Thomas Baxter Email & Phone Number

Halifax, Nova Scotia, Canada

• Led company expansion initiative to Atlantic region• Leveraged national trends, government incentives, regional insights, business case development & personal finance tools to support successful sell-in and sales strategy• Regional stakeholder management with ownership, project leads, sales leads, installation teams & vendors • Solar system design, development & project management

Toronto, Ontario, Canada

• Leading Ontario Retail Strategy, Business Development & Planning; LCBO (Liquor Control Board Ontario, TBS (The Beer Store), Ontario Grocery & Retail Partners – 38% of Canada’s retail sales• Joint Planning Sales & Customer Relations – Annual JBPs, innovation & cyclical selling process with a focus on aligned goals, needs and interests• People Leadership – Lead the Ontario team through organizational change while maintaining a growth mind-set, challenging the expected and implementing long-term goal approach.• Retail Strategy – Cross-functional leadership with Canada’s senior leadership, marketing leadership & regional leadership to help lay foundation for Canada’s unified approach.• National Investment Strategy – Part of team leading channel investment strategy framework for 2024 planning.• Category Management & Shopper Insights – Category and shopper behaviour insights selling models and project lead• Process Planning and Implementation – Budget planning framework, cross-channel planning calendar, retail strategy framework, cross-departmental ways of working & project tracking tools implemented• Mentor & Trainer – Crafted materials and lead development of my team and others across Canada

Halifax, Nova Scotia, Canada

• Atlantic Canada’s Multi-Channel Strategy and Planning – Strategically managed multi-layered customer and priority calendars across four provinces and channels. • 3-year concurrent rating as top 5-10% as high potential with upward movement• On-case Retail Activation Evolution – Creative mechanics to evolve pack and mix while maintaining customer engagement, repeat purchase and gamification. – Significant share and performance results• Innovation Project Champion – Successfully lead over twelve projects through NA stage gate review. • Business Case Development – Ability to build, develop and analyze business case key metrics. • Convenience Channel Planning & Execution – Atlantic Canada • Rural vs. Urban Strategy – Consumer data insights lead decision to shift C-Channel retail activations strategy• Key stakeholder in development of priority SKU list, planogram and category management tools • Liquor Board Sales, Planning & Execution• Lead presenter, category/shopper Insights lead, assortment and selling story creator for Liquor Board JBPs• Process Planning & Tracking Tools – Created, implemented and maintained tracking tools for Atlantic Canada: Regional Calendar Mapping, Activation Tracker, Social Media Execution and Analytics Tracker, POS Tracker• Regional budget planning and execution (2020 – 2023) including retail activations, POS, SLT stage gate review project management, sampling, regional media, innovation launch, peak tools, CAPEX, etc. • Conception and creation of retail execution materials including POS, dynamic displays, consumer incentives• Creation of sales and execution materials such as sell sheets, innovation decks and retail theatre guides • Hiring, onboarding, training and coaching of channel marketing and market manager team members

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

Nova Scotia, Canada

• Atlantic Canada 2018 First Choice sales professional of the Year.• Proven success leveraging brand and channel tools to create strong portfolio pitch decks tailored to customers leading to multiple wins in the competitive Halifax on-premise channel.• Hired, lead, trained and developed MC Summer Reps and Merchandisers to perform beyond expectations.• Initiated cross-departmental communication that furthered self and team goals • Proven ability to forge strong business and personal relationships with customers with results• Planned and executed trade shows and events to engage consumers and promote our portfolio.

Nova Scotia, Canada

• Freewheeling Adventures: Bike Tour Guide - Made our clients active holiday an unforgettable and memorable experience. Provided 24/7 guide support and assistance - AUG.-OCT. 2015• Chungdahm Institute (CDI): Elementary English Teacher - Busan, Korea - Developed and executed summer and winter programs. Maintained an enjoyable learning environment for all students – JUNE 2011 - JULY 2015• Lertlah School: English and Science Teacher - Bangkok, Thailand - Lertlah Schools are accredited and standardized by Canada since 1997. Taught Canadian grade one English and Science curriculum – MAY 2010 – MAY 2011

Bachelor Of Arts (B.A.), Psychology

Trained in research methods and statistical analysis. Completed all 3rd and 4th level core courses in my final year of study.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Activities and Societies: Acadia Axemen Varsity Football Team Consultancy Project: Acadia Waste Management Efficiency Program: Developed.