue from 11% of Global Traffic• 22.3 € On Target Goal Direct & Programmatic• Built 1st Party Data Strategy to Couple w/ 3rd Party DMP IP Segments• Evaluate Ad Tech Providers (SSP’s, DMP’s, Measurement Partners, Verification Tools)Top Buyers: Verizon, Progressive, Target, Reckitt Benckiser, Geico, Sears/Kmart, UniLever, P&G, AB InBev, Smuckers Brands, Reynolds, Electronic Arts, GAP, Rogers Media. Toyota, Trivago, Land Rover, Sony Playstation, Ubisoft, Gameloft
2016 - 2017
~1 yr
Ssp Sales & Demand Facilitation Development + Procurement
• Oversee Day to Day Management 100+ Client Roster• Upsell Publishers on Advanced Product Features• Strategic Road Mapping for Video Sales / Supply Strategy • In-depth Knowledge of Desktop, Mobile, CTV Environment • Coordinate Communication Across Departments• Develop Test and Learns Bake-Off Strategy for Client Up-sell• Surpassed Supply-Side Sales Goals Every Quarter (highest quarter margin +113%)• Demand Side Sales• Co-pitch Supply Side New Biz & Strategic Accounts• Development of Marketing Material, Case Studies, • Internal Sales & Publisher Training Tutorials
Apr 2014 - Jun 2016
Contract Consultant
(Confidential) Freelance Consultancy & Training
*Breaks during full time roles unless otherwise noted* *Strategic Referrals While FT*Publisher / Vendor / Technology Side Consulting• Sales Training 1-day Seminars (How to Communicate with Agencies)• Staff Education of Digital Universe (Programmatic/Emerging Media) • Revision of Existing Media Kits• Marketing 1-Sheet Creation• Digital Ad Sales Best Practices• How Best to Response to RFP's• Demand Facilitation (PMP set up and routing) • Cultivate Internal Department Operational Efficiencies• Content Creation / Data Extraction / Defining Audience Engagement• Business Development ConsultationAgency Side Consulting• Defining Scope of Work and Agency Upsell Opportunities• Ad Agency New Business Pitches• Media & Account Digital Strategy• eCRM Strategy & Social Outreach Strategy• Vetting Emerging Technologies• Connecting Cross Platform Teams• Programmatic Buying IntegrationMiscellaneous Work• Analytic Dashboard Platform Development• Media Planning & Buying• SMB Social Development • UX Focus Testing• Data Management Platform Evaluation and Implementation
2012 - 2014
~2 yrs
Media & Full Service Ad Agency Positions
Wpp, Ipg, Omnicom, Publicis Group
*Numberous holding company mergers, and a few agency review client continuations*Clients I worked with: SAP, USAA. Subway, Diageo (spirits), 3M, Canon, Kodak, Milk PEP, Aruba Tourism, Perdue, Starr Underwriting, Patek Philippe, Thomson Reuters, Russell Investments, Knight Capital, Johnson Controls, CFA Institute, Quintiles, Owens Illinois, Highlights & Achievements: • Lowe WW - 2008 Ad Age “Comeback Agency of the Year” • Agency never lost any accounts I actively worked on• More than half of the accounts listed saw >+30% scoped fee growth within one year• Multi-tasker on full service, media, and strategic management accounts• North American & Global Planning: New York and London offices Agency New Business Wins: • Novartis USA - OTC Pharma & Rx Brands
2007 - 2014
~7 yrs
Audience Market Research Analyst
• Market Analysis Reviews • Audience Deep Dive Analytics • Daily Rating Reports • Nielsen
Aug 2005 - Jan 2007
4 education records
Thomas B. Shell education
Advertising Communications
Hybrid Ba/Ma Program, Corporate Comm / Marketing
German
Goethe Institute: Hamburg, De
Aa, Economics
FAQ
Frequently asked questions about Thomas B. Shell
Quick answers generated from the profile data available on this page.
What company does Thomas B. Shell work for?
Thomas B. Shell works for T.Shell Consulting.
What is Thomas B. Shell's role at T.Shell Consulting?
Thomas B. Shell is listed as Media and Ad Tech Consulting at T.Shell Consulting.
Where is Thomas B. Shell based?
Thomas B. Shell is based in New York City Metropolitan Area, United States while working with T.Shell Consulting.
What companies has Thomas B. Shell worked for?
Thomas B. Shell has worked for T.Shell Consulting, Mission Based Media (Healthcare Podcasts+Omnichannel), Prohaska Consulting, Telaria, and Dailymotion.
How can I contact Thomas B. Shell?
You can use AeroLeads to view verified contact signals for Thomas B. Shell at T.Shell Consulting, including work email, phone, and LinkedIn data when available.
What schools did Thomas B. Shell attend?
Thomas B. Shell holds Advertising Communications from University Of South Carolina-Columbia.
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